Senior Content Manager at Expedia Group

| Seattle
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  • Expedia

     

     

    Senior Content Manager

     

    Expedia Group is looking for a talented content strategist to drive partner acquisition, retention, growth, and preference through engaging content. As the senior content manager, you'll report to the creative director and lead the editorial direction for the Expedia Group supply line of business. You will shape, synthesize, and ultimately drive the team to deliver content that builds a consistent and positive brand perception that drives preference. You'll lead the voice and manage the writing team consisting of employees and freelancers. You will partner with stakeholders across the business to implement standards and practices to evolve Expedia Group’s voice and brand communications. As a content player/coach, you will be a digital copywriting pro and will transform complex information into engaging experiences. 


    What you'll do:

    • Manage and evolve verbal language to ensure the overall voice and messaging are industry-relevant and drives preference

    • Lead the creation of consistent narrative storytelling content in all customer-facing environments

    • Manage the internal and external writing teams, driving a culture of collaboration

    • Partner with marketing and business leaders to articulate Expedia Group’s supply strategic goals around communications, product and segments

    • Partner with regional marketing and design teams to understand the full set of customer messages and needs

    • Content Strategy and Creation – From reports, white papers, articles and customer stories to landing pages and email, you’ll ideate, write and edit compelling content for our global audiences, and you’ll optimize distribution channels to increase engagement and conversion

    • Drive adoption and deeper engagement of key Expedia Group offers, products, and programs 

    • Represent key concepts and writing work internally to leadership and assume accountability for the delivery of high performing, brand-aligned communications

    • Research and maintain knowledge of emerging design and culture themes and industry trends

    • Serve as the expert on a consistent global brand voice

    • Train and develop direct reports, estimate personnel needs, assign work, meet completion dates, and interpret and ensure the consistent application of our brand identity 

    • Understand the digital marketing landscape and design best practices for all manner of digital campaigns and communications

    • Perform additional responsibilities as requested to achieve business objectives

     
    Who you are:

    • A Bachelor's degree in Communications, Marketing, Journalism, or a related field

    • 6+ years of experience in a related creative role

    • 3+ years of management or project leadership experience

    • Proven strong written and visual expertise 

    • An understanding of editorial standards and practices that create the foundation of consistent voice

    • An intimate understanding of design, copy, and web best practices/guidelines

    • A strong understanding of brand development and multichannel marketing concepts

    • Fluent in content marketing funnel, distribution and measurement 

    • Strong knowledge of the current and emerging B2B content marketing landscape as well as a vast understanding of effective digital and social strategies and tactics (SEO, social media, organic, earned, and paid experience) 

    • The ability to lead, coach, and manage an extended team of editorial and writing talent

    • Outstanding written/verbal communication skills and the ability to present complex concepts concisely to a variety of audiences, including the highest level of the organization

    • An ability to manage up, down; and communicate information, ideas, procedures, and processes at a level appropriate to the audience

    • The ability to collaborate and to teach, coach, monitor, and influence key stakeholders at various levels of the organization  

    • Excellent problem-solving skills and the ability to easily make connections among previously unrelated notions

    • The ability to investigate and analyze complex data and generate new ideas and solutions to resolve problems quickly and efficiently

    • An expert ability to think strategically and execute tactically

    • The ability to use a broad business acumen and holistic perspective to see the opportunities and risks of potential trade-offs

    • Proven ability to effectively focus resources to implement a business strategy, generate excitement and commitment around the vision and goals, and drive innovation and change

    • Experience with change management principles and the ability to drive and manage the change process from strategic planning through implementation and follow-through

    • Excellent coaching, mentoring, and people development skills

    • A creative mindset and bias for action: You jump right into projects with both feet and are comfortable taking the lead without a lot of guidance 

    • A great attitude: Your calm demeanor and relentless positivity inspire those around you 

     

    Why join us:  

     

    Expedia Group recognizes our success is dependent on the success of our people.  We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business.  Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them to tools to do so.    

     

    Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach.  We relentlessly strive for better, but not at the cost of the customer.  We act with humility and optimism, respecting ideas big and small.  We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple.  Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares. 

     

    If you have a hunger to make a difference with one of the most loved consumer brands in the world and to work in the dynamic travel industry, this is the job for you.  

     

    Our family of travel brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Egencia®, trivago®, Vrbo®, Orbitz®, Travelocity®, Wotif®, ebookers®, CheapTickets®, Hotwire®, Expedia® Media Solutions, CarRentals.com™, Expedia Local Expert®, Expedia® Cruise® and SilverRail Technologies, Inc. For more information, visit www.expediagroup.com

     

    #LI-RB3

     

     

     

    Expedia is committed to creating an inclusive work environment with a diverse workforce.   All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
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Technology we use

  • Engineering
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PerlLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • AWSLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • ASP.NETFrameworks
    • CakePHPFrameworks
    • Ember.jsFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • DB2Databases
    • HBaseDatabases
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • TeradataDatabases

Location

Our new Seattle campus in Interbay is on the beach with sweeping views of the Puget Sound and Cascades.

An Insider's view of Expedia Group

What's something quirky about your company?

Everyone is obsessed with travel…Really! No matter who you are working with or run into in the halls you somehow always land on travel, where you have been, where you want to go or what is the next trip you are planning. Talk about a company with passion!

Laura

Recruiter

What's the biggest problem your team is solving?

In today's world, when you travel, you need things at your fingertips! Imagine you pull up your phone, click a few buttons, type some messages and get the answers to your travel needs quickly. That's what my team and I do - we give customers a rich experience to chat with a virtual assistant on any device and solve their travel problems right away!

Urja

Sr Technology Lead

What makes someone successful on your team?

Accept whatever starting point you have and creatively work with it to organically take a feature area, the team’s culture, and cross-org relationships to the next level. Don’t just take at face value your instructions, but turn every stone to solve user problems with joy and passion. The resulting impact is a sure sign of success.

Lawrence

Senior Technical Program Manager

What are some things you learned at the company?

What got you here today, will not get you there tomorrow. I believe this applies both organizationally and professionally; in order to maintain success, you must continuously evolve, challenge yourself, and take learnings from your mistakes.

Nicholas

Sr. Director, Finance

What are Expedia Group Perks + Benefits

Culture
Volunteer in local community
Day of Caring Volunteer Hours match
Friends outside of work
Eat lunch together
Intracompany committees
Check out our employee resource groups here: https://www.expediagroup.com/about/diversity-inclusion/
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes.
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Stocked Kitchen
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

We believe everyone deserves - NEEDS - time away from the office and we encourage employees to take advantage of their paid time off. We offer travel discounts to make it even easier to get out and see the world.

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