Avalara’s Marketing Content team is charged with creating materials that attract, and inform new customer prospects and lead them into our purchasing funnel. The Content Writer/Producer is one of the lead writers in the organization and will take primary responsibility for the written form, including the research, production, writing, and analysis of a wide range of assets. Sales tax can be a dry topic, so an engaging and dynamic approach — both in tone and form — is an important success factor. Equally important, however, is the ability and commitment to track and understand the effectiveness of the content in moving prospects to the next phase of the buyer’s journey. A primary focus is on conversion and getting the reader to take action. As a data driven marketing team, we use advanced analytic tools to measure performance by testing and optimizing our online content.

As a small team serving an extensive marketing and demand generation organization, we produce a tremendous amount of material, so we’re looking for a self-starter who’ll collaborate, research, and write quickly. A key quality for success is someone who can produce high-caliber work in an efficient manner, frequently in short periods of time.

Job Duties:

• Build extensive knowledge in the subject of transaction tax and Avalara’s advanced technology solutionos while staying in tune with our industry, our partner community, and our competitors
• Research, write, and edit informational and sales material in support of Avalara sales and marketing initiatives, including:
  • Web content — develop descriptive, engaging content for existing product, service, and integration pages as well as for partner organizations, etc.
  • Whitepapers — by using internal and external industry experts, develop detailed analysis of sales tax automation issues
  • Infographic content — develop concepts for data-driven stories; write content and manage production
  • Product sales literature — create compelling copy for electronic and print data sheets, brochures, etc.
    • Content and descriptions for promotional programs and initiatives, advertising copy, and public relations material
  • Optimize content performance, using Adobe Analytics, BrightEdge, and other platforms.
  • Edit/improve materials written by internal and third-party resources
• Work with internal design teams and external writers and designers (contract, freelance, and agencies) to ensure high-quality finished products
  • Act as point of contact and in-house liaison with outsourced marketing service providers
• Other duties as assigned

Qualifications:

• Portfolio or website with extensive, varied, and relevant long-form and short-form writing samples
• Five years or more of experience in this type of role (content writer, editorial writer, copywriter)
• Strategic marketing work experience (focus on B2B)
• Bachelor of Arts degree

 Knowledge/Skills/Abilities:

• Excellent verbal and written communication skills
• Strong organizational skills
• Strong attention to detail
• Excellent grasp of marketing, product management, and sales concepts
• Ability to think and plan strategically
• Ability to work well independently and collaborate effectively with a team
• Ability to manage projects and complete tasks by meeting timelines and goals
• Ability to work in a fast-paced, high-volume environment

• Tech savvy:
• Strong knowledge of computer basics as well as very strong understanding of Microsoft Office (Word, PowerPoint, and Outlook), and Google suite
• Experience working with a Content Management System such as Adobe Experience Manager
• Working knowledge/experience with web based analytics tools such as Adobe Analytics
• Working knowledge of project management tools such as Jira a plus
• Deep understanding of using the web as a research tool
• Excellent editing and proofreading skills
• Ability to develop digital presentations and utilize spreadsheets

About Avalara

Avalara helps businesses of all sizes achieve compliance with transaction taxes, including sales and use, VAT, excise, communications, and other tax types. The company delivers comprehensive, automated, cloud-based solutions designed to be fast, accurate, and easy to use. The Avalara Compliance Cloud® platform helps customers manage complicated and burdensome tax compliance obligations imposed by state, local, and other taxing authorities throughout the world.

Avalara offers more than 600 pre-built connectors into leading accounting, ERP, ecommerce and other business applications, making the integration of tax and compliance solutions easy for customers. Each year, the company processes billions of indirect tax transactions for customers and users, files more than a million tax returns, and manages millions of tax exemption certificates and other compliance documents.

Headquartered in Seattle, Avalara has offices across the U.S. and overseas in the U.K., Belgium, Brazil, and India. More information at www.avalara.com

Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.

Avalara is an Equal Opportunity Employer.  All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.