Content Marketing Manager

| Seattle
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Code.org is based in Seattle, but many of our team members are remote; remote candidates are welcome and encouraged to apply!

COMPANY PROFILE

Code.org® is a nonprofit dedicated to expanding access to computer science in schools and increasing participation by young women and students from other underrepresented groups. Our vision is that every student in every school has the opportunity to learn computer science as part of their core K-12 education. The leading provider of K-12 computer science curriculum in the largest school districts in the United States, Code.org also created the annual Hour of Code campaign, which has engaged more than 15% of all students in the world.

JOB SUMMARY

Code.org is looking for a Content Marketing Manager who will serve as storyteller in chief, developing a steady cadence of compelling marketing content and campaigns—continually working to improve and maximize their impact on our marketing efforts and our organization’s mission. 

In this role, you will -

• Plan and execute content marketing initiatives to drive awareness, traffic, engagement, and leads, tracking performance and engagement metrics to ensure effectiveness

• Drive the development of meaningful and compelling content on a regular basis in the form of stories on the blog, web pages, infographics, videos, PDFs, slides, and other materials that effectively convey our story and move our audience to action

• Collaborate across teams to mine and track potential stories and testimonials—from our data, our team, research, our teachers, our partners, the CS and education communities

• Maintain a repository of all usable general marketing assets and content 

• Track and keep up to date the statistics and data integral to our content and ensure they are used consistently across all content

• Optimize content architecture and organization for easy consumption by our audiences

• Write blog stories and create or update web pages and other materials

• Edit, proofread, and improve content across all communications from various teams, ensuring content is consistent with our brand voice, style and tone 

• Develop and maintain editorial calendar in collaboration with the Marketing team

• Serves as channel manager for the blog and the website, fielding requests, tracking performance, and optimizing the effectiveness of channels

SKILLS & QUALIFICATIONS

To be successful in this role, you should be a self-starter, experienced in communications, who can multitask, work efficiently and excel under pressure. As our ideal candidate, you will quickly produce clear and compelling marketing content. You’ll be tech-savvy and agile, with the ability to swiftly prioritize duties, pivoting as needed on multiple ongoing projects. You should be flexible and willing to work in a fast-paced, collaborative start-up environment.

As our ideal candidate, you have the following qualifications:

• Excellent written and verbal communication skills

• Ability to adapt writing to different styles and voices (marketing copywriting as well as storytelling)

• Insightful ability to connect disparate sources of information and data to formulate cohesive stories and compelling content.

• Experience with analyzing and interpreting data to uncover the key insights and trends

• Content development experience (Some direct hands-on experience with craftingsimple infographics, producing markdown or HTML, and/or editing simple videos like cropping, stitching is desired)

• Familiarity with content performance tracking methodologies and website analytics tools

• Proven ability to work effectively across a wide range of internal teams, and produce on deadline in a fast-paced environment

• Project management skills and attention to detail

• Proficiency with Google suite of office applications

• A keen eye for visual clarity in communications (layout, spacing, length)

• Over 5 years of relevant experience in communications and technology

• Bachelor’s degree in marketing, communications or related field—or equivalent work experience

WHAT IS THE INTERVIEW PROCESS LIKE?

Step 1: Informational Interview - learn more about the role and share your experience

Step 2: Interviews with several members of the Marketing team 

Step 3: Final Interview + Meet & Greet with 2-3 members of the Code.org team

Step 4: Reference checks 

All interviews are currently being conducted virtually via Google Meet

TO APPLY

The application deadline for this role is Sunday, February 7 @ 11:59 pm PST. Our team will review all applications and if we believe your qualifications would make a great fit, we'll reach out by Tuesday, February 9, 2021 to schedule an informational interview. 

Position is open immediately. Closing date: open until filled

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Location

1501 4th Ave, Suite 900, Seattle, WA 98101

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