Director of Branded Content, North America

| Seattle
HELP MAKE HISTORY in one of the fastest growing industries in the world. Leafly is the most trusted brand in cannabis with the largest audience: millions of people around the world start their cannabis journey with Leafly, and it’s because we are not your typical cannabis company. Compliance, education and innovation are equal parts of Leafly’s DNA. We are shaping the global cannabis industry for the better, accessible to all, from the cannabis curious to the everyday consumer, by building the world’s destination for everyone to discover, find and buy cannabis.
If you are interested in a rapidly growing, nascent space that requires forward-thinking and continuous innovation to lead, Leafly is the place for you. A career at Leafly combines the excitement and innovation of a start-up with the support and growth opportunities of a major corporation. Leafly salaries and benefit packages are competitive, and we promise that you will never be bored: we focus relentlessly on solving challenges for our customers and having fun doing it in our collaborative work environment. If you have the skills and desire, you will be joining a global team of innovative, passionate individuals on a revolutionary mission to change the world for the better.
What We Are Looking For In This Role
Leafly is seeking a Director of Branded Content, North America to lead Leafly’s Branded Content team across the United States and Canada. This role will be a crucial member of the revenue team, helping build, influence and scale Leafly’s business. The ideal candidate will be a strategically creative minded person with experience leading and managing teams. This position reports to the Head of Content and Brand Partnerships, North America and will be based out of our Seattle office. 
Strong experience building and managing a team and branded content creation from ideation to delivery in the digital space is a must. The Director, Branded Content’s main responsibility is to oversee the team that produces all branded content to ensure successful production and delivery.
This person has high standards of oneself and others, and is meticulous, friendly, passionate, curious about the world and culture, tireless, and has a galvanizing quality in team atmospheres. She or he is detail-oriented and organized, industrious, and a strategic and creative thinker who works efficiently in a very fast-paced environment that demands scrutiny and critical thinking at all times. Leafly is looking for you! Here are some of your day-to-day responsibilities:
  • Strategic owner of Leafly’s branded content program
  • Work with strategic business partners to develop original branded content customized to fit their needs and support omni-channel growth initiatives 
  • Supervise and advocate for the Branded Content team across North America
  • Collaborate with Leafly’s Editorial team to balance Leafly’s journalistic responsibilities with the needs of advertisers and clients
  • Develop overarching content strategy for the Branded Content department, and create new products and distribution channels in collaboration with the Brand Partnerships team, with a keen eye for client success
  • Identify and create opportunities for Leafly to collaborate with advertisers and partners in and out of the cannabis space on sponsored content and in more novel, outside the box partnerships 
  • Stay abreast of developments, trends, and regulations around sponsored content and native advertising and ensure Leafly is leading, not following 
  • Stay abreast of emerging studies and scientific developments in the cannabis space to ensure the team’s ability to represent our advertising partners accurately with references to the most cutting-edge and credible sources
  • Represent Leafly at industry events and identify beneficial partnerships with new and growing brands
  • Become an expert at understanding the ever-evolving cannabis advertising guidelines in Canada and the United States 
  • Represent the interests of the Branded Content department to other Leafly departments
  • Advance and evangelize consistent, best in class brand standards that embody innovation, credible and approachable values
  • Ensure accuracy and timeliness of content in marketing communications through rigorous quality control, proper execution, proofing, and fact checking
  • Work closely with sales and media teams; own a comprehensive report that provides transparency into project status and publishing schedules for internal stakeholders
Qualifications
 
  • 3-5+ years of experience overseeing branded content operations at a digital publisher, platform or agency
  • 2+ years of experience managing a team with a focus on branded content
  • Experience in building robust and scalable content creation systems and processes from the ground up in a rapid growth environment 
  • Effortlessly manage multiple projects with the ability to switch from one to the other while maintaining context and relentless prioritization
  • Creative and digitally fluent
  • You have exceptional written and verbal communication skills.
  • Experience with Adobe CC, Sketch and digital media, including some familiarity with HTML and CSS
  • You are fluent in digital and print production
  • You’re comfortable shooting photos and video with desire to advance and master your craft
  • You are a collaborative team player, ready and willing to work as a member of a high-performing company
  • You do not need to be told what to do. You know instinctively how to manage your time and have a naturally born desire to create
  • Strong problem-solving skills is a must; ability to juggle multiple projects taking in data from multiple sources and follow through on deliverables 
  • Organized, detail-oriented, customer-service focused and positive 
  • Thorough understanding of digital media and advertising
  • Bachelor’s Degree in a related field
  • Detail-oriented and diligent work ethic with excellent organizational, project and time management
The job description is representative of typical duties and responsibilities for the position and is not all-inclusive. Other duties and responsibilities may be assigned in accordance with business needs. We are proud to be an equal opportunity employer. A background check will be conducted after a conditional offer of employment is extended.
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Location

Leafly is in the historic Pioneer Square neighborhood. We've got tons of lunch options nearby, and we're easy to reach by bus, light rail, and train.

An Insider's view of Leafly

What’s the vibe like in the office?

It's amazing. I’m not really a cannabis user, and when I interviewed it was the people, vibe, and opportunity that drew me in. It’s exciting to make new things that consumers will see and use, that will help them find what they’re looking for. It’s what we’re all about.

Maureen

Software Ninjaneer

What makes someone successful on your team?

Like all engineering teams, we look for solid technical skills and the ability to quickly ramp up on new tools and technologies. We also value curiosity, a genuine passion for learning, and a healthy obsession with problem solving.

Leslie

VP of Engineering

What’s the vibe like in the office?

It's a fun place to work. We're part of great company at the forefront of a young industry. We celebrate wins, group wins, individual wins, the whole team jumps in to congratulate wins big and small. And cannabis is something I’m passionate about, so, for me, working here is its own kind win.

Courtney

Emerging Markets, East Coast

What are Leafly Perks + Benefits

Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
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