The Customer Marketing Manager will be responsible for driving a key area of growth for the company by partnering with our customer success, marketing, and sales teams to develop and execute marketing programs that increase revenue and build brand loyalty with the rapidly growing ExtraHop customer base.

This individual contributor position will work closely with marketing leadership to develop and execute the strategy that will enable customers to derive more value from ExtraHop and increase the usage of our solutions across their organizations.  Similarly, by partnering closely with our customer success leadership team, the individual hired for this position will develop strategies and tactics to increase ExtraHop’s Net Retention Rate (NRR) and drive the adoption and usage of ExtraHop, while helping our customers maximize the value derived from their ExtraHop investment.  

The person hired in this role will report to the demand generation marketing team and will matrix across the broader organization with key stakeholders focused on delivering our revenue (ARR) and customer success KPIs (i.e. NRR and NPS).  

Key Responsibilities:

• Work with marketing and customer success leadership to build and execute a Software-as-a-Service (SaaS) customer lifecycle marketing program
• Oversee program coordination and execution with input and collaboration from our customer success, sales, and marketing teams
• Own the hands-on execution of all customer-based marketing programs including, but not limited to: account targeting, advertising, direct mail, webinars, events, and community-building platform(s)
• Develop and execute cross- and up-sell campaigns to drive security product adoption, ensuring SecOps teams are aware of our Security offering and its multiple use cases. 
• Develop and launch a customer communication program across all facets of the customer’s lifecycle that would include multiple marketing communication channels (e.g. email, advertising, and indirect mail). Using the defined customer-base lifecycle, create coordinating marketing communications for milestones such as: 
  • Newly purchased, 30/60/90 day onboarding 
  • Upcoming renewal
  • Holidays 
  • Major product/service releases 
  • Security updates
• Own reporting on campaign program results and other KPIs as defined by marketing and customer success leadership
• Contribute to the development of an ExtraHop customer community and ongoing programs to support our customers throughout their lifecycle (e.g. customer forums, user groups, advocacy, advisory boards, etc.)

Requirements:

• Bachelor's degree in marketing, communications, or a related field; MBA a plus
• Minimum of 3 years in a Customer Marketing role for a SaaS-based technology company serving a B2B audience.  Ideally will also have at least 1 year of Security-industry experience.
• Ability to manage multiple priorities in a fast-paced and dynamic working environment
• Excellent communication skills, both verbal and written
• Data-driven mindset - a curiosity for seeking out, collecting, and analyzing data to make business decisions
• Collaborative in nature with the ability to build excellent rapport within marketing and customer success as well as across key organizations like sales, sales operations, and finance
• Experience building, publishing, and communicating reports and providing internal updates that embody the efficacy of customer marketing programs
• Proficiency with Salesforce.com and ideally some hands-on familiarity with other data or marketing tools (e.g. Tableau, Eloqua, ABM tools - digital advertising and/or direct mail, etc.)

ABOUT EXTRAHOP 

ExtraHop is on a mission to arm security teams to confront active threats and stop breaches. Our Reveal(x) 360 platform, powered by cloud-scale AI, sees every threat without being seen. We analyze all cloud and network traffic in real-time to eliminate blind spots and detect threats that other tools miss, helping our customers respond to breaches up to 84 percent faster. 

ExtraHop is recognized by leading organizations for both its innovation in the market and its commitment to building a world-class team. In 2020, we’ve already been named a “Best Place to Work” by Inc., Computerworld, BuiltIn Seattle, and Seattle Business Magazine, and we’ve been named to Wealthfront’s Career-Launching Companies list for the last four years. Forbes named ExtraHop to its 2020 AI 50 List, as well as the list of “20 Best Cybersecurity Startups to Watch.” In 2019 and 2020, JMP Securities put ExtraHop on its Elite 80 List as one of the most strategically positioned private companies in the cybersecurity industry. SC Media has named ExtraHop an Industry Innovator for enterprise network detection and response for the past two years. 

We offer compelling benefits to our employees, including:

• Health, dental, and vision benefits are covered at 100% for employees. 
• Long-term disability, short-term disability, and life insurance
• Generous Paid Time Off and Holidays + Paid Volunteer Time 
• FSA and Dependent Care Accounts + EAP
• Educational Reimbursement 
• 401k
• Pet Insurance

We are intentional about our culture, diversity, and inclusion, and we welcome everyone to come ready to participate in contributing to this truly unique environment. At ExtraHop, we believe that the best products, services, and companies are built by strong teams that include a diversity of backgrounds, perspectives, ideas, and experiences. We are committed to supporting and enabling growth and opportunity for every employee at every level. This is the foundation of our success. 

We are equally committed to equal employment opportunity, and it is foundational to how we recruit and hire our talented team. Employment is determined based upon capabilities and qualifications without discrimination on the basis of race, creed, color, religion, sex, gender identification and expression, marital status, military status or status as an honorably discharged/veteran, pregnancy (including potential pregnancy, pregnancy-related conditions, and childbearing), sexual orientation, age (40 and over), national origin, ancestry, citizenship or immigration status, physical, mental, or sensory disability, HIV/AIDS or hepatitis C status, genetic information, status as an actual or perceived victim of domestic violence, sexual assault, or stalking, or any other protected class as established by law.

Our people are our most important competitive advantage, leading the charge against nation-states, cybercriminals, and insider threats. Ready to join us?