Beauty Copywriter at RealSelf

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About the Role: 

RealSelf seeks an experienced and inspired Beauty Copywriter on the consumer content team, to play a pivotal role in creating a world-class creative, UX and consumer experience. The Beauty Copywriter must be passionate and knowledgeable about skin care, medical aesthetics and RealSelf’s mission to help millions of people make smart, confident decisions about cosmetic treatments, procedures, and products.

The ideal candidate is a creative, resourceful, and adaptable person who can conceive and execute compelling copy across a wide range of platforms including site UX, e-commerce, marketing programs, events, emails, ads and other channels. You will develop copywriting strategies and processes, further hone our brand voice and bring it to life for millions of consumers, on and off our website. 

In this role, you will:

  • Collaborate with marketing, ecommerce, creative and product teams to develop and optimize copy for brand campaigns, ecommerce experiences, marketing programs, new site features, events and emails
  • Strategize campaign concepts through emotionally driven language that unites consumers around the RealSelf mission and vision and grows brand engagement
  • Adhere to and consciously evolve the RealSelf voice and style
  • Have a strong point of view and the ability to experiment with and test new formats and storytelling techniques
  • Self-manage day to day projects across channels 
  • Pitch, develop, and deliver fresh ideas that engage and build consumer audiences
  • Collaborate on tests that yield actionable insights for optimizing messaging, layouts, distribution channels, and our overarching copy strategy
  • Demonstrate data-driven content decisions
  • Show a deep understanding of how skillfully executed copy helps us achieve our high-level business goals

Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

Our environment is fun and collaborative, but it’s also fast-paced, so we need someone who’s comfortable driving and executing on copy development from end to end. If you thrive on hitting ambitious goals and being a key player on a whip-smart team, we want to talk to you.

You might be the right fit if you have: 

  • 5+ years of related beauty-industry experience in online journalism, copywriting, e-commerce writing or content marketing 
  • Exceptional communication, writing and editing abilities 
  • A proven track record of successfully building brand voice and tone through copy and language 
  • Deep experience with A/B content and message testing, analysis and optimization
  • Ability to multi-task and navigate through ambiguity and real-time pivots to arrive at accurate, concise and consistent copy solutions
  • Outstanding organization, time management and problem-solving skills, with the ability to meet short and long-term deadlines and work in a rapidly changing landscape
  • Strong cross-team communication and collaboration skills 
  • A personal interest in and enthusiasm for beauty and aesthetics 
  • E-commerce experience a plus 

Please submit your application with a link to your portfolio or three recent writing samples that demonstrate your aptitude for a variety of consumer-facing communications (blogs, email, social media posts, brand copywriting, or e-commerce copywriting). A writing test may be required.


Travel:

Travel is not anticipated for this role. 

Work Environment:

RealSelf is a values and performance-driven team that shares a common purpose of achieving our mission of creating a world where every investment in modern beauty is Worth It. We believe in inclusiveness, equal pay, and giving back. With COVID-19 we have become a more remote and distributed workforce that understands the value of internal connections and collaboration across all teams. 

About RealSelf:
RealSelf.com is the leading consumer destination in the $32B US medical aesthetics market. We make the experience of choosing a procedure and connecting with the right doctor easy, personal, and trusted. Since 2006 our authentic reviews, unbiased ratings, and expert answers from board-certified doctors have helped tens of millions of people explore their options, from skincare to laser skin resurfacing to highly considered cosmetic surgery. With the backing of world-class investors, we’re growing RealSelf into a global business with a broad range of services. Come join our super talented and passionate team!

Check out our realselflife Instagram account to keep up on company updates and learn more about life at RealSelf.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • AngularJSFrameworks
    • CakePHPFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • MySQLDatabases
    • RabbitMQDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • JIRAManagement
    • SalesforceCRM
    • Outreach.ioEmail
    • MarketoLead Gen

Location

Our HQ is in Seattle's Pioneer Square neighborhood, which boasts trendy coffee shops, art galleries, and restaurants. Easy to commute to via transit.

An Insider's view of RealSelf

How would you describe the company’s work-life balance?

Work life balance is important at RS - we offer a very flexible work schedule with the option to work remotely when ever needed, with two dedicated wfh days. This helps employees save time on commutes, ability to make appointments during the week, and spend more time with your family. We also offer 22 PTO days per year + 8 company paid holidays.

Amy

Sr. Recruiter

What's the biggest problem your team is solving?

We're increasing trust on our platform in a time where people are less trustful of what they read online. Our goal is to give everyone the information they need to make strong, confident decisions about their medical care.

Sharon

Lead Trust & Safety Program Manager

How does the company support your career growth?

Goal-tracking tools and resources at RealSelf keep me accountable and focused on results. The mentorship program and professional development grant also allowed me to learn new skills I can apply to my role. But nothing beats the amazing people at RealSelf–my manager truly cares about how I'm growing and how best she can support my ideas.

Geri

Sr. Community Manager

How do your team's ideas influence the company's direction?

Our People Team strives to support the understanding that work life balance should no longer be considered a benefit, but should be an expectation of a company. Not only do we stand behind this, we have recently created more opportunities for our people to work remote so that they can better balance life whether in or out of the office.

Craig

Sr. Director of People

How do you collaborate with other teams in the company?

As Marketing Copywriter, I’ve got the unique privilege of partnering across our Email, Product, and Brand teams to help drive marketing initiatives forward. Each day I use the power of language to connect with our audience in interesting and impactful ways. Collaborating with such bright colleagues is a fun, challenging, and exhilarating experience

Jamachia

Marketing Copywriter

What are RealSelf Perks + Benefits

RealSelf Benefits Overview

RealSelf offers a comprehensive benefits package that is very competitive when compared to other similar companies. Employees pay nothing out of pocket for full medical/dental/vision coverage and premiums for dependents are covered at 75%. Many employees take advantage of the health and wellness reimbursement benefit and professional development grant program where they can use the funds for courses, conferences or anything else that would further their career development.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
RealSelf's health insurance policy covers up to 100% of out of pocket expenses for employees. 75% for spouses and dependents.
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
RealSelf's team fitness initiatives include In-office yoga, Sponsored race teams.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
RealSelf provides employees with a 401(k) matching plan managed by [provider]. We match 4% of contributions.
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave for the primary caretaker. RealSelf also provides 6 weeks of leave for the secondary caretaker.
Flexible Work Schedule
RealSelf provides employees with a flexible work schedule that includes Flexible start and end times.
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Company sponsored family events
RealSelf sponsors family oriented events Annually.
Vacation & Time Off Benefits
Generous PTO
RealSelf employees receive 22 paid days off per year.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
RealSelf's pet policy is dog friendly daily.
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
RealSelf hosts lunch and learn meetings once per quarter.
Cross functional training encouraged
Promote from within
Mentorship program
Customized development tracks
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