Director, B2B Product Marketing

| Seattle

About the Role:

The RealSelf B2B Marketing team is seeking an innovative, strategic self-starter to bring an entrepreneurial attitude and creative, outside-the-box thinking to the evolving team as Director, B2B Product Marketing. We are committed to finding the best fit for this role, and will consider exceptional Senior Manager candidates.

You will own delivering products in terms of positioning, messaging, customer development, channel strategy and overall go-to-market; leading up to a launch; post-launch, you will help with sales enablement and focus on driving demand, adoption, and the overall success of the product to ensure increased revenue. This critical role will work cross-functionally, unifying, influencing, and motivating peers across various roles within Marketing, Product, Engineering, Sales and Analytics.

In this role you will:

  • Oversee the go-to-market plans for new products and solutions, including value proposition, positioning, messaging, customer development, channel strategy and overall go-to-market (pre-launch); and sales enablement and demand gen (post-launch) to ensure product market fit for doctors and to drive RealSelf revenue. 
  • Be the subject matter expert on how our provider customers approach marketing themselves to acquire patients. Developing actionable marketing campaigns based on quantitative and qualitative insights
  • Collaborate cross-functionally with Product, Sales and Marketing to: 1) Ensure we all understand customer insights/needs to build the right solution for doctors, 2) Outline content & sales marketing needs and building materials and programs that support those needs
  • Oversee the transition and delivery experience of an improved ROI-based product solution to providers
  • Evangelize the customer perspective internally; providing data driven insights and anecdotal feedback that helps bring customer-centricity to the whole company

Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

About You: 

The ideal person must have deep B2B experience, thrive in a fast-paced environment; bring creative ideas and solutions to marketing communications challenges; possess strong leadership skills, interact effectively both internally with our sales team and externally with our customers and have a passion for aesthetics. 

You may be the right fit if you have: 

  • 10-15 years experience in B2B with customer-oriented growth marketing, and experience delivering highly-successful engagement, loyalty and retention strategies
  • SaaS and B2B experience is a must, two-sided marketplace experience preferred
  • Proven track record in developing and executing strategic marketing campaigns across multiple channels (including, but not limited to, email, paid media, social, mobile, video, referral programs and landing page/registration page optimization) preferably in tech
  • Exceptional interpersonal and communication skills and proven leadership driving collaboration and results through cross-functional teams and peers
  • Ability to develop, execute, and communicate a long-term strategic vision, while also balancing immediate priorities and opportunities in a dynamic, rapidly changing, team-based environment with multiple internal decision makers and stakeholders
  • Strong preference for an analytics background and ability to turn key data points into strategic insights that inform business/comms directions and key outcomes
  • Experience working with B2B sales team
  • Strong project management skills, and the ability to manage multiple deadlines and objectives
  • Experience managing a marketing budget and designing marketing metrics to determine overall marketing effectiveness
  • Bachelor’s degree

Travel: Up to 15% travel time anticipated

Work Environment: The RealSelf office sits in a historic Pioneer Square building. Employees also have the option to bring their dogs to work!

About RealSelf
RealSelf is the world’s largest online destination to learn about elective cosmetic procedures, and to find the right doctor or clinic for you. More than 10 million people visit RealSelf each month to find out which treatments and providers live up to their promise of being "Worth It." RealSelf is powered by unbiased experiences shared by consumers for hundreds of treatments, ranging from simple skincare to high consideration cosmetic surgeries. Offering millions of photos and medical expert answers, RealSelf has become the essential resource and service for those seeking to find the right local provider.

RealSelf is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

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Technology we use

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We are in Seattle's original neighborhood that boasts trendy coffee shops, art galleries, and restaurants. Easy to commute to via public transit.

An Insider's view of RealSelf

What's something quirky about your company?

Having worked in the tech startup space for ten years, I’m used to all the perks that come with our industry. RealSelf has all the typical perks, but what really stood out to me as quirky and unique is our transformation room. A tranquil room where employees can recharge during the day either individually or with regular yoga/meditation sessions.


SEO Content Specialist

What's the biggest problem your team is solving?

We're increasing trust on our platform in a time where people are less trustful of what they read online. Our goal is to give everyone the information they need to make strong, confident decisions about their medical care.


Trust & Safety Manager

How do you collaborate with other teams in the company?

As Marketing Copywriter, I’ve got the unique privilege of partnering across our Email, Product, and Brand teams to help drive marketing initiatives forward. Each day I use the power of language to connect with our audience in interesting and impactful ways. Collaborating with such bright colleagues is a fun, challenging, and exhilarating experience


Marketing Copywriter

What are RealSelf Perks + Benefits

RealSelf Benefits Overview

RealSelf offers a comprehensive benefits package that is very competitive when compared to other similar companies. Employees pay nothing out of pocket for full medical/dental/vision coverage and premiums for dependents are covered at 75%. Many employees take advantage of the physical fitness reimbursement benefit and professional development grant program where they can use the funds for courses, conferences or anything else that would further their career development.

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
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