Content Marketing Manager

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Applicants are required to submit 3 past writing samples that demonstrate an outstanding ability to communicate an idea. With each sample, please outline who the intended audience was and the objective of the piece. Please attach samples to your cover letter to upload as one document.

About this role
As a Content Marketing Manager at Apptentive, you will be responsible for driving content marketing strategy that educates influencers and buyers. This role will also lead the content strategy for Apptentive branded events. We are seeking someone who is passionate about great customer experiences and will find and use compelling data to back impactful content. In this role, you will produce everything from tweets, to must-link blog posts, to research reports. You will partner with our design team to pair your words with visual pop. This role reports to our VP of Marketing.
Some of your key responsibilities include:

  • Deeply understand our buyer personas and their content preferences, analyze results to optimize content, and continually explore various content mediums to drive more engagement
  • Manage an ambitious blog creation and publishing schedule
  • Write, schedule, and publish a steady stream of created and curated social media posts through our branded Twitter, Facebook, and LinkedIn channels
  • Create data-backed content that shares best practices for marketing, customer experience, and mobile leaders
  • Write and design (with support from our digital graphic designers) our printed and downloadable marketing support materials, including white papers, brochures, sales support and battlecard documents, product marketing materials, etc.
  • Lead the content—delivered by internal and external presenters—for thought-provoking webinars and marketing events
  • Constantly monitor competitive content to identify best practices and new areas where we can bring unique and valuable content to our digital channels

Success in this role requires:

  • 3+ years of experience creating great content in both written and presented form
  • Passionate about the magic of enabling great customer experiences and having fun while working hard
  • Proven experience managing multiple projects at the same time and on deadline, along with the ability to project manage the entire process from concept to publication
  • Demonstrated experience using data and research to build compelling content
  • Basic understanding of HTML and web publishing for editorial purposes
  • Experience organizing and managing research and content repositories
  • Self-directed, with a sense of urgency and a bias for action and getting things done
  • Analytically minded with the ability to use data to make decisions.
  • Close attention to detail and commitment to crowdsourcing new ideas.
  • Comfortable working in a startup environment, which includes a willingness to embrace change and adapt on the fly
  • Highly collaborative team player, across marketing, sales and other departments - with the ability to crowdsource ideas and input, be open minded when taking feedback and passionate about helping everyone succeed

What We Offer

  • Competitive salary and equity packages
  • Unlimited paid time off (PTO) and generous family leave policies
  • 401k, HRA/FSA and monthly Orca pass
  • 100% company paid comprehensive medical, dental, and vision insurance 
  • Paid professional development (conferences/courses)
  • Weekly catered lunches
  • Team events
  • A chance to build something great with other amazing people

We encourage diverse candidates to apply! Apptentive values diversity and does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, veteran status or parental status.

This position is based at Apptentive in Downtown Seattle and offers competitive salary and benefits.

 

Principals only-- No recruiters please. We are unable to sponsor visas at this time.


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Location

We just moved across the street of the Pike Place Market and love our bright open space and view of Elliot Bay. https://tinyurl.com/y3q58m4d

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