Director of Enterprise Product Marketing at Foursquare

| Seattle
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About Foursquare:

Foursquare is the leading independent location technology company, powered by our deep understanding of how people move throughout the world. Our solutions help businesses make smarter decisions, developers create more engaging experiences, and brands build more effective marketing strategies.

Foursquare’s platform includes Attribution, Audience, Proximity, Places, Pilgrim SDK, Unfolded and Visits. As the industry’s first and only accredited company for location data from the Media Rating Council (MRC), this foundation powers all our solutions — those that exist today and those we have yet to build. Over 14 billion consumer-verified place visit confirmations help us keep our map and models fresh and up-to-date, building a phone’s-eye-view of the world with 100+ million unique places of interest worldwide.

About the role:

Foursquare is looking for a Director, Product Marketing to lead our enterprise product marketing team consisting of three people across Places, Pilgrim SDK, Unfolded and Visits products. In this role as player/coach, you will work cross functionally to align the broader company around our product strategy and deliver compelling sales motions to tell our story to customers. You and your team will work cross-functionally to synthesize feedback from the field and input into the product roadmap and long-term strategy.  Additionally, you will help the team translate strategy and value proposition of the products into key messages and content that are used to drive leads and move prospects through the sales funnel. This is a highly impactful role that will be responsible for ensuring that our go-to-market teams are enabled to activate against our highest priority customers and use cases.  You will be the voice of the customer, with the customers being Engineers, Product Managers, App Developers, and Data Scientists.

Responsibilities:

  • Messaging and positioning: develop product positioning and messaging that articulates the unique value of our Enterprise products
  • Market intelligence: be the expert on the client buying process and experience, including how our competitors position and sell their products
  • Product launches: work with cross-functional teams to design and execute product launches, feature updates, and partnership integrations to enterprise clients
  • Lifecycle marketing: write, product and send internal and external communications to share product updates and promote marketing programs
  • Sales support: create tools and collateral that support the selling process, from presentations and case studies, to web content and ebooks
  • Strategic planning: partner with sales, product, sales operations, and marketing to develop and deploy annual and quarterly plans, signed to company's OKRs and strategic goals
  • Managing a small team across our enterprise products

Qualifications:

  • 10-15 years experience in B2B marketing, preferably within the technology and data sector 
  • Deep knowledge of the enterprise data landscape
  • Strong quantitative skills:  you understand how developers and analysts think, and can craft messages/materials that resonate with highly quantitative clients
  • Marketing operations: General familiarity with Salesforce and other CRM tools (sales or marketing) is a plus, as well as experience working with Content Management Systems
  • Technical proficiency:  you don’t need to be an engineer, but you should be able to explain how APIs and SDKs work
  • Copywriting: you are equally comfortable drafting long-form product marketing material, (e.g. case studies and white papers), and bullet point content for one-pagers and websites.  You get excited by editing copy to make it more clear and concise.
  • [Preferred] Digital marketing: you are comfortable crafting email marketing programs and know how to launch multichannel organic and paid media initiatives 
  • Client skills: You know how to evangelize our products to clients while gathering feedback on the effectiveness of our key messages/content
  • Deep understanding of engineers, data scientist and product manager

Foursquare is proud to foster an inclusive environment that is free from discrimination. We strongly believe in order to build the best products, we need a diversity of perspectives and backgrounds. This leads to a more delightful experience for our users and team members. We value listening to every voice and we encourage everyone to come be a part of building a company and products we love.

Foursquare is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected Veteran status, or any other characteristic protected by law.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • HBaseDatabases
    • HiveDatabases
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • ConfluenceManagement
    • JIRAManagement
    • SalesforceCRM
    • MarketoLead Gen

Location

The office is located in the middle of downtown Seattle. It's a short walk to the pioneer square neighborhood, which has tons of restaurants!

An Insider's view of Foursquare

What are some social events your company does?

We have a strong history of fun events in our offices like an annual talent show and outside trips such as sporting events! Since going remote, there have been awesome monthly curated events such as terrarium making and Japanese water marbling classes. Not to mention all the fun competitions for big prizes that happen in between!

Garrick

Operations Manager

What projects are you most excited about?

Foursquare's working with the best location intelligence data in the industry and we're putting together the sorts of tooling that our customers are going to love! I can't divulge exactly what we're working on yet, but it’s going to be exciting.

Javier

Senior Sales Engineer

How does the company support your career growth?

I'm continuously encouraged to connect with colleagues across different teams to discover new opportunities and explore those that interest me. I also appreciate having recurring 1:1 discussions with my manager about what's happening with the company at large and how I can set myself up for success and continuous growth throughout my career.

Emily

Senior Account Manager

How do you empower your team to be more creative?

Creativity most often come from spending time with our customers, and thinking about how we as a business can solve their problems. So I encourage my team to maniacally focus on solving our customer's problems. And out of that type of focus comes new product ideas, new features and ultimately bigger and more interesting client relationships.

Jim

SVP, Client + Partner Solutions

What are Foursquare Perks + Benefits

Foursquare Benefits Overview

Learning and development programs from ICs to managers
Individual, professional coaching for all full-time employees
Flexible time off - rest and recharge when you need it!
Comprehensive and competitive health, vision, dental, life insurance
401(k) with company match
Home office setup: you get all necessary hardware and internet reimbursement
Family planning programs via Carrot and Maven
Employee Resource Groups to help you stay connected
And much more!

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Team based strategic planning
Group brainstorming sessions
Diversity
Dedicated Diversity/Inclusion Staff
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Some Meals Provided
Happy Hours
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
Online course subscriptions available

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