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Director, Global Alliances and Channel Marketing

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Company Description

ServiceNow is making the world of work, work better for people. Our cloud‑based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. We're growing fast, innovating faster, and making an impact on our customers' and employees' lives in significant and important ways. With over 6,900 customers, we serve approximately 80% of the Fortune 500, and we're on the 2020 list of FORTUNE World's Most Admired Companies.®

We’re looking for people who are ready to jump right in and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Job Description

We’re looking for a versatile and high-energy Director, Global Alliances and Channel Marketing to drive the strategy, development, and implementation of integrated marketing efforts with our top Global Strategic Alliance Partners.

You will interact directly with key Partner leaders, Alliances and Channel leadership, global campaign team, ABM teams, Regional partner teams, and ServiceNow business Units to develop joint marketing plans - encompassing market awareness and demand generation programs designed to meet revenue targets for joint GTM offerings/ solutions.

Integrated program development, relationship management skills, adaptability and experience marketing in a high-technology, dynamic environment is crucial to your success.

What you get to do in this role:

· Work with our most strategic alliances to bring our collective GTM vision to life—including driving strategy development, implementation, and reporting.

· Build strong working relationships within our global alliance marketing teams, promote the ServiceNow brand, create joint messaging, and create global marketing campaigns and content.

· Work with ServiceNow Global Account Directors and Alliance Partners to understand the demands of their business, gathering insight and translating these business needs into the wider marketing plan.

· Being a key player in setting the strategy for global alliance events (digital and in-person) and the way we work together to jointly sponsor, activate, and engage to make the most of these efforts.

· Drive effective global- regional partner marketing and field marketing interlock to enable successful regional activation.

· Manage and allocate budgets across programs and agencies to develop content, programs and activities integrated in the marketing plans.

· Influence key partner and ServiceNow stakeholders to integrate across related marketing engagements and drive effective execution.

· Prioritize across multiple workflow, industry and regional GTM engagements to drive alignment across Partner, ServiceNow and ACE stakeholders to common (business aligned) marketing goals.

· Evaluate program impact and efficacy trends and provide analysis and recommendations.

· Ensure ongoing engagement, support pipeline growth and partner satisfaction.

· Reporting to both marketing and the business around Alliance KPIs on a regular basis.

· Management experience as you will be leading a small but mighty team.

Qualifications

To be successful in this role you have:

  • Bachelor’s degree and 15+ years of overall experience with 10+ in B2B high tech marketing.
  • Experience and proven success in recruiting, coaching and managing high performing marketing teams.
  • Ability to build and drive marketing strategy in conjunction with Product Marketing, Campaigns and ABM to effectively Go-To-Market
  • Prescriptive communicator who is accustomed to delivering information to a mature sales and marketing and customer base.
  • Ability to think and plan strategically in a fast-paced, high-growth environment with a focus toward execution within firm deadlines
  • Data driven, experience with analytics using CRM and/or marketing automation software
  • Experience working with customers, system integrator and public sector channel partners
  • Creative problem-solving, resourceful execution, and high attention to detail
  • Due to the current Covid-19 pandemic, travel requirements are limited until further notice

JV20

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at +1 (408) 501-8550, or [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.


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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • MariaDBDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases

Location

4400 Carillon Point, Floor 4, Kirkland, WA 98033

An Insider's view of ServiceNow

How would you describe the company’s work-life balance?

I am a working mom, and I appreciate the privilege of being able to work from home when I need to adjust my hours. I could be offline for two hours in the middle of the day because there's a school event for my kids. To be able to do so without the pressure of, "Oh my goodness! Now it's going to make me look bad," I don't take that for granted.

Kurdin

Manager, Strategy & Operations

What does your typical day look like?

I work in global cloud services and constantly collaborate with people–every day is different. I could be working on product design, collaborating with folks in other organizations, driving decisions, assessing technology, and talking with customers.

Bill

Distinguished Systems Architect

What does career growth look like on your team?

Since joining ServiceNow, I've built out my leadership team, and 60% are women. My goal for my team is to create opportunities and a platform to showcase the incredible impact that they're having on the business, whether that's having them lead a critical initiative with cross-functional visibility or present during a C-suite meeting.

Vanessa

President, ServiceNow.org

How do your team's ideas influence the company's direction?

In this expanding hybrid world, people conduct millions of transactions on a regular basis, creating more data and processes to manage. So, continuing to offer new solutions, while scaling to the expectations of the modern world, is a challenge we are excited to take on. We are driving new levels of productivity, automation, and innovation.

Pat

Chief Technology Officer

What are some things you learned at the company?

Sometimes, we feel a little self-conscious. We may feel intimated or too shy to share our points of view. But in order to make an impact, we need to be able to trust our voice.

Ying

Director, Product Design

What are ServiceNow Perks + Benefits

ServiceNow Benefits Overview

We make work better for people—including our own. From work environments that help us do our best work, to benefits and a culture that encourage employees to stay healthy, happy, engaged, and growing, we keep our people at the center of everything we do.

Culture
Volunteer in local community
Open door policy
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Onsite gym
Professional Development Benefits
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Online course subscriptions available

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