Director of Product Marketing

| Seattle
Are you an experienced product marketer with the ability to craft compelling stories and messages for customers? Do you have experience in partnering closely with field and channel teams to create sales tools and product demonstrations that effectively beat the competition? Do you want to drive the product marketing programs of fast growing SaaS company in the travel tech industry?
 
Yapta is the market leading provider of airfare and hotel rate price assurance, analytics, and cost savings solutions. Yapta dynamically monitors billions of airfare and hotel prices every month to find cost savings opportunities for business and consumer travelers. With over 7,500 customers globally, including 35 of the Fortune 100, and more than $150 million in recognized saving for customers, Yapta is transforming how corporate travel managers reduce travel costs. Yapta is fast growing business that was named to the Deloitte Fast500 for North America in 2017 and the Seattle Business Magazine’s Top 100 Places to Work in 2018.
 
We are looking for a Director of Product Marketing that will be responsible for leading Yapta’s product marketing activities. This role will be responsible for the development of all product marketing assets including messaging and positioning, sales tools and product demonstrations, competitive materials and playbooks, and customer case studies as well as the delivery of these materials to the field and channel through enablement programs. This role will collaborate with product management team in support of global launch programs and it will work closely with demand generation team in support of thought leadership and integrated marketing campaigns.
How you’ll succeed on the team:
  • Deeply understanding the Corporate Travel Management market including buying centers and key buyer needs.
  • Defining messaging frameworks and value propositions for all products and services
  • Creating product collateral, sales materials, product demos and competitive playbooks
  • Developing field and channel enablement content to train people on products and services
  • Launching new products and services into targeted market segments
  • Representing Yapta at internal and industry events
  • Collaborating with communications teams to support analyst and press programs
  • Collaborating with product management and development teams to provide feedback into the product planning and roadmap definition
 
Requirements: (Must have experience to be eligible for consideration.)
  • 8-12 years of prior experience in enterprise software marketing with roles in product marketing or product management
  • Prior experience marketing enterprise SaaS applications. Prior consumer marketing experience a plus but not required
  • Proven track record of successfully launching new products and services
  • Extensive experience working with field sales and channel sales teams to develop sales enablement programs
  • Prior experience developing messaging and positioning and driving that through analysts, press, field and customer audiences 
  • Strong verbal and written communications skills
  • Ability to drive success in a highly dynamic and ambiguous environment
  • Ability to collaborate across teams and manage through influence
  • Strong management presence and ability to interact with senior executives
  • Demonstrated track record of building teams and developing staff
  • Bachelor’s degree in a technical field is required, an MBA is preferred
  • Prior experience in the Travel Industry is ideal but not required
What we offer:
  • Fun, collaborative environment
  • Optional work-from-home Wednesdays
  • Competitive compensation and benefits package, including medical, dental, and vision insurance
  • 5 weeks of PTO and 10 paid holidays (total 7 weeks)
  • 401k
  • Stock options
  • Commuter benefits
  • Stocked kitchens, with coffee, soda, and snacks
  • Regular team activities, including Mariners games, ping pong tournaments, movies, etc.
This position is based in Pioneer Square in Downtown Seattle. Candidates must be eligible to work in the US.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
 
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • PythonLanguages
    • SqlLanguages
    • ConfluenceManagement
    • JIRAManagement
    • SalesforceCRM

Location

Between other innovative companies and the sports stadiums, Pioneer Square is bursting with energy and activity to cater any interest and craving.

An Insider's view of Yapta

What are some social events your company does?

On any given day in the office, you can find employees challenge each other in ping pong, darts, video games, board games, even put together puzzles. Outside the office, Yapta has dominated in ping pong and dodgeball tournaments, viewed movies, escaped puzzle rooms, gone bowling, hosted picnics, and attended baseball games. Excited for more!

Hannah

HR Generalist

What are Yapta Perks + Benefits

Yapta Benefits Overview

Yapta pays 100% of premiums for medical, dental, vision, Life and Disability. Up to 5 weeks PTO, plus 10 Company paid Holidays. Work from Home Wednesdays, Ping Pong Tournaments, Darts, occasional catered lunches, professional development opportunities, fully stocked kitchens, and more!

Culture
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Yapta administers an FSA Healthcare and FSA Dependent Care account for employees to use pre-tax money to pay for eligible healthcare expenses.
Disability Insurance
Yapta pays 100% for every full-time employee to receive Short Term and Long Term Disability insurances.
Dental Benefits
Yapta pays 100% for employee dental insurance, and 70% of dependents on the plan.
Vision Benefits
Yapta pays 100% for employee vision insurance, and 70% of dependents on the plan.
Health Insurance Benefits
Yapta pays 100% for employee medical insurance, and 70% of dependents on the plan.
Life Insurance
Yapta pays 100% for every full-time employee to receive up to $75,000 of Life Insurance.
Retirement & Stock Options Benefits
401(K)
Yapta offers a 401(k) plan to all full-time employees.
Company Equity
Yapta may offer stock options upon hire or promotion.
Child Care & Parental Leave Benefits
Remote Work Program
Yapta provides the option to Work From Home on Wednesdays.
Family Medical Leave
Yapta follows FMLA guidelines for all eligible U.S. employees.
Vacation & Time Off Benefits
Generous PTO
Eligible full-time employees (0-5 years of service) accrue 17 days. Eligible full-time employees (5+ years of service) accrue 22 days.
Paid Holidays
Yapta observes 9 Company Paid Holidays, and provides an additional Floating Holiday.
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Fitness Subsidies
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