Campaign Marketing Specialist at PitchBook

| Seattle
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At PitchBook we work to provide global professionals with comprehensive data on the entire venture capital, private equity and M&A landscape so they can discover and execute opportunities with confidence. We credit our success and rapid growth to our cutting-edge products, customer centered attitude and ability to embrace and drive change.

In just over a decade, PitchBook has reached over 1,300 global employees with offices worldwide, and we're not slowing down! Consistently recognized as a Best Place to Work, our culture is at the heart of our success and is driven by excellence, inclusion, and fun. At PitchBook we're committed to fostering an open and collaborative work environment.

About the Role:

We are looking for an enthusiastic Campaign Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion. As a Campaign Marketing Specialist you should be a competent professional able to grasp consumer behavior trends and generate campaign ideas. You should also have a solid understanding of marketing concepts, principles and tactics such as email marketing, paid media, website strategies and so on. The main goal of this role is to deliver effective marketing programs that will help our reputation and growth amongst our prospects and clients.

The demand generation team, within Marketing, strives to impress our sales/customer success teams daily. We are in charge of providing the highest quality of leads through our inbound programs, and we are always testing until we find a better way. The demand gen team never stops testing, collaborating, and building strong programs to send as many inbound quality leads as possible. We understand the only way to succeed as a team is to collaborate, we see the greatest successes when the many programs we build and launch talk to each other well and that is what we always work towards…plus we have a lot of fun while doing it. We keep it light, we don't take ourselves to seriously and we love to see our team members succeed…we always have each others backs!


The Marketing team at PitchBook is critical to fueling the company's growth by utilizing a variety of strategies to support our Sales and Customer Success departments grow and retain our client base. The Marketing department is responsible for all demand generation efforts by executing engaging campaigns, effective product marketing strategies, and attending client and trade-show events. The Marketing team is also responsible for promoting the PitchBook brand and managing internal communications.

Primary Job Responsibilities:

  • Conduct market/account universe research and brainstorm collaboratively with other team members to identify trends, insights, and creative growth strategies, to grow and/or optimize campaigns
  • Assist in outbound or inbound marketing activities by demonstrating knowledge in various areas (content development and optimization, email marketing, website strategies, advertising, events planning etc.)
  • Liaise with internal content team to build and execute promotional events and campaigns
  • Collaborate with marketing and other professionals outside of the department to coordinate brand awareness and marketing efforts
  • Assist in planning and executing initiatives to reach our target prospect/client audience through appropriate channels (social media, email, website etc.)
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies. We live and breathe by what the data is telling us!
  • Utilize strong analytical ability to find learnings from sales and marketing data to analyze performance and optimize campaign programs for sales/cs efficiency
  • Undertake individual tasks of a marketing plan as assigned
  • Participate in various company initiatives and projects as requested.
  • Support the vision and values of the company through role modeling and encouraging desired behaviors.

Skills and Qualifications:

  • Bachelor's degree in marketing, communications or equivalent.
  • 1-3 years of related experience in similar role.
  • Results-oriented and curious individual with solid analytical skills and data-driven thinking.
  • Strong project management and collaboration skills with the ability to multitask, prioritize and communicate within the team and with key stakeholders.
  • Familiarity with marketing technologies a plus (Marketo, Salesforce, etc).
  • Understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods.
  • Well-organized and detail oriented.
  • Exceptional communication and writing skills.
  • Commercial awareness partnered with a creative mind.
  • Ability to thrive in a fast-paced environment within a high-growth company.
  • Proficiency with the MS Office suite including in-depth knowledge of Zoom, Outlook, Word, and Excel with the ability to pick up new systems and software easily.

If you are ready to start the conversation about how you might contribute to all the happenings at PitchBook, submit your resume today! PitchBook appreciates and respects diversity, and as such, we are an equal opportunity employer.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
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    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • AngularJSFrameworks
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    • CassandraDatabases
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    • AxureDesign
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    • SketchDesign
    • zeplinDesign
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    • JIRAManagement
    • SmartsheetManagement
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    • WistiaCMS
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    • SalesforceCRM
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    • OutreachEmail
    • MarketoLead Gen
    • Sprout SocialLead Gen
    • Chili PiperLead Gen

Location

Located just blocks away from Pike Place Market and historic Pioneer Square, our headquarters boast stunning mountain views

An Insider's view of PitchBook

What are some social events your company does?

I love that PitchBook makes a constant effort to put on fun creative events that keep us connected (even during covid!). In office, we have annual company events like the Mariners game, Ping Pong Tournament, and Wine + Chocolate Tasting where I was always able to meet folks from different departments with who I would never normally cross paths with

Jessie

Business Development Associate

What does your typical day look like?

UX Designers at PitchBook actively work on one main project at a time, but could be supporting multiple projects in development. I usually spend some time each day answering any questions that our development team has on in-flight projects and iterating designs if necessary. Every day is different as I’m constantly solving new problems.

Nitaya

User Experience Designer

How does the company support your career growth?

PitchBook made it a priority to support my growth by understanding my aspirations and aligning a plan to get me there. My vision was to be in a leadership position and PitchBook motivated me to achieve this by providing me with tremendous resources, guidance, and opportunities to push myself and succeed.

Nitin

SR. Research Associate

How do your team's ideas influence the company's direction?

One of PitchBook’s core values is to embrace and drive change, which in turn promotes a scrappy, entrepreneurial working style and allows individual contributions to influence the direction of the company. We see examples of this every day from launching a weekend version of our newsletter to optimizing customer onboarding processes.

Amy

VP of People

How do you collaborate with other teams in the company?

I work on the accounts receivable team at PitchBook, which involves extensive collaboration with other teams to obtain and update client billing information, reconcile expenses and complete compliance forms. My role requires me to work closest with customer success and outside sales to improve processes for invoicing and error prevention.

Lewis

Accounts Receivable Specialist

What are PitchBook Perks + Benefits

PitchBook Benefits Overview

Health and wellness: We offer health and life insurance, generous time off and paid parental leave, retirement plans with a substantial company contribution, transportation assistance and more.

Career development: We offer VC, PE and M&A industry training, tuition reimbursement programs, annual education stipend, and more.

Good vibes: We offer an open work environment, team-building and company-wide events, sponsored volunteer opportunities, referral bonuses and more.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Some Meals Provided
Happy Hours
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Customized development tracks
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