Description

Blue Nile is the largest online retailer of certified diamonds, engagement rings and fine jewelry. Our standards are amongst the highest of all jewelers.  We provide a superior customer experience, extraordinary value and industry leading product quality and style.  We obsess about our customers and are passionate about providing each customer with an amazing experience. 

We embrace a culture of adaptability.  Our team is nimble, innovative and resourceful and makes an impact on both the business and each individual customer’s personal experience.  We value hard-work, flexibility and curiosity and collaborate to creatively solve problems, constantly improve and implement meaningful changes.  Our team celebrates achievements and is inspired by success.

Our Performance Marketing team is seeking a creative and analytical leader that has a proven track record of mobilizing cross-functional teams, planning customer-centric campaigns, and delivering results, plus a drive for testing, learning and making insight and data-driven decisions. The Director, Integrated Marketing will be responsible for driving cross-channel marketing stories and identifying conversion opportunities throughout the full funnel for both engagement & jewelry customers. This highly visible role will have an immense impact on marketing performance by increasing efficiency and ROI for the category.

Primary Duties and Responsibilities:

Customer Journey Planning, Management & Monitoring

• Develop marketing stories that start with a customer insight, both qualitative and quantitative, around motivations, behavior, attitudes, latent needs, and lead to a customer action
• Develop integrated marketing briefs, working with creatives, analytics and marketing channels to leverage data and determine campaign goals align with customer journey milestones
• Operationalize integrated campaigns in collaboration with marketing channel specialists (such as affiliates, email, social, digital paid and organic, digital video, and programmatic).
• Establish clear processes for efficient workflow and communications, and increase efficiency by discovering and fixing drop-off points
• Manage end-to-end campaign development, working closely with cross-functional teams to ensure delivery stay on track and on strategy 
• Increase scalability with greater coordination across functions

Measurement, Reporting and Optimization

• Establish a measurement framework align with business KPI
• Analyze and understand the business impact driven by integrated campaigns to establish marketing metrics and forecast long-term growth
• Drive optimization strategies with cross-functional teams (traffic, site, pricing/promotion, and merchandizing) that provide Blue Nile with a competitive advantage 
• Deliver regular reporting that provides insight on efficiency of integrated campaign investment for stakeholders across the business, optimizing evergreen campaigns and using learnings to inform future initiatives
• Improve the customer-experience with data driven recommendations and enhancements

Team Management

• Provide clear and defined roles and responsibilities for each position in your team. 
• Independently manage personal development plans for all direct reports, ensuring right objectives are set
• Develop search knowledge, tech knowledge and skill-set of all direct reports

Basic Qualifications:      

• Bachelor’s degree in business, finance, or related quantitative field
• 10+ years of marketing experience, including 2+ years of experience strategizing and executing integrated marketing campaigns
• Ability to independently develop strategy to serve overall business growth
• Deep understanding of customer journey analysis and funnel analytics
• Previous experience of working with RTB, performance marketing (search, display, social, ) and therefore comfortable with undertaking granular analysis and challenging convention
• A proven ability to maintain a balance between innovation and execution. Must be able to think outside the box while also staying realistic about what is possible given the constraints of time, money and organizational will
• Analytically and curious minded with the ability to analyze complex data and make clear strategic recommendations 
• Strong critical thinking, problem solving, and time management skills
• Ability to collaborate at all levels, including crisp and compelling verbal and written executive communication; able to formulate and articulate strategic goals
• Experience with Test and Learn approach to drive channel performance
• A tendency to listen more and talk less.  A preference for teamwork and collaboration over individual achievement
• Self-starter with the ability to prioritize tasks, manage time and to deliver quality results within tight timelines. 
• Strong organization and project management skills with the ability to own projects from end-to-end in a fast-paced environment

Preferred Qualifications

• Master's degree in business, finance, or related quantitative fields (Economics, Math, Statistics, or Engineering)
• Technical knowledge of digital ad platforms (understand tracking, auction dynamics, ad products, and best practices) 
• Data sleuth - SQL experience strongly preferred (e.g., data source identification, feasibility of joins, determines data reasonableness based on business insight). Extremely comfortable with data driven business management and related tools/technology (Python, Hadoop, Tableau, etc.)
• Entrepreneurial spirit - we have a team full of passionate and skilled individuals who like tackling challenges

What we Offer 

• Medical, Dental, and Vision Healthcare Coverage
• 401(k) with Company Match
• Paid Vacation
• Competitive Salaries
• Transportation Allowance
• Employee Discount
• Employee Referral Bonus
• Fitness Center Discount