Director - Content Strategy at Freshworks (Bellevue, WA)

| Bellevue | Hybrid
Employer Provided Salary: $212,000-$344,500 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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Company Description
Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies - that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM).
Freshworks' cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.
Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.
Job Description
We are seeking a Director - Inbound Content Strategy to join the Revenue Growth team at Freshworks. The ideal candidate will build the overall strategy to develop content to drive Inbound traffic, engagement, and conversion for all our products. The role involves building, coaching, and managing a team of email copywriter, direct response copywriter, content editor, and content specialist. This is a strategic role where the touchpoints you oversee include SEO and blogs, email marketing, landing pages, in-product marketing copy, and banner & text ads. Your impact will be measured against traffic, page & ad engagement, and content-led engagement and conversion.
You thrive in global and cross-functional organizational structures.
What you'll do at Freshworks:

  • Assess & refine buyer journey, ICP definition, and value propositions across products & personas and build a full-funnel content strategy for the Inbound business at Freshworks
  • Audit content performance and improve performance of Ads, landing pages, In-product marketing copy, and email marketing spanning across prospects and customers
  • Identify, onboard, and guide external agencies to manage high-velocity content output such as SEO & Blogs, and Email
  • Establish workflows across teams spanning the buyer journey, from Traffic & Acquisition, Web Conversion rate optimization to Trial monetization & lifecycle marketing
  • Identify new content opportunities by leveraging insights from buyer research, visitor, trial and customer analytics to build content programs that drive traffic, engagement, and conversion
  • Own and manage lifecycle marketing programs for all journeys post-trial - these segments include in-trial, trial expired, free plan users, and existing customers
  • Build the right audience segments, define key lifecycle program metrics and how they connect up to Key results; partner with the Marketing Analytics team to develop measurement and reporting to track performance against these metrics
  • Continuously improve journey conversion rates by identifying new opportunities for growth, developing testable hypotheses, and running experiments to validate them
  • Partner with Brand and Product Marketing to ensure adherence to brand guidelines and messaging relevance to building a delightful content experience

We'd love to hear from you if you have:

  • A total experience of 15 years, out of which 10+ years of experience in Content Marketing for SaaS organizations
  • Experience overseeing a team of short-form and long-form content, editing, and copywriting across various formats and channels
  • Excellent program manager - from one-off projects to BAU projects to large, multi-dimensional programs of projects/business initiatives - from planning to execution and retrospective review.
  • Excellent leadership, communication, and interpersonal skills with the ability to collaborate effectively with cross-functional teams.

Additional Information
All your information will be kept confidential according to EEO guidelines.
California Pay Range: $212,000 - 344,500+ comprising an annual salary & incentive compensation: You may also be eligible for equity and additional generous company benefits.
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

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Technology we use

  • Product
  • Sales & Marketing
    • ConfluenceManagement
    • JIRAManagement
    • FreshdeskManagement
    • FreshserviceManagement
    • Freshsales CRMManagement
    • FreshmarketerManagement
    • FreshchatManagement
    • FreshcallerManagement
    • FreshsuccessManagement
    • FreshteamManagement
    • FreshconnectManagement
    • FreshreleaseManagement
    • FreshpingManagement
    • FreshstatusManagement
    • Freshsales CRMCRM
    • FreshmarketerEmail
    • FreshmarketerLead Gen


11100 NE 8th Street, Bellevue, WA 98004

An Insider's view of Freshworks

What’s the vibe like in the office?

One of the things I've loved most since starting at Freshworks is how much the team values company culture. Everyone in the office is working hard, celebrating successes, and all the while having a great time. Collaboration is also a big aspect of the sales team - everyone is quick to jump in to help!


Enterprise Account Executive

What's the biggest problem your team is solving?

It is great being part of a team that is helping companies hit the refresh switch on business software. Freshworks is letting businesses know that their software doesn’t have to be clunky or expensive. Being able to help companies overcome these challenges is truly rewarding!


Senior Enterprise Account Executive

What makes someone successful on your team?

You have to be a team player. We are all in each other's corners and the collaborative and interactive workspace is one that I have come to value greatly. You will be presented with ongoing opportunities to grow, learn, and step into leadership roles. The willingness to volunteer for these roles and step into new challenges is a valuable attribute.


Solution Engineer

What is your vision for the company?

Freshworks provides innovative customer engagement software for businesses of all sizes, making it easy for teams to acquire, close and keep their customers for life. We provide refreshing software that your teams will love. All our products are ready to go, easy to use, and offer great value to any type of business.


Founder & CEO

How do you collaborate with other teams in the company?

As a distributed workforce I try to include visual elements throughout my collaboration process. By sharing the "why" and vision I can more easily collate critiques and ideas. I also keep internal notes on interactions in my Evernote; being organized helps me communicate directives in a more progressive manner.


Senior Solutions Engineer

What are Freshworks Perks + Benefits

Freshworks Benefits Overview

Freshworks provides a comprehensive benefits plan, including health insurance, vision, dental, retirement, and unlimited time off (among a lot of other cool things too!)

Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Classpass and a fitness/reading stipend
Team workouts
Financial & Retirement
The 401(k) retirement plan offers a broad selection of stocks, bonds and international index funds to choose from.
Company equity
Employee stock purchase plan
Performance bonus
Freshworks has a lucrative sales commission program as well as a performance bonus for other functions, which are dependent on individual and company performance.
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited vacation policy
Paid volunteer time
Paid holidays
Office Perks
Commuter benefits
Freshworks offers pre-tax commuter benefits for all employees.
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Relocation assistance
Fitness stipend
Home-office stipend for remote employees
Professional Development Benefits
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours

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