Director of Product Marketing at Stackline (Seattle, WA)

| Seattle
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Stackline is the first full-funnel connected commerce platform for the world's most innovative brands. Business leaders, product innovators, performance marketers, and analysts trust Stackline as the single source of commerce truth. Fueled by our proprietary neural network, our market insights, revenue metrics, behavior analyses, and autonomous functionality create the actions that determine success or failure.

Founded in 2014 in Seattle, we have offices in Minneapolis, New York, Salt Lake City, and London. Since November 2020, Stackline has raised $180 million in strategic investments from Goldman Sachs Growth Equity and TA Associates.

Stackline is on a mission to fuel the future of commerce by bringing brands and customers closer together.

From defining differentiated value propositions to creating innovative Go-To-Market strategies, this highly visible leader will help influence the growth trajectory of Stackline’s Full-Funnel Connected Commerce solutions. This leader will work with cross-functional teams from sales, product, technology, and operations to drive marketing strategies across all client segments to ensure our continued leadership and exponential growth trajectory. We want someone who wants to dive deep into the needs of the customer while also understanding the ins-and-outs of all of our products. This is a new role, so we want someone who won’t hesitate jumping into the deep end. If you are up for the challenge, we’d love to have you on the team.
 

Responsibilities

  • In conjunction with product, define and execute on product strategy and roadmap that will support Stackline’s financial goals
  • Define compelling, differentiated value propositions and help drive the GTM strategy through internal and external sales channels
  • Development of strategic positioning, packaging and brand identity for B2B and B2B2C products across multiple verticals and business segments
  • Ability to build, own and execute the messaging, product naming, branding, marketing collateral, lead generation and nurturing, and marketing campaign strategy
  • Develop innovative marketing plans targeted to specific audiences that drive awareness and preference
  • Develop creative assets, and unique experiences that engage targeted sales teams, clients and partners
  • Conduct Research to understand and report on competitive threats to drive our responses and sales action planning
  • Identify customer needs, preferences, segmentation, buyer behavior and influencers to define positioning competitive solution positioning internally and externally
  • Create propositions and reference materials for all channels: Build relationships and collaborate cross-firm with other marketing teams, sales enablement, channel partnerships, and other leaders
  • Execute product thought leadership – Manage and facilitate creation, editing, design, internal and external announcements, web postings, etc.
  • Utilize enablement tools through Revenue Operations and Sales enablement to drive sales and activations
  • Evangelize Stackline solutions and coordinate with external and internal communications teams to execute strategies and campaigns for a wide range of audiences and earned media opportunities

Desired Skills

  • 5-10+ years of experience in product marketing leadership position is required for this role, preferably in SaaS, with concentration to one of more of the following industry disciplines: Ecommerce, B2B Data, Business Services, Customer Relationship Management, or Advertising Technology.
  • 3+ years relevant corporate B2B and/or B2B2C marketing experience, preferably in supporting complex solutions for enterprise-level clients
  • Experience in launching and scaling new and existing products, driving high impact marketing programs and campaigns, with metric driven KPIs. Ability to understand complex products and solutions and ways to position their value to end users
  • Relentlessly curious, customer centric and data driven, a master in translating data into practical insights
  • Strong familiarity with analytical and reporting tools (Tableau, Looker, etc.)
  • Exposure to integrated marketing and communications strategies and how they come together to provide measurable results; must be fluent in digital and social media channels
  • Preparation of strong persuasive written and verbal communications – able to write compelling stories around our offerings and influence both internal and external audiences.

Qualifications

  • Well-organized with a strong ability to prioritize and juggle projects simultaneously
  • Thrives in a matrix organization that includes cross functional team members. Ability to execute in a collaborative environment or with autonomy and discretion
  • Strong interpersonal, relationship-development skills with a team focus
  • Ability to work in a fast-paced, quickly changing environment
  • Ability to collaborate with internal team members and external agencies/partners
  • Strong Microsoft Outlook, Word and Excel skills

Benefits and Perks: It’s important each and every employee feels they are supported and can complete their life’s best work today and in the future. We are investing in each person not only with competitive compensation, but also with industry leading benefits and perks. A few ways we support our employees is by offering:

- 100% paid medical, dental, and vision for employees and qualifying dependents
- Company 401k plan plus matching
- Company paid Life Insurance
- 20 days annually of Paid Time Off (with no accrual or tenure needed)
- 9 Paid company holidays
- 100% Paid Parental leave - 20 weeks for birthing mothers and 12 weeks for all other parents
- Summer Fridays early close at 2pm
- Annual training and development stipend of $1,000 USD
- Fully stocked kitchen snacks with weekly fresh fruit


Stackline is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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Location

The confluence of Downtown, South Lake Union, and Capitol Hill - walking distance to some of the city's best restaurants, attractions, and shops.

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