Qualtrics
At Qualtrics, our mission is to close experience gaps. Qualtrics is the #1 XM platform.
Seattle, WA

Account Based Marketing Manager - West Region

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The Qualtrics XM Platform™ is a system of action that helps businesses to attract customers who stay longer and buy more, to engage and empower employees to do the best work of their lives, to develop breakthrough products people love, and to build a brand people can’t imagine living without.

 

Joining Qualtrics means becoming part of a team bold enough to chase breakthrough experiences - like building a technology that will be a force for good. A team committed to diversity, equity, and inclusion because of a conviction that every voice holds value, with a vision for representation that matches the world around us and inclusion that far exceeds it. You could belong to a team whose values center on transparency, being all in, having customer obsession, acting as one team, and operating with scrappiness. All so you can do the best work of your career.

 

We believe every interaction is an opportunity. Are we yours?

The Challenge

Qualtrics is the experience management company. This position is responsible for creating incredible experiences for our most important customers and prospects to drive high-quality pipeline for the Western region of the United States.

Reporting into the Americas Marketing team, this marketer will closely partner with the West Field Marketing Manager as well as the West sales team and sales development representatives on account-based marketing initiatives, events, and scaled global campaigns to create a steady stream of pipeline. 

Our ideal candidate will thrive on big-picture, creative thinking as well as tactical execution, and be happiest in a fast-paced, high-growth environment.

The Expectation for Success

  • Own the overall strategic vision and execution of account-based marketing plans that will create new opportunities, build executive relationships, and impact revenue growth for the Western region. 
  • Work cross-functionally with peer ABM and field marketers, as well as sales, customer success, and product, growth and digital marketing counterparts to develop and deliver high-touch marketing programs that support multiple products and industries. 
  • Partner with West Field Marketing Manager (FMM) and sales to develop Account-level growth plans for priority accounts, working to define strategy, milestones, roles and responsibilities, and drive accountability to attain goals. 
  • Use data to identify new opportunities (multi-channel campaigns, vertical content, and product content) to propel marketing and sales performance.
  • Create and execute a comprehensive follow-up strategy for campaigns and events to make sure opportunities are created and pipeline is tracked correctly.
  • Propose new ideas to improve marketing impact and effectiveness.
  • Manage projects in Asana and import details and analytics for all ABM motions.
  • Work with Marketing and Sales Ops teams to measure program impact through Salesforce and Tableau reporting; evaluate event/campaign ROI and present recommendations for improvement.
  • Provide backup support for West FMM for virtual and in-person events, cross-training on applicable tools to best support the region. 
  • Travel within the region to provide onsite support for in-person events such as trade shows, roundtables, meetups, workshops, executive dinners, etc. as needed.

Minimum Qualifications

  • Bachelor’s degree completed
  • 5-8 years previous experience defining multi-channel marketing strategies and execution plans aligned to B2B products and verticals
  • Proven experience in a B2B account-based marketing role (enterprise software, SaaS, regional marketing a plus)
  • Self-motivated, able to work autonomously and proactively communicate across teams
  • Strong project management and organization skills with the ability to independently manage multiple initiatives at once
  • Innovative; able to bring new ideas and provide fresh perspectives on current processes
  • Results-oriented with experience using qualitative and quantitative metrics with a focus on revenue, conversion, sales, and other marketing goals
  • Excellent communication and interpersonal skills
  • Ability to travel up to 20% of time as needed

Preferred Qualifications

  • Degree in Marketing, Business or equivalent
  • Excellent copywriting skills for promotional emails, invitations and other related materials
  • Strong presentation skills 
  • Knowledge of Marketo, Salesforce, 6sense, Wordpress, Asana, Qualtrics and other marketing tools

