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Director of Demand Generation

| Seattle

Director of Demand Generation
Seattle, Washington

Overview
Highspot is looking for a demand gen leader and guru that’s 1 part right-brain campaign creativity, 1 part left-brain quant and analysis, and 2 parts ability to execute and get-stuff-done.
You
  • Have a flair for creative and innovative campaigns and disdain for jargon and fluff
  • Have a track record of driving demand in fast-moving markets
  • Relentlessly execute demand plans while locking arms with collaborators
  • Want to work for a company that is pioneering buyer journey content effectiveness across the entire B2B industry
What You Will Do
As Highspot’s Director of Demand Generation, you are responsible for creating the demand strategy and campaign calendar and driving cross-stakeholder execution against the plan in order to achieve inbound lead gen goals and full-funnel demand gen goals.
Your team is responsible for delivering traffic, leads and marketing-driven pipeline in close partnership with sales, account development, product marketing, content marketing and marketing communications in order to continue to fuel Highspot’s rapid market expansion domestically and into new markets.
Key Responsibilities
The Director of Demand Generation owns the campaign strategy and management of all paid marketing channels and online properties to achieve demand goals.
Specifically, you will:
  • Create the demand strategy and campaign calendar to achieve demand goals.
  • Collaborate with Highspot’s executive go-to-market leadership team to create compelling campaigns, content and messaging for all facets of external marketing and outbound programs/activities.
  • Lead and orchestrate cross-functional execution against all go-to-market integrated campaigns across marketing, account development, sales and services.
  • Manage and optimize performance of all demand channels and investments through continuous test and measurement.
  • Direct and manage team to execute account-based marketing programs to generate demand within targeted segments, markets and companies.
  • Oversee and manage various Web marketing programs, assets and initiatives, including corporate website content and user experience, search marketing, and online advertising.
  • Assist in defining the annual marketing budget; optimize available budget with the goal of improving results while controlling/managing costs and adjusting priorities as required.
  • Understand core and emerging mar-tech solutions including Marketo, Salesforce Sales Cloud, Full Circle Insights, and others.
Requirements and Skills
  • 8+ years experience in enterprise software marketing/demand generation.
  • Extensive experience and expertise with Marketo and Salesforce.
  • Proven track record of leading successful demand generation programs with a breadth of knowledge from marketing databases, segmentation, email execution, lead processes, reporting and analysis.
  • Demonstrable results in improving sales pipeline/funnel close and conversion ratios.
  • Experience with multi-channel marketing, including multi-touch marketing automation-based campaigns.
  • Experience developing and running ABM programs.
  • Ability to think strategically, but also have exceptional attention to detail in execution.
  • Ability to analyze quantitative data to determine program effectiveness, ROI, forecasting.
  • Budget management experience and financial analysis skills.
  • Excellent verbal, written, and interpersonal skills.
  • Team player with the ability to develop effective working relationships across organizations.
  • Bachelor's degree in business, marketing, or a related discipline.
Highspot Benefits
  • Meaningfully contribute to a compelling vision and growing market
  • Environment to do your best work
  • Competitive compensation
  • Full medical, dental, and vision benefits
  • Flexible work and vacation schedules
  • Great views of the Puget Sound in the heart of Seattle!
About Highspot
Highspot is a leading SaaS provider of modern sales enablement solutions. Using Highspot, sales teams have content and guidance in one place, so they are ready for every sales conversation. Advanced analytics help marketing and sales understand how content is performing so they can optimize content investment and amplify best practices. Highspot helps companies achieve their revenue goals faster through tighter alignment and coordination between sales, marketing, and the entire go-to-market team.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • JavascriptLanguages
    • RubyLanguages
    • ClojureLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ModemizrLibraries
    • ReactLibraries
    • ReduxLibraries
    • Backbone.jsFrameworks
    • Node.jsFrameworks
    • Ruby SinatraFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • XDDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • MarketoLead Gen

Location

Welcome to office life in the heart of downtown! Discover top restaurants, stroll the Seattle Center, and soak in Puget Sound views.

An Insider's view of Highspot

What’s the vibe like in the office?

Highspot fosters an environment of equality, support, and enthusiasm. My opinions and ideas are always appreciated, and I'm enabled to grow as an engineer and do work that adds real value to the product.

Natalie

Front End Software Engineer

How do you collaborate with other teams in the company?

It is a very supportive, collaborative environment that really pushes me and everyone on the team to do their best work. When we aren't engaged in white board sessions, we bond over frequent coffee and macaron outings. I feel inspired every day when I come to the office.

Kelly

Senior Visual Designer

What makes someone successful on your team?

You must be ready and willing to learn. Highspot employs some of the most intelligent and thoughtful people I've ever worked with. When we're presented with a challenging problem, we don't get frustrated, we see an opportunity and tackle it.

Ian

Senior Technical Product Manager

What is your vision for the company?

Our mission is to transform the way millions of people work by building beautifully designed software with a spark of magic. From Highspot’s beginning, we have focused on building a team of people who collaborate across boundaries and an environment where people are free to bring their full selves to the office every day.

Robert

CEO and Co-Founder

How would you describe the company’s work-life balance?

One of my favorite things about working at Highspot is that we work hard, but have fun doing it. Personally, it's easy to be creative around such great energy. It's been an incredible experience watching us grow and create new career possibilities with people who help bring out the best in each other.

Marissa

Senior Content Marketing Strategist

What are Highspot Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Company sponsored family events
Acme co. sponsors family oriented events Semi-annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Acme Co. hosts lunch and learn meetings on occasion.
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program.
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