Director, Product Marketing-Small Business

| Seattle

Job Summary

Does the challenge of building a new business within a growing technology company excite you? Would you like to help a dynamic B2B SaaS leader open up a brand-new market segment in the tax compliance space?

 

Avalara is growing and hiring! We’re looking for a Director, Product Marketing to help us lead the opportunity in the small business space. You’ll work with great marketers to help us transform the voice of the customer into targeted messages for a massive market. In this role, you’re expected to be a strategist as well as a hands-on marketer. You’ll be reporting into the VP, Product Marketing and will have the opportunity to shape product strategy, go-to-market activities, competitive differentiation and messaging foundation for our products.

 

Job Duties

In this leadership role, you’ll help us with the following

  • Work very closely with product management, engineering, sales and marketing teams to launch new products into market
  • Develop messaging/positioning, sales presentations and other collateral for new and existing products
  • Define top-down market opportunity and bottoms-up bookings forecasts for new products
  • Analyze the competitive landscape and prepare field and sales organizations for addressing competitive situations
  • Work across all of Avalara’s products and geographies to provide strategic support to demand generation, corporate marketing, field teams and the sales organization.

 

Qualifications (absolute must haves walking in the door)

  • Relentless focus on direct and indirect customer interaction to understand customer needs and pain points
  • Ability to collaborate with multiple internal organizations, including sales and product management to drive company success
  • Highly adaptable and self-driven marketer who has the ability to navigate a fast-changing environment
  • Strong analytical abilities to develop insights by combining sales and marketing data with data from other sources
  • Strong communication skills, both verbal as well as written, to craft and articulate compelling stories for B2B technology products
  • Must have the ability to create tangible marketing deliverables as well as be a strategic thinker
  • 10+ years in technology marketing required, prior leadership experience in marketing B2B technologies is a must
  • Must have the ability to learn and demo Avalara’s products
  • Requires a Bachelor's degree in technology or business

 

Preferred Qualification (great to have but not absolutely necessary)

  • Prior experience in B2B sales or technical pre-sales
  • Experience in product management or development
  • Accounting or finance background
  • MBA

 

About Avalara

Avalara helps businesses of all sizes achieve compliance with transaction taxes, including sales and use, VAT, excise, communications, and other tax types. The company delivers comprehensive, automated, cloud-based solutions designed to be fast, accurate, and easy to use. The Avalara Compliance Cloud® platform helps customers manage complicated and burdensome tax compliance obligations imposed by state, local, and other taxing authorities throughout the world.

Avalara offers more than 600 pre-built connectors into leading accounting, ERP, ecommerce and other business applications, making the integration of tax and compliance solutions easy for customers. Each year, the company processes billions of indirect tax transactions for customers and users, files more than a million tax returns, and manages millions of tax exemption certificates and other compliance documents.

Headquartered in Seattle, Avalara has offices across the U.S. and overseas in the U.K., Belgium, Brazil, and India. More information at www.avalara.com

Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.

Avalara is an Equal Opportunity Employer.  All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • Node.jsFrameworks
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • Adobe Target, Adobe AnalyticsAnalytics
    • AxureDesign
    • IllustratorDesign
    • PhotoshopDesign
    • ConfluenceManagement
    • JIRAManagement
    • Adobe Experience ManagerCMS
    • SalesforceCRM
    • SendGridEmail
    • Adobe CampaignLead Gen
    • Oracle EloquaLead Gen

Location

255 S King St, Seattle, WA 98104

What are Avalara Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
More Jobs at Avalara74 open jobs
All Jobs
Finance
Data + Analytics
Dev + Engineer
HR
Marketing
Operations
Product
Project Mgmt
Sales
Content
Developer
new
Seattle
Developer
new
Seattle
Developer
new
Seattle
Developer
new
Seattle
Finance
new
Seattle
Developer
new
Seattle
Sales
new
Seattle
HR
new
Seattle
Marketing
new
Seattle
Project Mgmt
new
Seattle
Developer
new
Seattle
Data + Analytics
new
Seattle
Project Mgmt
new
Seattle
Developer
new
Seattle
Developer
new
Seattle
Marketing
new
Seattle
Developer
new
Seattle
Marketing
new
Seattle
Operations
new
Seattle
Developer
new
Seattle
Developer
new
Seattle
HR
new
Seattle
Marketing
new
Seattle
Marketing
new
Seattle
Project Mgmt
new
Seattle
Operations
new
Seattle
Developer
new
Seattle
Operations
new
Seattle
Operations
new
Seattle
Developer
new
Seattle
Developer
new
Seattle
Developer
new
Seattle
Developer
new
Seattle
Developer
new
Seattle
Developer
new
Seattle
Developer
new
Seattle
Sales
new
Seattle
Content
new
Seattle
Marketing
new
Seattle
Operations
new
Seattle
Developer
new
Seattle
Developer
new
Seattle
Sales
new
Seattle
Project Mgmt
new
Seattle
Marketing
new
Seattle
Finance
new
Seattle
Finance
new
Seattle
Developer
new
Seattle
Data + Analytics
new
Seattle
Sales
new
Seattle
Data + Analytics
new
Seattle
Developer
new
Seattle
Content
new
Seattle
Finance
new
Seattle
Developer
new
Seattle
Developer
new
Seattle
Developer
new
Seattle
Project Mgmt
new
Seattle