Porch Group is a leading vertical software and insurance platform and is positioned to be the best partner to help homebuyers move, maintain, and fully protect their homes. We offer differentiated products and services, with homeowners insurance at the center of this relationship. We differentiate and look to win in the massive and growing homeowners insurance opportunity by 1) providing the best services for homebuyers, 2) led by advantaged underwriting in insurance, 3) to protect the whole home.
As a leader in the home services software-as-a-service (“SaaS”) space, we’ve built deep relationships with approximately 30 thousand companies that are key to the home-buying transaction, such as home inspectors, mortgage companies, and title companies.
In 2020, Porch Group rang the Nasdaq bell and began trading under the ticker symbol PRCH. We are looking to build a truly great company and are JUST GETTING STARTED.
Job Title: General Manager, Floify
Location: United States
Workplace: Remote
Job Summary
We are seeking a dynamic and experienced General Manager, Floify, to lead Porch Group’s flagship mortgage technology business. Floify is a modern, cloud-based mortgage point-of-sale (POS) platform that helps lenders and brokers streamline the mortgage origination process, delight borrowers, and improve operational efficiency.
The General Manager will have full Profit & Loss (P&L) responsibility and will be accountable for driving product innovation, operational excellence, and sustained growth. Reporting to the SVP and Group General Manager for Inspection and Real Estate, this role requires a leader who can blend strategic thinking with hands-on execution to position Floify as the premier digital lending solution in the market.
What You Will Do As A General Manager, Floify
Strategic Leadership:
- Define and execute a growth strategy that strengthens Floify’s market leadership in mortgage technology.
- Align Floify’s objectives with Porch Group’s broader vision of supporting the homebuyer journey.
P&L Ownership:
- Manage and deliver on revenue, profitability, and expense targets, ensuring healthy unit economics and scalable growth.
Product and Market Strategy:
- Lead product vision, roadmap, and innovation to anticipate market needs and differentiate Floify from competitors.
- Deeply understand the lending ecosystem - including loan officers, brokers, and lenders - to ensure product-market fit and adoption.
Customer Focus and Growth:
- Champion a customer-centric approach, ensuring Floify continues to deliver intuitive, high-impact solutions that improve borrower experiences and lender efficiency.
- Partner with marketing, sales, and customer success teams to grow accounts, increase ARPA, and reduce churn through targeted retention and expansion initiatives.
Operational Excellence:
- Build a culture of account
- Build a culture of accountability, data-driven decision-making, and continuous improvement.
- Define and track key performance indicators (KPIs), including Net Revenue Retention, product adoption, and NPS.
Team Leadership:
- Lead and develop a high-performing cross-functional team across product, sales, and operations.
- Foster collaboration across Porch’s portfolio to leverage shared technology, data, and go-to-market capabilities.
Partnership and Ecosystem Expansion:
- Explore strategic integrations and partnerships with LOS providers, CRMs, and other industry platforms to enhance Floify’s reach and utility.
- Represent Floify at key mortgage technology and housing industry events.
What You Will Bring As A General Manager, Floify
- Bachelor’s degree in business, Technology, or a related field; MBA preferred.
- 15+ years of experience in a leadership role within SaaS or fintech, ideally within mortgage, lending, or real estate technology.
- Proven P&L responsibility with a strong track record of driving revenue growth and profitability.
- Deep understanding of the mortgage origination process, digital lending platforms, and customer workflows.
- Strong strategic and analytical skills, with the ability to translate insights into actionable business initiatives.
- Exceptional leadership and team-building skills; capable of scaling an organization in a competitive market.
- Excellent communication and stakeholder management skills, with the ability to influence at all levels.
- Familiarity with integrations, APIs, and data-driven software platforms a plus.
The application window for this position is anticipated to close in 2 weeks (10 business days) from November 5, 2025. Please know this may change based on business and interviewing needs.
At this time, Porch Group does not consider applicants from the following states or jurisdictions for Remote positions: Alaska, Delaware, Hawaii, Iowa, Maine, Mississippi, Montana, New Hampshire, West Virginia, or the District of Columbia.
What You Will Get As A Porch Group Team Member
Pay Range*: $198,800.00 - $265,000.00 annually
*Please know your actual pay at Porch will reflect a number of factors among which are your work experience and skillsets, job-related knowledge, alignment with market and our Porch employees, as well as your geographic location.
Additionally, you will be eligible to receive long-term incentive awards, subject to program guidelines and approvals.
You will also be eligible to receive an annual bonus based on individual and company performance, subject to program guidelines and approvals
Our benefits package will provide you with comprehensive coverage for your health, life, and financial wellbeing.
Our traditional healthcare benefits include three (3) Medical plan options, two (2) Dental plan options, and a Vision plan from which to choose.
Critical Illness, Hospital Indemnity and Accident plans are offered on a voluntary basis.
We offer pre-tax savings options including a partially employer funded Health Savings Account and employee Flexible Savings Accounts including healthcare, dependent care, and transportation savings options.
We provide company paid Basic Life and AD&D, Short and Long-Term Disability benefits. We also offer Voluntary Life and AD&D plans.
Both traditional and Roth 401(k) plans are available with a discretionary employer match.
Supportlinc is part of our employer paid wellbeing program and provides employees and their families access to on demand guided meditation and mindfulness exercises, mental health coaching, clinical care and online access to confidential resources including will preparation.
LifeBalance is a free resource to employees and their families for year-round discounts on things like gym memberships, travel, appliances, movies, pet insurance and more.
Our wellness programs include flexible paid vacation, company-paid holidays of typically nine per year, paid sick time, paid parental leave, identity theft program, travel assistance, and fitness and other discounts programs.
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What’s next?
Submit your application and our Porch Group Talent Acquisition team will be reviewing your application shortly! If your resume gets us intrigued, we will look to connect with you for a chat to learn more about your background, and then possibly invite you to have virtual interviews. What's important to call out is that we want to make sure not only that you're the right person for us, but also that we're the right next step for you, so come prepared with all the questions you have!
Porch is committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard and empowered to bring their full, authentic selves to work.
Porch is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable laws, regulations, and ordinances.
Porch Group is an E-Verify employer. E-Verify is a web-based system that allows an employer to determine an employee's eligibility to work in the US using information reported on an employee's Form I-9. The E-Verify system confirms eligibility with both the Social Security Administration (SSA) and Department of Homeland Security (DHS). For more information, please go to the USCIS E-Verify website.
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Porch Group Seattle, Washington, USA Office
2200 First Avenue South, Seattle, WA, United States, 98134
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