Website Content Manager

| Seattle
Company Description

What is important to us

Creating an enduring company that is hyper-focused on our culture and making a meaningful impact in the lives of our employees, members and customers. The secret to our success is:

We find joy and purpose in serving others

Making a difference in our members’ and customers’ lives is what we do. Even when it’s hard, we do the right thing for the right reasons.

We are strong individually and together, we’re powerful

Trusting in our colleagues and embracing their different backgrounds and experiences enable us to solve tough problems in creative ways, having fun along the way.

We roll up our sleeves and get stuff done

Results motivate us. And we aren't afraid of the hard work or tough decisions needed to get us there.

We’re boldly and relentlessly reinventing healthcare

We're curious and act big -- not afraid to knock down barriers or take calculated risks to change the world, one person at a time. 

Accolade at a glance…

Accolade provides personalized health and benefits solutions designed to empower every person to live their healthiest life. Using a blend of cloud-based technologies, specialized support from Accolade Health Assistants® and Clinicians, and integrated data and programs across mobile, online and phone, Accolade navigates people through the healthcare system with trust, empathy and ease. Employers of all sizes offer Accolade to employees and their families as the single place to turn for all health, healthcare, and benefits questions or concerns, increasing their engagement in benefits and connecting them to the highest quality providers and care. By empowering people to make better decisions about their health, Accolade lowers the cost and complexity of healthcare, and achieves consumer satisfaction ratings over 90% and an NPS of 60. The company has been recognized multiple times as a Fastest Growing Business, Top Workplace and Company to Watch. For more information, visit Accolade on Twitter, Facebook, LinkedIn and at www.accolade.com.

Job Description

The Website Content Manager, reporting to Director of Content, is responsible for creating and editing web content that engages targeted business audiences in the health and benefits industry while building an inspiring brand story. This person should be an experienced content creator and strategist for websites, including an understanding of writing for SEO. This role requires a high level of creativity, attention to detail, and project management skills.

A day in the life…


· Website Content Strategy and Execution

o Partner closely with Director of Content and key stakeholders across the business to build, socialize and execute a quarterly content strategy that aligns with marketing objectives and company goals, while maintaining brand voice, style and tone across all channels

o Partner with Strategic / Enterprise and Mid-Market sales teams to create a quarterly content strategy supporting the sales funnel

o Align with Product and Clinical teams to ensure website content stays up-to-date

o Partner with Developer teams to ensure a timely and smooth implementation of website content updates

o Partner with the Demand Marketing team to execute on content updates that support SEO

o Understand how to write for SEO, including url slugs, page titles, meta descriptions, and H1 and H2 headlines

o Partner with Demand Marketing to report out performance results and adjust strategy as needed to optimize website content

o Understand and support a test and learn website content environment, using best practices in collaboration with Demand Marketing

· Sales Content Support

o Partner with Director of Content and Sr. Content Manager to support Strategic / Enterprise and Mid-Market sales team content, including nurture campaigns, digital ads, and other needs

o Project manage in partnership with Demand and Field Marketing teams to ensure flawless execution, including calendaring content plan for sharing outside of Corporate Communications team

o Partner with Demand Marketing to report results and key learnings and iterate content based on results

· Strategic Collaboration

o Support the creation of monthly and quarterly updates to share out the Corporate Communication team’s work across Field Marketing and other departments

o Establish, maintain and follow editorial governance through style guides, creative briefs, campaign overviews, messaging framework templates and other internal tools

o Manage creative agency resources and project execution as needed


Qualifications

What we are looking for…

· Bachelor’s Degree in English, Creative Writing, Journalism or related field

· 8+ years’ experience in online writing and content marketing

· Expert wordsmith, storyteller and content strategist who can showcase our product’s value in a compelling way

· Excellent teamwork, communication, organizational and project management skills

· Experience working with content management systems and managing agency or freelance resources

· Editorial mindset with the ability to research, learn about a wide range of topics and propose creative ideas, all while operating on firm deadlines

· Experience working with high-performing teams and against tight deadlines while supporting the needs of and communicating with multiple stakeholders

· Ability to analyze and present creative content that is based on data and insights, ties to sales performance and influences senior leadership


Additional Information

All your information will be kept confidential according to EEO guidelines.

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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • SparkFrameworks
    • TensorFlowFrameworks
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement

Location

Located in the heart of Downtown Seattle we're steps away from all the city has to offer (sweeping views, restaurants, public transportation, etc.)

An Insider's view of Accolade

What’s the vibe like in the office?

Someone in our office hacked into the white noise machine speakers and installed a Slackbot to play music from Spotify where anyone can add to the queue. We start it every Friday afternoon and it's amazing.

Ben

Sr. Director Product Management

What does your typical day look like?

We’re talking to people who are searching for ways to create value both for their employees and for their cost centers. Normally, in other companies, you are pitching something that either saves time or money. Here, we are spreading the word about something that can profoundly change or save lives. Who wouldn’t want to do this kind of work?

Lyndi

Sr. Demand Marketing Manager

How has your career grown since starting at the company?

Nothing beats the culture here. You have people who can help you grow and contribute to the best of your abilities- that is the best thing about Accolade. I started as an Intern and now am a Business Intelligence Developer!

Akshay

Business Intelligence Developer III

What is your vision for the company?

We have an opportunity to change the way consumers experience the healthcare system that's really not working in their favor. Healthcare is complicated, anxiety-creating, and it's too expense. Our service has an opportunity to make life better for the consumer, drive costs down for the business, and actually make people healthier.

Raj

CEO

How do you collaborate with other teams in the company?

I love how cross-functional Business Development is, because it allows us to work with so many different constituents across the business. Accolade is a talented yet humble team, where trust in each other is paramount. In this culture, I watch people to reach their greatest potential without feeling alone in the face of exciting challenges.

Jennifer

Sr. Director Business Development

What are Accolade Perks + Benefits

Culture
Volunteer in local community
We are encouraged to volunteer through a variety of company sponsored events, such as A Day On, Not a Day Off, our annual MLK Day of Service and by using our additional PTO day of volunteerism.
Partners with Nonprofits
Eat lunch together
Intracompany committees
We have spirit, wellness, philanthropy, and recognition committees which are cross-collaborative throughout the entire company.
Daily stand up
Open door policy
From our CEO, across to the rest of the org, not a single personal office exists in any Accolade location- we have open facilities ripe for cross-collaboration.
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
We have a homegrown idea management program called "Bold Ideas," a team who owns the "Innovation Loop" roadmap, as well as various Designathon and Hackathon activities.
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
We empower each other by creating an inclusive environment & living our values out loud. We embrace differences & value diversity of thinkers & thought. We are Accolade & we are changing healthcare
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
We also offer an option to add a Health Savings Account (HSA).
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Company sponsored family events
Acme co. sponsors family oriented events Annually.
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Our game room includes Ping Pong, Video Games.
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
We offer employees Paid on-site garage parking.
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Online course subscriptions available
Customized development tracks
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