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Director, Demand Generation-Small Business

| Seattle

Avalara is looking for an innovative marketer who can drive customer acquisition for the very small business and SOHO market segment in a SaaS free trial and online buy model. This role presents the right candidate with a high-visibility role and fantastic opportunity to drive the Very Small Business marketing engine in a high growth company and a growing industry, and help scale the organization to enable rapid user adoption and customer acquisition.

Avalara has a unique go-to-market model that encompasses both digital marketing to end users as well as through-partner marketing and building awareness and mindshare in key software user ecosystems. This marketing leaders will manage a team of five marketers while working in conjunction with our channel marketing organization and shared services functions. 

This critical role requires an experienced leader deeply steeped in modern B2B SaaS marketing practices, particularly around a free trial adoption and conversion to paid subscription model. In addition, this leader needs to be savvy about user and partner ecosystems and creative about how to reach users at scale. This leader will also drive cross-functional participation in refining the free trial and online buying customer experience, and provide data, insights, and informal leadership to product marketing, product management, and channel teams.

Job Duties:

  • Develop the plan and create the vision and drive demand generation activities for new business across all Very Small Business and SOHO market segments in the US.
  • Develop and implement high impact, multi-channel marketing strategy to generate demand and drive free trial sign-ups.
  • Oversee the entire closed loop demand generation process, including helping to shape website and landing page traffic generation strategies, work with Avalara partners to build presence on partner websites and generate through-partner marketing programs, and use SaaS B2B marketing industry best practices, particularly around free trial sign-ups, with a heavy emphasis on measurement and optimization.
  • Measure and report on effectiveness of marketing programs and campaigns, to improve resource allocation, efficiency and revenue generation.
  • Align marketing programs and activities with overall marketing strategy.
  • Function as both a leader and doer, providing position leadership and insights, supporting corporate strategic objectives, as well as being a hands-on member of the team.
  • Quickly establish strong relationships and rapport with teams such as Digital Experience, Product, and Channel Marketing, as well as Corporate Marketing, which acts as a Center of Excellence for creatives services, web content, events, and digital marketing execution.

Qualifications:

  • Expert demand gen marketer, preferably in a SaaS free trial model.
  • Demonstrated success teaming up with corporate marketing services particularly around digital advertising, social media and SEO as it ties in to inbound and outbound marketing.
  • Able to work effectively in a high-growth, matrixed organization.
  • Core strength in SMB/SOHO with success and understanding in buyer audiences such as marketplace sellers.
  • Strength and experience with working with partners and channel marketing.
  • Track record in driving high growth in a B2B SaaS environment.
  • Depth in marketing metrics and KPIs.
  • Excellent grasp of B2B marketing, product marketing, digital marketing, with a deep understanding of all facets of conversation rates, close rates, leads and opportunities, funnel opportunity and understanding of the full life cycle of a buyer’s journey.
  • Experience with CRM automation tools (e.g. Salesforce) and marketing automation platforms (e.g. Eloqua) a must.
  • Strong analytical and quantitative skills.
  • Creative, high energy, innovative, proactive, and resourceful.
  • Demonstrable skills in strategic planning and execution of marketing initiatives.
  • BA/BS. MBA preferred.

 

About Avalara

Avalara helps businesses of all sizes achieve compliance with transaction taxes, including sales and use, VAT, excise, communications, and other tax types. The company delivers comprehensive, automated, cloud-based solutions designed to be fast, accurate, and easy to use. The Avalara Compliance Cloud® platform helps customers manage complicated and burdensome tax compliance obligations imposed by state, local, and other taxing authorities throughout the world.

Avalara offers more than 600 pre-built connectors into leading accounting, ERP, ecommerce and other business applications, making the integration of tax and compliance solutions easy for customers. Each year, the company processes billions of indirect tax transactions for customers and users, files more than a million tax returns, and manages millions of tax exemption certificates and other compliance documents.

Headquartered in Seattle, Avalara has offices across the U.S. and overseas in the U.K., Belgium, Brazil, and India. More information at www.avalara.com

Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.

Avalara is an Equal Opportunity Employer.  All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.

 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • Node.jsFrameworks
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • Adobe Target, Adobe AnalyticsAnalytics
    • AxureDesign
    • IllustratorDesign
    • PhotoshopDesign
    • ConfluenceManagement
    • JIRAManagement
    • Adobe Experience ManagerCMS
    • SalesforceCRM
    • SendGridEmail
    • Adobe CampaignLead Gen
    • Oracle EloquaLead Gen

Location

255 S King St, Seattle, WA 98104

What are Avalara Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
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