We started Knock to solve problems we faced ourselves as consumers: the process of renting an apartment sucked. It was disorganized, time consuming, and frustrating. It seemed landlords were stuck in the past and didn’t understand how to use technology to their advantage. But the problems and solutions seemed obvious to us, and we had a vision for what a better experience should be. After validating our insights with a few early customers (who became investors) we got to work partnering with real estate companies to deliver on turning that vision into reality.

Five years later, we have helped our property management customers find homes for millions of renters. We’ve developed an industry-defining SaaS platform that automates marketing, accelerates sales, lifts customer retention, and delivers critical business insights that help our customers operate their business. Our customers trust us to deliver the consumer experiences and business applications that are essential to their bottom line. The proof is in our 10x revenue growth over the past two years, in addition to our numerous industry awards. In March of 2019 we announced we raised a $10m Series A round to continue to accelerate growth and product development, led by Madrona Venture Group: https://www.geekwire.com/2019/madrona-leads-10m-round-knock-crm-communications-service-apartment-landlords/

The real estate industry is continuing to undergo an incredible technology transformation, and Knock is one of the companies driving innovation and shaping the way an entire vertical works. But even with a number of accomplishments in our past, we continue to push our vision forward and build the solutions of the future. We are on a mission to modernize the way property management companies run their businesses, by delivering the tools and insights to optimize all aspects of their sales and marketing operations. Practical uses for applied machine learning, connected IoT devices, and AI powered communication technology are all in our future here at Knock. It's a fun space with interesting problems, and provides all kinds of opportunities to get creative and build solutions our customers simply haven't seen or thought of before. If this sounds exciting, we want to hear from you!

Simply put, one-to-many marketing tactics do not work in the multifamily industry. Our customers are bombarded with sales messages. With each looking and sounding exactly like the next, all are ignored. The best way to differentiate in this environment is to become hyper-focused on creating targeted campaigns that address the specific needs of our customer segments. 

The Demand Generation Director will be responsible for developing a demand generation campaign that will create pipeline for the Knock sales team and implementing the marketing automation tools necessary to support the campaigns. The perfect candidate will work very closely with the Sales team to develop 1:1 and 1:few campaigns that acquire and nurture opportunities. The role will report directly to the VP of Marketing and partner closely with the VP of Sales.

Key Responsibilities

• Partner closely with sales to understand revenue goals and define target accounts or segments.
• Develop account-based and segment-specific demand generation strategy based on sales team goals.
• Implement sales automation tools in order to execute outbound and nurture campaigns at scale.
• Refine content and messaging to match customer persona and sales stage, driving prospects further down the funnel.
• Collaborate with Marketing and Sales to successfully measure effectiveness of efforts and iterate.

Required Background, Experience and Skills

• 5+ years experience developing demand generation strategy for a B2B SaaS businesses 
• Demonstrated experience successfully collaborating with and enabling sales teams to be successful 
• Experience executing account-based marketing programs in close partnership with sales
• Expert knowledge of marketing automation platforms (Marketo, Hubspot, etc.) 
• Strong, data-driven storyteller with excellent communication skills
• Comfortable in a fast-paced environment with the ability to assess, prioritize, pivot, and problem-solve across multiple projects
• Combines curiosity and customer empathy to create exceptional customer experiences

Knock Benefits

• Health, Dental & Medical Insurance
• Flexible Time Off & Paid Company Holidays
• Gym Membership at LA Fitness (across the street from the office!)
• Competitive Salary + Stock Options
• Public transit reimbursement, bike storage or parking near the office provided
• Equipment provided
• Team events
• Free Lunch Fridays!

At Knock we don’t discriminate on the basis of race, religion, color, nationality, gender, sexual orientation, age, marital status, veteran status, or disability status. We welcome all types!