Director of Content Marketing
#LI-CB1
We are looking for a highly organized, detail-oriented, strategic leader with an audience-first mindset for the role of Director, Content Marketing. The ideal candidate is a creative marketing professional and an expert in developing highly engaging, shareable, evergreen content that drives new leads and accelerates pipeline. This person will be responsible for supporting cross-functional initiatives and producing many different types of content including podcast interview scripts, blog posts, webinars, ebooks, and much more.
Your Daily Adventures
- Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties including blog posts, whitepapers, ebooks, reports, webinars, infographics, podcasts, and more
- Lead the Sales Engagement Podcast including content creation, hosting, choosing and coordinating guest speakers, managing publishing schedule
- Work cross-functionally with demand gen and product marketing to drive marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content
- Manage all creative resources including designers, writers, and additional supporting contractors; delegate tasks and ensure deadlines are met
- Manage SEO initiatives including content categorization and structure, content development, distribution and measurement
- Develop editorial governance to ensure content is consistent with brand voice, style, and tone
- Collaborate with product marketers, sales professionals, external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience
- Monitor, track, and document content results; analyze data to determine impact on revenue
Qualifications
- 8+ years of proven experience in Content Marketing or related field
- 4+ years of direct management experience (full-time and/or contractors)
- Advanced understanding of the Outreach product, audience and TAM; experience in sales and/or producing sales content is a must
- Proficiency in MS Office, Craft, WordPress or other Content Management Software
- Hands-on experience with SEO and web traffic metrics, social media platforms
- BS degree in Marketing, Journalism or relevant field
- Impeccable organization and project management skills with the ability to work on multiple projects with many stakeholders.
- Advanced written and oral presentation skills with experience working with business leadership
Why You’ll Love It Here
• 100% medical, dental, and vision coverage for full-time employees
• Flexible time off
• 401k to help you save for the future
• Company-organized and personal paid volunteer days to support the community that supports us
• Fun company and team outings because we play just as hard as we work
• Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network)
• A parental leave program that includes not just extended time off but options for a paid night nurse, food delivery, gradual return to work, and the Gottman Institute's Bringing Home Baby course for new parents
• Employee referral bonuses to encourage the addition of great new people to the team
• Plus, unlimited snacks and beverages in our kitchen