About the Role: 

We are seeking an experienced Content Marketing and Education Manager with significant B2B experience to develop multi-channel educational content and programs focused on helping our doctors and their staff achieve success on RealSelf. They will be responsible for creating content that increases doctor satisfaction, success, and retention by underscoring the benefits of engaging with and adopting our products and solutions. 

The successful candidate will focus on developing content that ensures doctors understand why, how, and when to engage to get the best return on their investment and how to best track and measure their marketing efforts.

We are open to this being a fully remote role in the US. While most of your extended team/key stakeholders are based on the west coast, working mainly in the PST time zone, there is schedule flexibility for candidates based in other time zones.

In this role, you will: 

• Partner with Marketing, Product, and Sales leadership to develop content that educates doctor sponsors on best practices for marketing their aesthetic business, why they should engage with RealSelf, and how to utilize the products and solutions designed to help them succeed on our platform. 
• Work closely with the Lifecycle Marketing Manager to develop and optimize segmented customer onboarding programs, writing content that clearly and concisely outlines best practices for engaging with RealSelf, and supporting new product launches by integrating relevant features and education into lifecycle communication flows.
• Identify content needs and develop content including webinars, articles, and case studies that will educate and engage our doctor community to help them be more successful on and off RealSelf.
• Develop, execute and measure the effectiveness of this content and its impact on CLTV.
• Leverage market research, insights, and site data to understand consumer segmentation/behavior & identify consumer insights to inform content creation.
• Develop, build, and manage a staff certification program. 
• Manage 1:1 and group sessions to gather insights from key internal and external subject matter experts.

Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.

About You: 

The ideal person must thrive in a fast-paced, constantly evolving environment; be a strong writer; bring creative ideas and solutions to marketing communications challenges, and manage relationships with stakeholders at multiple levels.  

• A B2B background! 4-8 years of b2b experience delivering highly successful engagement, loyalty, and retention content strategies, b2c will not be considered. 
• Significant experience in marketing writing (this is a MUST!)
• The proven ability to develop, execute, and communicate a long-term strategic vision, while also balancing immediate priorities and opportunities in a dynamic, rapidly changing, team-based environment with multiple internal decision-makers and stakeholders
• Experience working with Sales & Product teams is highly preferred.
• An analytical mindset that can implement and track meaningful KPIs to make recommendations based on data
• Experience leveraging learning management systems and developing curriculum for customer training programs. 
• Experience in Product Marketing and new product positioning a plus

Travel: Minimal travel is required for this role. 

Work Environment:

This role is open to fully remote candidates in most states. Working remotely from a primary residence outside the United States is currently not permitted.

We believe in inclusiveness, equal pay, and giving back. With COVID-19 we have become a more remote and distributed workforce that understands the value of internal connections and collaboration across all teams. 

About RealSelf:

RealSelf.com is the leading consumer destination in the $32B US medical aesthetics market. We make the experience of choosing a procedure and connecting with the right doctor easy, personal, and trusted. Since 2006 our authentic reviews, unbiased ratings, and expert answers from board-certified doctors have helped tens of millions of people explore their options, from skincare to laser skin resurfacing to highly considered cosmetic surgery. With the backing of world-class investors, we’re growing RealSelf into a global business with a broad range of services. Come join our super talented and passionate team!

Check out our RealSelf Instagram account to keep up on company updates and learn more about at RealSelf.

RealSelf is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.