Channel Marketing Manager

This position is responsible for developing and implementing our channel program, GTM solutions, channel campaigns, incentives and managing field events for Igneous.  The channel marketing manager provides leadership and direction for recruiting new and expanding relationships with existing resellers to create pipeline and channel deal to achieve Igneous’ business objectives.

Job Objectives

• Drive Igneous channel strategy that will cover national and regional partners for assigned territories
• Creating 6-month business plans with RSMs for their regions for targeted channel partners which include target account strategies, vertical solutions, sell-with partnerships, field marketing, and training.
• Organize and execute training for channel partners field sales/SE staff to ensure they can identify the right opportunities for Igneous
• Develop a consistent communication program for the Igneous field, alliances and channel teams
• Build up strong relationship to relevant decision-makers and key persons within those partners to get the right and needed attention to be set as strategic partner with them.

Ideal Candidate

Hard working, self-driven and highly motivated individual with great team spirit

• Strong knowledge about the Data Management / Data Protection / Storage market
• Great relation and reputation with key partners in assigned region
• Able to present in front of bigger audience and hosting events with and for partners and end-customers
• Strong program management and budget management experience

Ideal background

• 5-10 years of channel management experience
• Ability to manage channel pipeline and booking objectives
• Experience working in a channel partners and/or major cloud platform marketplaces
• Ability to execute quarterly and yearly planning of sales activities
• Leading marketing plans and coordination of marketing activities
• A demonstrated capacity to keep abreast of and communicate new technology trends, association needs and possible application to real world projects
• Proven experience in identification, acquisition and development of new partners for general IT and vertical segments
• Ability to design and executer channel incentive programs