Director of Digital Marketing at 1205 Marketing
We are 1205 Marketing - an integrated growth marketing agency based in Seattle WA, but serving clients globally. Our core team is made up of over 30 marketing strategists, creatives, techs, and project managers - all working across a distributed network, to help drive disruptive marketing strategy and support for startups, SMBs, and other growing organizations. We work with clients in a wide variety of sectors including cannabis, F&B, cosmetics, nonprofit, ecommerce, sports, et al.
The Digital Marketing Director is one of several Director level roles critical to the successful implementation of 1205’s integrated agency model. That model includes branding, creative, digital, content, communications, and out-of-home marketing. Our approach is driven by the unique integration of these disciplines at both a strategic and project management level.
Our perfect candidate is likely an aspirational full-stack digital marketer / strategist with lots of real world experience, venturing into their first or second management position, and excited about the prospect of growing their skill set under the eye of a couple industry vets. In this position you’ll eventually oversee all digital marketing elements of the business for both 1205 Marketing and our clients including web design and development, SEO, Analytics, Social Media / Reputation Management, Online Advertising / SEM and inbound marketing.
There is a lot to this role, and as much as we want to find a unicorn, we realize that most candidates will be stronger in one or more of these disciplines than others. The key component is that they can jump in and begin working with our clients from the start and are willing to develop and invest in their expertise moving forward. For your convenience, we’ve included an expanded version of our expectations around each of these skills at the very bottom of this listing.
As a contributing director you will work within our executive group to help chart our own brand’s path forward. On a daily basis, you’ll need to work closely with other 1205 managers, including department heads, strategists, project managers, and technical specialists to achieve consensus on the digital strategy for various client projects, as well as forming a plan for driving them to completion.
As a growing boutique agency, we have a small, but high functioning team of contract resources in place. These teams have previously been overseen by the CMO and Program Manager who have worked hard to establish general processes and strategies for implementing work. You will pick up that work and add leadership to the team in a way that drives growth.
This will be the first foray into passing this work off to a new digital manager. In order to pick this role up and and be successful with it, you will need:
- To have an almost obsessive sense of organization and timeliness - especially where it involves managing project details and deliverables.
- To be highly communicative and able to work effectively within a distributed network of creatives and managers.
- To make recommendations to the 1205 management team about how best to utilize resources for effectively developing the digital team.
- To be comfortable managing the entire digital team, including making recommendations about advancement for high performing team members and cutting ties where work is not to 1205 standards.
- To be flexible. We are the opposite of a “9-5” agency. At some points, this means being able to take multiple 4 day weekends. At others, it means working multiple weekends in a row.
To begin with, you will likely be taking on a significant volume of digital work yourself. As we scale the business, you will need to begin delegating in order to scale your department’s capabilities. As the department grows, it will be yours to manage. You may continue to work directly on key digital projects, but will need to keep a brunt of your energy focused on overseeing 1205’s resources and ensuring high quality work.
In this role, you MUST be able to manage expectations, absorb client feedback, and iterate deliverables quickly and concisely. The client’s vision does not always align directly with our vision. Where the client has an existing creative vision, you must work tactfully to mature and translate the conversation, gaining both the client and 1205’s team manager’s buy in.
BREAKOUT DESCRIPTION OF SKILLS REQUIREMENTS
Web Design & Development
Visual Design - We have a creative director, but you’ll often work closely to guide the process and ensure that our designs are structurally sound and optimized for search and conversion.
Front End Development
We have an experienced dev team, though it would be helpful to know a bit of HTML, CSS, and JS, even if it’s not a requirement. You will be engaged in a fair amount of project management here and will need to provide guidance and answer questions as to how best to apply our design strategies. We work almost entirely in WordPress, so the more experience there, the better.
You will need to be fluent in online search, display, and affiliate ad platforms, including Google, Microsoft, and Bing Ads, Ad Roll, all Social Media platforms. We realize this is a lot. Our expectation is less that you be an immediate expert in every platform and more that you have a firm grasp of the underlying tenets, possibilities, and strategies used across online advertising platforms like click through rate, landing page experience, cost per click, return on ad spend, etc.
You will need to be well versed in SEO, that includes content, technical, and local applications. Again, we have an experienced SEO team, but you need to be familiar with important factors in SEO, including page speed, heading and meta tags, OG formats, page rank flow, mobile first indexing, NAP, link building, etc. and how to implement them across a client’s website.
We have a small team of social media managers, but it’s a big plus if you feel comfortable managing a brand’s voice over social / reputation websites, including all the incumbent tools. We have internal social scheduling and analytics software and you will likely work hand in hand with varying project managers, creatives, and social managers in implementing and overseeing this portion of the work.
Inbound marketing, as such, is the integration of several digital tools you should already be familiar with, including SEO, content marketing, analytics, etc. You will have strong resources and support here, but you will be expected to contribute significantly to the team in this regard and eventually own the service.
Standalone analytics doesn’t drive a large portion of business, but it is a major component in delivering marketing optimized websites and generally being able to report back on how the work we’re doing is driving the client’s digital ecosystem. This will play a role for clients who are heavily invested in online advertising and want to track actions across their website. You should be fluent with Google Tag Manager, Analytics, Facebook Analytics, etc. You should be familiar with and understand how to build event actions and place various scripts as well as creating goals.