CS-Marketing Operations Analyst

| Seattle
Apply now
Why Qualtrics?

Qualtrics is the technology platform that organizations use to collect, manage, and act on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee and brand—on one platform. Over 10,000 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands. Qualtrics was recently acquired by SAP, and together we will accelerate XM and power the experience economy. Join us on this adventure that can open many doors! Join a company that is dedicated to your ideas and growth, recognizes your unique contribution, fills you with purpose, and provides a fun, flexible and inclusive work environment.

The Challenge

Qualtrics is looking for a Marketing Operations Analyst (Customer Marketing) to join the Marketing team and drive digital marketing programs for our customer engagement, advocacy and retention efforts supporting our Customer Success (CS) team. Qualtrics is seeking a MarketoAutomation and Email Analyst who can support and execute on customer lifecycle campaigns targeting Qualtrics customers. You would embed within the Global Marketing Operations team while playing a key role in driving customer retention. If you are technical, a superb communicator and problem-solver, have the ability to analyze infrastructure and programming issues, developing strong Marketo skills and want to work at a fast-growing tech company, Qualtrics could be the place you’ve been dreaming about.

Expectations for Success
  • Own the execution, analysis and optimization of the marketing operations of the Customer Marketing program, in partnership with the Customer Success and Digital Marketing teams
  • Build, launch, maintain and report on Customer Marketing email campaigns following best practices
  • Own the buildout of the Marketo infrastructure to support sending simple to complex email, drip and Nurture campaigns that drive Qualtrics customer adoption and renewals
  • Build segmentation and targeting of our Marketo database to send the right messaging to the right individuals based on where they are in their customer lifecycle.
  • Maintain an email calendar for Global Customer Success marcomm and coordinate with overall marketing campaign cadences 
  • Work across the Marketing and CS teams to assure that messaging is aligned and approved by appropriate stakeholders prior to send and does not conflict with existing marketing programs
  • Build reporting and deliver regular, easy-to-consume presentations to senior stakeholders and executives on the Customer Success and Marketing teams
  • Work closely and collaborate with CS Operations to assure data structures are in place between our datamart, Salesforce and Marketo systems that support needed campaign triggers
Qualifications & Requirements
  • Bachelor’s degree from selective university
  • 2 to 3 years of hands-on experience in B2B Marketing, Digital/Email Marketing, Demand Generation or Customer Success
  • Basic proficiency with Marketo, Salesforce and other CRM systems; Marketo Certification a plus!
  • Technically capable, excellent communicator
  • A genuine teammate with exceptional collaboration skills for building relationships with anyone, anywhere
  • A do-whatever-it-takes attitude to deliver exceptional quality on-time and on budget
  • Excellent organizational and time management skills, and attention to details
What Differentiates us from other Companies:
  • Work life integration is deeply important to us - we have frequent office events, team outings, and happy hours
  • Qualtrics Experience Program - $1,500 for an experience of your choosing (eligible after a year)
  • We take pride in our office environment, aiming at fostering creativity and team spirit, from our rooftop views to an open and collaborative work space.
  • 30 paid days off - 15 PTO + 5 Personal Days + 10 Holiday Closures (additional after a year)
  • On top of standard benefits package (medical employees and their families, dental, vision, life insurance, etc) we provide snacks, drinks, and free lunches in our office
  • We believe in sharing Qualtrics success which is part of the compensation for all employees

To learn more about what we value, read about it directly from our employees' Qualtrics Life stories

Read Full Job Description
Apply now

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • We are an open language company so we do not specify on languages and accept all that are helpful toward the product.Languages
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • AsanaManagement
    • WordpressCMS
    • Qualtrics PlatformCMS
    • SalesforceCRM
    • Qualtrics iQ DirectoryCRM
    • Qualtrics PlatformEmail
    • Adobe CampaignLead Gen
    • MarketoLead Gen
    • MixRankLead Gen
    • RapportiveLead Gen
    • Qualtrics PlatformLead Gen

Location

The office experience is a 5-minute walk from Pioneer Square. The rooftop deck overlooks the Puget Sound and downtown Seattle.

