Overview
Avalara seeks a Digital Marketing Specialist to lead the execution of paid social and display advertising across major social and search platforms. You will focus on meeting and exceeding growth goals through ongoing optimization of the Avalara’s business initiatives, globally. You are a paid social expert, adept at quickly gaining actionable insights from performance data and tests, and turning learnings into action. This role will partner with internal teams to execute go-to-market paid social and display strategies across global business units and products.  This position is based in Seattle and reports to the Senior Manager of Digital Marketing.

Responsibilities

• Execute building, testing and optimizing paid social campaigns on all major platforms including LinkedIn, Facebook, and Google Marketing Platform
• Identify creative performance trends and insights at a large scale using real-time performance data
• Create, update, and maintain regular performance reports and share with internal teams
• Work cross functionally to ideate creative advertising campaigns & messaging tests
• Manage relationships with platform representatives and take advantage of new beta offerings and tools
• Provide competitive analysis across business units

Qualifications

• 2-5 years experience directly managing digital campaigns for B2B-focused SaaS organizations
• Proficiency in Salesforce, DoubleClick/Google Marketing Platform, Facebook Ads and LinkedIn Ads is required
• Experience optimizing to large budgets and meeting/exceeding monthly goals for spend, revenue, customer acquisition, and other key performance metrics
• Exceptional analytical skills, including data manipulation and financial analysis
• Expert-level experience in MS Excel and in conducting and discerning actionable insights from A/B and multivariate testing
• Outstanding communication, project management and collaboration skills with the ability to work with both technical and business teams
• Ability to work independently/efficiently and thrive in a fast-paced environment
• BA/BS in marketing, finance or a related field

About Avalara

Avalara helps businesses of all sizes achieve compliance with transaction taxes, including sales and use, VAT, excise, communications, and other tax types. The company delivers comprehensive, automated, cloud-based solutions designed to be fast, accurate, and easy to use. The Avalara Compliance Cloud® platform helps customers manage complicated and burdensome tax compliance obligations imposed by state, local, and other taxing authorities throughout the world.

Avalara offers more than 600 pre-built connectors into leading accounting, ERP, ecommerce and other business applications, making the integration of tax and compliance solutions easy for customers. Each year, the company processes billions of indirect tax transactions for customers and users, files more than a million tax returns, and manages millions of tax exemption certificates and other compliance documents.

Headquartered in Seattle, Avalara has offices across the U.S. and overseas in the U.K., Belgium, Brazil, and India. More information at www.avalara.com

Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.

Avalara is an Equal Opportunity Employer.  All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.