Highspot increases the performance of your sales teams.
Seattle, WA

Director of Field Marketing and Events at Highspot

| Seattle
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About Highspot
Highspot helps sales teams improve customer conversations and achieve their revenue goals. From content optimization and performance analytics to in-context training, guided selling, and more, the Highspot platform delivers enterprise-ready features in a modern design that sales reps and marketers love. Using Highspot, marketing leaders have deep insights and analytics into the performance and influenced revenue of content, campaigns, and marketing assets. What makes the solution special? It’s loved by sales reps globally, and is the #1 rated sales enablement platform on G2 Crowd. 

We are committed to diversity as both a moral and business imperative. 

About the Role
We’re seeking an experienced, imaginative, and energetic leader to build our North American Field Marketing strategy and take our Events to the next level. The ideal candidate possesses a growth mindset, a builder’s mentality, creative flair for field marketing programs and event strategy, and strong collaboration skills. You’ll apply proven experience to creating and executing field marketing and events programs that impact every stage of our sales funnel, from acquisition to decision. 

What You'll Do

  • Build and execute our North American field Marketing and events strategy to support quarterly revenue and pipeline goals
  • Manage and work with our Events Manager to build a thriving field marketing and events function that evolves our events strategy amidst the shifting landscape of events; execute a variety of events from third-party conferences, to workshops and executive roundtables
  • Forecast, measure, analyze, and report the impact of our field marketing campaigns and events on MQL, SQL, pipeline, revenue, and average contract value; use strong quantitative skills to interpret data and gain insights, and then translate these insights into action
  • Partner and collaborate with our EMEA Marketing, Partner Marketing, Community, and Enablement teams to develop shared best practices, build an integrated strategy, and support Highspot’s marquee events – Spark and Momentum
  • Work with our Revenue Operations team to develop the necessary systems to scale our programs and with our sales leadership team on the types of engagements and experiences that will influence revenue from net-new, to retention and expansion, to cross-sell
  • Partner with our Demand Generation team on our Account-Based Marketing strategy, using field marketing as a vital lever in driving revenue at named accounts

Your Background

  • Experienced builder who is agile, creative, resourceful, and tenacious and can reinvent events and field marketing as virtual and hybrid programs 
  • Energetic collaborator with a track record of building deep partnerships across marketing, enablement, operations, and sales
  • 8+ years of experience managing field marketing and events for B2B lead acquisition and funnel acceleration
  • Proven history of successfully executing both field marketing and third-party events programs, including virtual and in-person formats
  • 3+ years experience leading and growing a team 
  • Excellent analytical and quantitative skills
  • Marketo and Salesforce experience
  • Strong verbal, written, and interpersonal communication skills 

Comprehensive medical, dental, and vision benefits
401(k) Matching
Paid parental leave 
Flexible work and vacation schedules
Discounted ClassPass membership
2 volunteer days per year
Transportation benefits
Competitive compensation and stock options
Fully-stocked kitchen
Annual company-wide events
Meaningfully contribute to a compelling vision!

Equal Opportunity Statement
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of age, ancestry, citizenship, color, ethnicity, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or invisible disability status, political affiliation, veteran status, race, religion, or sexual orientation.

Did you read the requirements as a checklist and not tick every box? Don't rule yourself out! If this role resonates with you, hit the ‘apply’ button.

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Where we are

Our HQ is located within walking distance of Pike Place Market and the Seattle Piers. With amazing 360 views of the Puget Sound and Downtown Seattle. The only downside, there are almost too many places to pick for your lunch meetings.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • RubyLanguages
    • ClojureLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ModemizrLibraries
    • ReactLibraries
    • ReduxLibraries
    • Backbone.jsFrameworks
    • Node.jsFrameworks
    • Ruby SinatraFrameworks
    • React.jsFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • SnowflakeDatabases
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • FigmaDesign
    • IllustratorDesign
    • InVisionDesign
    • MiroDesign
    • PhotoshopDesign
    • SketchDesign
    • ZeplinDesign
    • XDDesign
    • AsanaManagement
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement
    • TrelloManagement
    • AirtableManagement
    • WordpressCMS
    • SalesforceCRM
    • GmailEmail
    • MarketoLead Gen

What are Highspot Perks + Benefits

Highspot Benefits Overview

At Highspot, our people are at the core of everything we do, so we’ve designed a comprehensive benefit plan that includes perks that foster our people-first culture. These include medical, dental, vision and even pet insurance for your furry friends, plus much more!

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity Employee Resource Groups
Highspot's Employee Circles are organically grown groups of Highspot employees that meet to advance a cause. Circle causes can range from elevating women in tech to volunteerism & philanthropy.
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Highspot will offer voluntary pet insurance with Nationwide, where you can insure your dog, cat, avian or exotic pets with this benefit.
Wellness Programs
Discounts for ClassPass Membership that includes everything from workout classes to massage.
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Online course subscriptions available
Customized development tracks

An Insider's view of Highspot

What’s the vibe like in the office?

One of my favorite things about working at Highspot is that we work hard, but have fun doing it. Personally, it's easy to be creative around such great energy. It's been an incredible experience watching us grow and create new career possibilities with people who help bring out the best in each other.


Senior Content Marketing Strategist

How do you collaborate with other teams in the company?

It is a very supportive, collaborative environment that really pushes me and everyone on the team to do their best work. When we aren't engaged in white board sessions, we bond over frequent coffee and macaron outings. I feel inspired every day when I come to the office.


Senior Visual Designer

What makes someone successful on your team?

You must be ready and willing to learn. Highspot employs some of the most intelligent and thoughtful people I've ever worked with. When we're presented with a challenging problem, we don't get frustrated, we see an opportunity and tackle it.


Senior Technical Product Manager

What is your vision for the company?

Our mission is to transform the way millions of people work by building beautifully designed software with a spark of magic. From Highspot’s beginning, we have focused on building a team of people who collaborate across boundaries and an environment where people are free to bring their full selves to the office every day.


CEO and Co-Founder

How would you describe the company’s work-life balance?

Work-life balance is not just a buzz term at Highspot. You can tell folks respect and take it seriously when your manager slacks you an hour after hours, "Why are you still online?".


Business Systems Analyst

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