What are Qualtrics Perks + Benefits

Qualtrics Benefits Overview

TOTAL REWARDS
The term “benefits” doesn’t really do our employee rewards program justice. We provide medical, dental, and vision insurance, 20+ days of annual leave, generous retirement fund contributions, bonuses, and tons of career mobility.

WORK HARD/PLAY HARD
For every bit of hard work we put in, we have twice the fun. Whether that means taking a break in a massage chair or hitting the slopes after work, Qualtrics makes sure that employees take time to recharge and live it up.

UPWARD MOBILITY
Because we’re a hyper-growth company, getting promoted and taking on more opportunities is always an option. We hire individuals who have what it takes to quickly step into the next role and take on opportunities beyond their core job description.

OFFICE PERKS
We believe in a workspace that allows you to take a breather and pepper fun throughout your day. Grab a beer in the Dublin office pub, enjoy Seattle’s rooftop patio overlooking the Puget Sound, or raid one of the many kitchens around Provo’s office.

HIGH BAR
We don’t hire cutthroat individuals who only care about themselves. We’re looking for top performers with a wide array of professional and personal experience. Our employees are driven, intelligent, diverse and interesting people who work well in teams and know how to have fun.

GLOBAL
Qualtrics employees are plugged into a network of experienced professionals around the globe. With weekly company-wide video meetings and our own internal social network, employees get global experience and stay up-to-date on what’s happening across the organization.

Culture
Partners with Nonprofits
We go beyond partnering with nonprofits. For Qualtrics, 5 For the Fight is our company's core nonprofit focus. Discover the whole story at www.5ForTheFight.org. We're #AllIn until cancer gives in.
Friends Outside of Work
Eat Lunch Together
Intracompany Committees
From WLD, Q&able, Q-Salute, Q-Pride, and Mosaiq to the Dream Team, the Green Team, and hosts of other community-founded groups, you'll find a variety of committees which drive community at Qualtrics.
Open Door Policy
Team-Owned Deliverables
Team-Based Strategic Planning
Group Brainstorming Sessions
Open Office Floor Plan
Diversity
Documented Equal Pay Policy
Unconscious Bias Training
Diversity Manifesto
Mean Gender Pay Gap Below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Adoption Assistance
We reimburse up to 10000 for eligible adoption expenses and 6 weeks of paid leave for the parent who is taking the role as the primary caregiver.
Return-to-Work Program Post Parental Leave
Company-Sponsored Family Events
Qualtrics has several events during the year that look to actively include our families, from the annual summer party to welcoming your family on-site for visits.
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
We serve free lunch on Monday, Wednesday, Friday. On Tuesday and Thursday, we offer a subsidized food ordering option. We have breakfast items (cereals, yogurts, etc.) every day of the week.
Game Room
Stocked Kitchen
Happy Hours
Parking
Recreational Clubs
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and Learns
Lunch and learns happen on different occasions. Many times, these are sponsored by the Q Groups or another group looking to help spread messaging and education about key topics.
Promote from Within
Mentorship Program
Our mentorship program includes 1-to-1 program, Cross-department program, Career mentoring, Leadership mentoring.

Additional Perks + Benefits

We additionally cater snacks to the company all-hands meeting each week. You can expect to find semi-annual swag distributions (summer & winter), as well as swag giveaways in the offices. Our Benefits team has always looked to maximize our benefits. We additionally will have times where tickets to local games/events are on offer or will work as a group to purchase tickets for a variety of activities.

More Jobs at Qualtrics43 open jobs
All Jobs
Data + Analytics
Design + UX
Dev + Engineer
Internships
Marketing
Operations
Product
Project Mgmt
Sales
Data + Analytics
new
Seattle
Marketing
new
Seattle
Developer
new
Seattle
Design + UX
new
Seattle
Internships
new
Seattle
Marketing
new
Seattle
Data + Analytics
new
Seattle
Marketing
new
Seattle
Project Mgmt
new
Seattle
Developer
new
Seattle
Design + UX
new
Seattle
Developer
new
Seattle
Design + UX
new
Seattle
Marketing
new
Seattle
Marketing
new
Seattle
Project Mgmt
new
Seattle
Product
new
Seattle
Product
new
Seattle
Operations
new
Seattle
Operations
new
Seattle
Marketing
new
Seattle
Developer
new
Seattle
Marketing
new
Seattle
Project Mgmt
new
Seattle