Adjacent Segment Product Marketing Manager at Axon

| Seattle
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Your Impact
You're a Product Marketing Manager (PMM) who knows how to find the message in any product. You see it clearly - that crisp handful of words that boils down the complexity of your product into something compelling and unchallenged. You love understanding the competition and outsmarting their every move. You can keenly look at a market and understand how our products can be positioned to win, with the ability to seamlessly move between strategy and tactical execution. You're fascinated by experimentation, testing, and iteration. You're scrappy and unconventional. And most importantly, you know how to connect with customers.
Pretty standard, right?
The difference here is the mission. We live at the intersection of public safety and technology. The customers we serve strive every day to protect their communities. Our innovations can fundamentally change the way they do their jobs, and result in better societal outcomes. Every once in a while, you'll get an email from a customer saying your product saved their life. The better you do your job, the more lives you save.
As for Axon, the benefits, compensation and infrastructure won't feel like a startup, but everything else will. We are an amazingly agile, consistently innovative, mission-driven organization. We have an incredibly strong team, a stellar balance sheet, strong market position and a high growth trajectory. And we're just getting started.
Your Day to Day
  • Own Go-to-Market - you will be in charge of developing, executing, measuring, reporting and fine-tuning your product strategy as you drive adoption at each stage of the life-cycle.
  • Know the Market - you are obsessed about customers, how they buy and their buying criteria; you are the authority on your competition and how to leapfrog them. You understand how to war-game, and run effective competitive campaigns, and have the battle scars to prove it.
  • Tell a Story - you will be in charge of product positioning and messaging that differentiates your products to our customers in compelling ways. You will aim far and are willing to break the rules of communication to get the job done.
  • Communicate Results - you will dive deep into data and create a framework to measure ROI effectiveness for all of you GTM programs, track results and continually optimize.
  • Packaging - you understand the need for things to make sense across a bold and unique product portfolio. And you know how to work cross functionally with sales and product colleagues to generate excitement for your vision of how things should be.
Basic Qualifications
  • Bachelor's in marketing or related discipline
  • 5+ years of product marketing experience, ideally at a SaaS company
  • Proven ability to drive comprehensive market and competitive research
  • Experience developing pricing models
  • Experience extending a brand into an adjacent market
  • Exceptional listening skills; clear and concise written and verbal communication skills
  • Empathy for customers, and passion for helping them
  • Self-starter personality and comfort with ambiguity
  • Resourceful/scrappy - ability to deliver outsized results in light of inevitable resource constraints
Preferred Qualifications
  • Start up or entrepreneurial experience
  • Proven ability to convey complex concepts in simple terms
  • Superior written communication skills - you should be a master storyteller
  • Excellent people and management skills to interact with staff, colleagues, customers, cross-functional teams, and third parties
  • Willingness for some business travel
Compensation and Benefits
  • Competitive salary and 401K with employer match
  • Discretionary paid time off
  • Robust parental leave policy
  • An award-winning office/working environment
  • Ride along with real police officers in real life situations, see them use technology, get inspired
  • And more...
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