Product Marketing Manager (Bellevue, WA)
About the role:
We are seeking a highly motivated marketing professional with a proven track record of delivering successful go-to-market campaigns to completion. This person is a self-starter, comfortable with ambiguity, but also has experience working with cross-functional teams to drive marketing initiatives to fruition. The ideal candidate will be a strong communicator, comfortable developing content, and have strong quantitative data skills combined with experience to help drive OfferUp’s product portfolio playbooks.
What we love about this role:
This is a cross-functional role that requires close partnership across Sales, Marketing, Product Management, Events, and PR. Success in this role requires having a passion for advertising, as well as great communication skills, both verbal and written, and more than anything, the ability to deal with ambiguity.
Here’s more of what you will get to do:
- Develop messaging, positioning, content, and go-to-market plans for OfferUp’s advertising products to advertisers including brands and agencies
- Create content for marketing materials (one-sheets, campaigns, blogs, decks, etc) that reflect OfferUp’s product value proposition and ability to meet user needs
- Own communication to cross-functional team leaders for marketing goals around product marketing
- Identify improvements that would help our marketing efforts, and champion their development
You’ll thrive in this role if you have: (All OfferUp employees are required to receive full Covid-19 vaccinations, per CDC guidelines. OfferUp will review accommodation requests due to a medical reason, or because of a sincerely held religious belief.)
- 5+ years experience in fields such as digital marketing, brand marketing, or product marketing
- A Bachelor’s degree in marketing, business, technology, or relevant industry experience in marketing advertising products
- Ability to develop and manage multi-faceted marketing programs and independently drive projects through to completion
- Strong writer with demonstrable examples (landing pages, blogs, Ebooks)
- Ensure execution and seamless campaign readiness for new product updates and launches
- Partner with the product to optimize and refine key selling points
Helpful, but not required
- Demonstrated ability in launching and marketing advertising or technology products
- 5+ years of experience in product marketing for services supporting the advertising tech industry
- Strong analytical and quantitative skills
- Long-form content writing experience
- Proven track record of taking ownership and delivering results in a fast-paced, dynamic environment
- Bachelor’s Degree in Marketing, Advertising or related discipline or 5+ years of relevant work experience
About OfferUp:
OfferUp is dedicated to changing the way people buy and sell in their communities. As the largest mobile marketplace for local buyers and sellers in the U.S., the company offers iOS and Android apps that make selling an item as easy as snapping a picture from your mobile device. Founded in April 2011, OfferUp is reinventing local commerce by helping consumers uncover value through simplicity and trust. In 2020, OfferUp combined with letgo to reach more than 20M monthly users.
More About OfferUp At a Glance
- #2 U.S. shopping app in Q1 of ‘21, Top 5 in App Store and Google Play Store for three years.
- 100M+ Downloads, 20M+ monthly users
- 56M People used OfferUp last year (1 in 4 people over the age of 14)
- OfferUp works directly with nearly 2,000 US law enforcement agencies to build trust in local communities by creating safe in-person locations for OfferUp transactions.
- Billions of dollars worth of transactions are facilitated via the OfferUp marketplace every month
OfferUp is changing the way people buy and sell locally, and we’ve built a dynamic team to do it. To learn more about what it’s like to work at OfferUp, check out our blog: https://blog.offerup.com
OfferUp provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, OfferUp complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, and training.
OfferUp expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of OfferUp’s employees to perform their job duties may result in discipline up to and including discharge.