Social Media Content Director

| Seattle
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Everyone is screaming for more content, and you're the one they're screaming for. You have this natural ability to take big thoughts and distill them down to digestible social video content that is both wholly human and entirely strategic. You're able to switch tones of the content you create to evoke the response needed, from comedy, to action, to drama. Heck, you could even go spaghetti western if the situation arose. You ingest great content daily and you're always looking to explore new ways to redefine the social media space and how it approaches content creation. Simply put, you were born to make this stuff. If you just screamed, "Action!" after reading this paragraph, then we should talk.
Axon is looking for its next great storyteller for social media. We are ramping up our social media team in big ways and need someone to help lead a small team to create amazing video content for all of its social platforms. In this role, you will collaborate with senior leadership and a team of co-creators to develop content at the brand and product level that reinforces Axon's mission to protect life. We need someone who can speak the modern brand voice that coincides with our core audience as well as the general public. You must be obsessed with the ever evolving social media landscape, focusing on content trends and channel specifics all while making sure it aligns with our overall social strategy. We are looking for someone who lives and breathes the culture of cool, video games, trends, movies, advertising and understands how all of this can help us tell a better story that saves lives and, ultimately, will one day make the bullet obsolete.
WHO ARE WE?
Axon is the global leader in modernizing public safety, creating next generation de-escalation weapons, body cameras and records management software. We are committed to protecting the lives of officers on the field and making our communities safer through non-lethal weapon development. Our future is focused on breaking new ground in new categories including corrections, federal, fire, etc. Our mission is to Protect Life and we are constantly exploring ideas that bring this mission to light in the coolest ways possible. At our core, we are a diverse team who love geeking out over science fiction and new tech, and we never start asking the big what-if questions.
RESPONSIBILITIES

  • Masterfully develop concept and lead content development for all of Axon's social media platforms, from brainstorm to final cut
  • Work with Axon's Director of Social Media to develop a calendar plan of content for product, brand and thought leadership pieces with its CEO
  • Present to senior leadership (including CEO and SVPs) in writing and in person.
  • Collaborate with other creatives, and marketers to ensure omni-channel alignment (Online, Direct, Indirect)
  • Partner with design to concept stories and big ideas for brand campaigns, product launches, events and corporate comms
  • Consult with cross-functional teams (online marketing, UX, etc.) and outside agencies to help ensure we articulate a clear and consistent voice in the expression of our brand

BASIC QUALIFICATIONS

  • Minimum of five years experience in creating content for social media platforms
  • A long list of jaw-dropping examples of your work, with metrics demonstrating how your work has moved the needle
  • Solid knowledge of film technology and software
  • Editing skills a plus
  • Bachelor's degree in film, advertising or related degree
  • Comprehensive knowledge of social content and works, what doesn't, and can effectively communicate the difference

PREFERRED QUALIFICATIONS

  • Critical thinker and communicator who works well with cross-functional teams; can present copy best practices and defend messaging choices
  • Demonstrated ability to influence and affect customer perceptions and behavior with compelling stories
  • Can comfortably and confidently present to all levels within the organization in both written and verbal communication
  • Proven ability to adapt writing to various consumer audiences and products
  • Proven ability to simultaneously manage multiple deliverables and meet aggressive deadlines
  • Desire and ability to work in a fast-paced environment.
  • Advertising or marketing background, preferably with experience working with premium and global brands
  • Creative experience in a leading/management role
  • Experience writing for consumer technology
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Location

Downtown Seattle: easy opportunities to get outside, enjoy south lake union, popular bars & restaurants, workouts, multiple transportation options

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