Head of Customer Intelligence, Insights & Modeling

| Seattle
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Groupon’s mission is to become the daily habit in local commerce and fulfill our purpose of building strong communities through thriving small businesses by connecting people to a vibrant, global marketplace for local services, experiences and goods. In the process, we’re positively impacting the lives of millions of customers and merchants globally. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. If you want to take more ownership of your career, then you're ready to be part of Groupon.

We're a "best of both worlds" kind of company. We're big enough to have resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact. We're curious, fun, a little intense, and kind of obsessed with helping local businesses thrive. Does that sound like a compelling place to work?

Groupon is seeking a self-starting leader for our Customer Intelligence team which identifies insights and builds predictive models to drive decisions for Groupon’s centralized services and tools. This leader will guide data scientists, analysts and data engineers to produce Customer Lifetime Value, Segmentation and Attrition models in addition to driving the development of central customer intelligence data repositories and presenting insights to leaders across the company. The role is data intensive and requires close collaboration across all computational marketing channels (Email, Push Notifications, Direct, SEM, Display, Mobile and Affiliates), supply teams, and senior leadership.  

 

How you’ll spend your day:

  • Build and manage team of scientists, analysts and engineers to streamline and centralize critical data and models to enable a more consistent and personalized customer experience across all of Groupon’s channels.

  • Collaborate with other teams to help plan and review customer testing strategy and execution plans that inform our broader customer engagement strategy.

  • Work closely with engineering teams to ensure the strongest customer data availability and integrity for reporting, analytics and audience targeting systems.

  • Regularly present specific and actionable insights and plans about Customer Lifetime Value, Attrition and other models to senior leadership.

  • Drive understanding and adoption of Customer Lifetime Value metrics, customer insights and associated customer segmentations.

  • Build standardized valuation frameworks to measure the cost and benefit of each customer growth action (i.e. downstream value of reactivating customers, lifetime value of an incremental mobile app download, etc.) including the evaluation of the incrementality of marketing spend on financial metrics (revenue, profit, etc.) and customer behavior.

We're excited to talk to you if you have:

  • Master’s or PhD in Statistics, Business, Finance, Econometrics or related field

  • MBA preferred

  • 10+ years of relevant team management experience with a heavy emphasis on CRM, Loyalty, Customer research, data modeling & machine learning, and presentation of analytical driven insights and team management

  • Phenomenal ability to explain and present data to help achieve strategic and operational goals

  • Strong communication and relationship building skills

  • ‘Builder’ mentality – identifies problems quickly and is eager to build solutions from scratch, not just improve on others work.

  • Comfortable with a fast-paced, always-on, start-up environment

  • Must have great management and analytical skills, and strong business judgment

  • Proven ability to extract meaningful and actionable insight from large, disparate datasets

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Location

1201 3rd Ave, Seattle, WA 98101

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