Director, Demand Generation

| Seattle
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Skilljar is seeking a Director of Demand Generation to orchestrate our growth marketing efforts. We are looking for a creative, customer-centric marketer with a successful track record in B2B Marketing for software technology products. An experienced marketer who enjoys developing, and executing targeted campaigns to drive prospect engagement and pipeline generation. This is a phenomenal opportunity to get in early at a rapidly growing startup and build a team.

In this role, you'll partner with content creators and product marketers to conceive, plan, and execute omnichannel campaigns. You will also collaborate with our sales team to deliver pipeline and revenue goals. This role reports to the Vice President of Marketing.

Responsibilities: 
  • Hire experienced marketers who drive pipeline generation across channels.
  • Collaborate with Sales to understand their priorities and enable them to meet their objectives with focused lead gen activities.
  • Conceive, build, and execute Marketing campaigns to acquire new customers; retain and expand existing customer relationships;
  • Drive growth across key customer segments.
  • Incorporate direct mail, events, and digital channels.
  • Lead strategy, development, and execution of digital events programs (webinars) including platform management and promotion strategy.
  • Work in tandem with sales to ensure opportunities and pipeline leads are measured accurately.
  • Drive program efficiencies and push boundaries for innovative ways to scale.
  • Develop project plans and work closely with other members of the marketing team, sales teams, and CSMs to plan and execute campaigns.
  • Own pipeline generation and acceleration focused multi-channel campaigns, as well as reporting and critical metrics for each assigned campaign.
  • Forecast, track, and report event program efficiency as well as overall return on investment to internal partners. Plus, continually analyze and tune events campaigns to improve conversion.
  • Forecast, analyze, and evaluate the effectiveness of all demand generation and awareness activities; report on program activities on a monthly and quarterly basis, including cost per opportunity, trends, conversion to opportunity rates, contribution to the sales pipeline, value, etc.
Requirements
  • 7-10 years validated results in defining multi-channel marketing strategies and execution plans aligned to B2B products and verticals.
  • Demonstrated ability in building positive relationships with partners in Sales and Account Development.
  • Excellent verbal and written communication skills.
  • Ability to shift roles seamlessly between contributing strategically and leading day-to-day tactical execution. Experience leading projects from conception to delivery.
  • An entrepreneurial approach to designing a marketing engine that will drive step-function growth for the company.
Our Benefits
  • Comprehensive Medical Coverage: Skilljar pays 100% of our employee premiums for medical, dental, vision, disability, and life insurance. (PTO and family leave)
  • Flexible Time Off: We believe in a healthy work/life balance and trust our employees to take the time off they need to bring their A-game to work.
  • Benefits Package: Skilljar employees receive a monthly technology reimbursement for remote work, 401K savings plan, stock options, and access to an Employee Assistance Program.
  • Inclusive Culture: We are intentional about creating a culture that is fun and inclusive. Join us for Fun Committee events, trivia nights, Bingo, and more!
The Company

Backed by prominent financial institutions, including Mayfield, Shasta Ventures, Trilogy Equity Partners, and Insight Partners, Skilljar is the leading enterprise customer training platform, transforming the way organizations onboard, engage, and retain their customers. Trusted by leading global companies like Slack, Tableau, Liberty Mutual, Cisco, Verizon, and U-Haul, Skilljar provides the essential tools and foundation for successful customer and partner engagement and enablement.

We are a team of bright, dedicated Skillets with startup drive and a passion for education. Headquartered in Seattle, WA, Skilljar is currently operating remotely, with employees based in Washington, Oregon, California, Colorado, Arizona, and Florida.

Skilljar is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status or disability (in compliance with the Americans with Disabilities Act) with respect to employment opportunities.

Skilljar does not accept nor are we responsible for any fees associated with unsolicited resumes, LinkedIn bios, or any other candidate introductions.

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Technology we use

  • Engineering
  • Sales & Marketing
    • PythonLanguages
    • Twitter BootstrapLibraries
    • DjangoFrameworks
    • Vue.jsFrameworks
    • PostgreSQLDatabases
    • WordpressCMS
    • SalesforceCRM

Location

Headquartered in Seattle, WA, Skilljar is currently operating remotely, with employees based in Washington, Oregon, California, and Colorado.

An Insider's view of Skilljar

How would you describe the company’s work-life balance?

Even though Work and Life are often happening in the same room these days, Skilljar encourages everyone to create a daily ritual that signals a "Start" and "Stop" to the workday. Whether it's simply shutting down your laptop, taking an end-of-day stroll, or brewing a cup of tea to wrap up the day; the team supports creating a balance.

Shilpa

Digital Marketing Specialist

What projects are you most excited about?

I’m most excited about evolving our platform from Heroku onto AWS and giving us more control over our app (and cost savings).

We get to tackle the challenges of deploying software (build, test, deploy, monitor, etc.), and it’s a cool (and challenging) opportunity to introduce fundamental changes in our infra while continuing to support our devs.

Amanda

DevOps Engineer

How does the company support your career growth?

The biggest way that Skilljar supports my career growth is in providing me with the flexibility and trust to take on new projects. My managers and the leadership team give me a lot of control over my job and how I want to grow. I have learned and grown more in my short time here than I have been able to in the last few years in my previous roles.

Simone

Recruiter

What's the biggest problem your team is solving?

The biggest problem my team is solving is how to scale the company. We have a solid foundation already. However, as we grow, we're choosing systems and processes to position us for growth. It is challenging and exciting to be a part of this process. It's rewarding to see our impact on other teams and the long-term benefit to the whole company.

Scott

Financial Analyst

What are Skilljar Perks + Benefits

Skilljar Benefits Overview

At Skilljar, we value our employees' wellness. As a result, we strive to provide a great set of benefits. Skilljar pays 100% of our employee premiums for medical, dental, vision, disability, and life insurance! We also cover 50% of premiums for dependents you add to our plans.

Our extensive perks and benefits include:
Medical
Dental
Vision
Long and short-term disability
Life insurance
Flexible Time Off
401(k) Retirement Savings
Employee stock options
Employee Assistance Program (EAP)
Great events - virtual company and team events, happy hours, trivia/game nights, and more!

Culture
Intracompany committees
We have a volunteer-based fun committee. They have a budget side aside that they use to help through quarterly events for the entire company.
Daily sync
Team owned deliverables
Group brainstorming sessions
Diversity
Unconscious bias training
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Some Meals Provided
Happy Hours
Professional Development Benefits
Lunch and learns
Company catered lunch and employee-led, weekly lunch and learn meetings
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