HELP US MAKE HISTORY. Millions trust Leafly to help them find unbiased information about nearby strains and dispensaries, discover new cannabis brands and products, and to stay up-to-date on the latest cannabis information. Leafly started as an excel spreadsheet and has since grown to become the world’s largest cannabis information resource. We’re expanding rapidly, and we’re looking for driven, forward-thinking leaders to help us achieve our goal of shaping the global cannabis landscape.
A career at Leafly combines the excitement of a start-up, the social purpose of a non-profit, and the growth opportunities of a corporation. Leafly salaries and benefit packages are very competitive, the office perks are excellent, and we promise that you’ll never be bored. If you have what it takes, you’ll be joining a global network of innovative, passionate individuals on a revolutionary mission to change the world for the better.

What We Are Looking For In This Role
Leafly is seeking a Branded Content Editor to join the Branded Content team to create world-class sponsored content for Leafly and our partners on Leafly.com. They will lead the editorial execution of all sponsored content stories from pitching to publication. 
This role will be a crucial member of the revenue team, helping build, influence and scale Leafly’s business. The ideal candidate will be a strategically creative minded person with experience editing and writing brand stories across multiple platforms for a range of subjects. 
You are a strong utility player, always willing to pitch in where needed. You have very strong verbal and written skills, an unmatched work ethic, and a desire to be a key player in one of the country’s fastest-growing industries. This position reports to the Director of Branded Content, North America and will be based out of our Seattle office. 
This person has high standards of oneself and others, and is meticulous, friendly, passionate, curious about the world and culture, tireless, and has a galvanizing quality in team atmospheres. You are detail-oriented and organized, industrious, and a strategic and creative thinker who works efficiently in a very fast-paced environment that demands scrutiny and critical thinking at all times. Leafly is looking for you! Here are some of your day-to-day responsibilities:

• Work with clients in and outside of the cannabis industry, developing custom content that seamlessly fits Leafly’s voice and brand guidelines while simultaneously meeting the needs of sponsoring advertisers.
• Write, edit, assign, build, and publish sponsored articles on cannabis news and culture in categories such as science, health, cannabis 101, products, industry, and lifestyle. 
• Contribute a wide variety of original, compelling story and series ideas for sales team to pitch to potential sponsors. 
• Work with SEO, data, photography, video, digital marketing, sales, and account management team members to ensure success, drive client satisfaction, and pave the way for future sales.
• Participate in editorial meetings and identify content gaps that can be filled by sponsored stories.
• Work with our video team to create storylines for sponsored video content.
• Leverage data and analytics to refine processes and improve future content. 
• Collaborate with Leafly’s Editorial team to balance Leafly’s journalistic responsibilities with the needs of advertisers and clients
• Stay abreast of developments, trends, and regulations around sponsored content and native advertising and ensure Leafly is leading, not following 
• Stay abreast of emerging studies and scientific developments in the cannabis space to ensure the team’s ability to represent our advertising partners accurately with references to the most cutting-edge and credible sources
• Become an expert at understanding the ever-evolving cannabis advertising guidelines in the United States 
• Represent the interests of the Branded Content department within Leafly 
• Advance and evangelize consistent, best in class brand standards that embody innovation, credible and approachable values
• Ensure accuracy and timeliness of content in marketing communications through rigorous quality control, proper execution, proofing, and fact checking
• Work closely with sales and media teams

Qualifications

• 3-5+ years’ experience working in sponsored content, branded content, content marketing, ad agency or similar field 
• Strong written communication background and the ability to manage multiple projects at once 
• Experience turning brand stories into engaging content across a range of topics and geared toward different audiences
• Ability to create high-value and engaging content 
• Be highly-organized and highly-dedicated employee who is interested in working in one of the fastest-growing areas of our business
• Must be able to demonstrate an aptitude for juggling several projects at different stages of development 
• Strong understanding of social media and SEO
• Experience with WordPress
• Experience with digital media and storytelling (familiarity with multi-media approaches to content, such as scripting video, audio, or infographic content, is a plus) 
• Demonstrate strong verbal and written communication skills and command of AP style
• You are a collaborative team player, ready and willing to work as a member of a high-performing company
• You do not need to be told what to do. You know instinctively how to manage your time and have a natural born desire to create
• Strong problem-solving skills is a must; ability to juggle multiple projects taking in data from multiple sources and follow through on deliverables 
• Organized, detail-oriented, customer-service focused and positive 
• Thorough understanding of digital media and advertising
• Bachelor’s Degree in a related field
• Detail-oriented and diligent work ethic with excellent organizational, project and time management

The job description is representative of typical duties and responsibilities for the position and is not all-inclusive. Other duties and responsibilities may be assigned in accordance with business needs. We are proud to be an equal opportunity employer. A background check will be conducted after a conditional offer of employment is extended.