What differentiates us from other companies

  • Work life integration is deeply important to us - we have frequent office events, team outings, and happy hours
  • Qualtrics Experience Program - $1,500 for an experience of your choosing (eligible after a year)
  • We take pride in our offices design, aiming to foster creativity from our rooftop views to our open and collaborative work space
  • 30 paid days off - 15 PTO + 5 Personal Days + 10 Holiday Closures (additional after a year)
  • On top of standard benefits package (medical employees and their families, dental, vision, life insurance, etc) we provide snacks, drinks, and free lunches in our office
  • We believe in sharing Qualtrics’ success, which is part of the compensation for all employees  
  • To learn more about what we value, read about it directly from our employees' Qualtrics Life stories
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What are Qualtrics Perks + Benefits

Qualtrics Benefits Overview

TOTAL REWARDS
The term “benefits” doesn’t really do our employee rewards program justice. We provide medical, dental, and vision insurance, 20+ days of annual leave, generous retirement fund contributions, bonuses, and tons of career mobility.

WORK HARD/PLAY HARD
For every bit of hard work we put in, we have twice the fun. Whether that means taking a break in a massage chair or hitting the slopes after work, Qualtrics makes sure that employees take time to recharge and live it up.

UPWARD MOBILITY
Because we’re a hyper-growth company, getting promoted and taking on more opportunities is always an option. We hire individuals who have what it takes to quickly step into the next role and take on opportunities beyond their core job description.

OFFICE PERKS
We believe in a workspace that allows you to take a breather and pepper fun throughout your day. Grab a beer in the Dublin office pub, enjoy Seattle’s rooftop patio overlooking the Puget Sound, or raid one of the many kitchens around Provo’s office.

HIGH BAR
We don’t hire cutthroat individuals who only care about themselves. We’re looking for top performers with a wide array of professional and personal experience. Our employees are driven, intelligent, diverse and interesting people who work well in teams and know how to have fun.

GLOBAL
Qualtrics employees are plugged into a network of experienced professionals around the globe. With weekly company-wide video meetings and our own internal social network, employees get global experience and stay up-to-date on what’s happening across the organization.

Culture
Partners with nonprofits
We go beyond partnering with nonprofits. For Qualtrics, 5 For the Fight is our company's core nonprofit focus. Discover the whole story at www.5ForTheFight.org. We're #AllIn until cancer gives in.
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
In 2020, we launched our global unconscious bias program. We aim to provide our employees with the tools to block and tackle the various types of biases that exist.
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
We have ERGS championing people with disabilities, LGBTQ+, Veterans, Underrepresented Minorities, and Women's Leadership Development.
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Our Wellness program includes not only an employee assistance program but, starting in 2022, will also include a Wellness bonus that employees can use on services to support their overall wellbeing.
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Equity grants are considered annually based on performance and seniority level, and undergo annual refreshes.
Employee stock purchase plan
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Qualtrics's parental leave is 6 weeks for all parents. Birthing parents are given an additional 6-8 weeks and have the option to take 2 weeks off before delivery.
Family medical leave
Adoption Assistance
We reimburse up to $10000 for eligible adoption expenses and 6 weeks of paid leave for the parent who is taking the role as the primary caregiver.
Return-to-work program post parental leave
Company sponsored family events
Qualtrics has several events during the year that look to actively include our families, from the annual summer party to welcoming your family on-site for visits.
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Qualtrics offers unlimited sick days, which covers not only the employee but immediate family members. Kids are sick? Stay home without burning your vacation days.
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
We serve catered lunch every day!
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Pet friendly
Recreational clubs
Relocation assistance
Fitness stipend
Qualtrics's Wellness Reimbursement is $300 per quarter for wellness activities including gym memberships, spa massages, workout equipment, meditation apps, and much more.
Home-office stipend for remote employees
Qualtrics's Work From Home Stipend is $750 for new employees to use in their first 45 days of employment.
Onsite gym
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Customized development tracks

Additional Perks + Benefits

We additionally cater snacks to the company all-hands meeting each week. You can expect to find semi-annual swag distributions (summer & winter), as well as swag giveaways in the offices. Our Benefits team has always looked to maximize our benefits. Our benefits packages and workspaces are always subject to revision—but only for the better.

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