Director, SEO

| Seattle
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Description

 

Successful candidates will be be highly analytical, customer focused, and collaborative.  They will thrive in fast-paced, innovative environments where data and measurement are fundamental tenants of every site change.  A proven track record of successfully delivering SEO results for large, global eCommerce sites, is strongly preferred.

In this role you will collaborate closely with Product Management, Technology, Brand, Creative, and Merchandising teams.  You must be adept at communicating SEO concepts, strategies, and results to various stakeholders at all levels of the business. You must be willing and able to roll up your sleeves and dive deep while also succinctly summarizing key insights to C-level executives.  You will provide critical interface between technical teams and business stakeholders, and advocate across the organization for our mission critical SEO business.

Responsibilities

  • Development of strategy, and prioritization of SEO recommendations & projects for US and International sites to deliver maximum business impacts
  • Collaborate with Product & Technology teams in support of SEO initiatives; drive early integration of SEO requirements into web development process
  • Auditing of US & International site content and/or user experience to find opportunities for growth in the organic search channel
  • Developing content marketing campaigns in collaboration with Brand & PR teams to improve website traffic and backlinks
  • Monitor Crawl and Site SEO health to spot out any web crawl errors or any other areas that may have a negative impact on SEO and crawlability of site
  • Evangelizing SEO best practices across the organization
  • Analyzing, tracking and reporting on organic search performance, using data to report performance, trends, & progress on key initiatives
  • Ongoing research & reporting of SEO innovations and trends, and adjustment of investment priorities as new trends dictate

 

Qualifications: 

  • Bachelor’s degree in technical, engineering, or analytical field
  • A minimum of 7 years of SEO experience for a large eCommerce site or SEO marketing agency
  • Deep foundation of leveraging core SEO concepts (keyword research, user intent, crawlability, mobile-friendly, page speed, etc.) to improve SEO channel performance
  • Strong technical SEO skills including: content optimization, XML Sitemaps, structured data, CSS, HTML, JavaScript, information architecture, & agile software development practice
  • Experience using enterprise SEO tools such as Google Search Console, Google Analytics, BrightEdge, ScreamingFrog, Botify, Etc.
  • Experience working on a large, global site (100,000+ monthly visits from natural search traffic)
  • Proficiency with SQL query languages to do data extraction, transformation, and analysis
  • Ability to interpret data and make clear, concise recommendations, across all levels of the organization
  • Ability to work with stakeholders to assess needs, implement solutions, and provide communications to both technical and non-technical audiences.

 

About Blue Nile

Blue Nile is the largest online retailer of certified diamonds, engagement rings and fine jewelry. Our standards are amongst the highest of all jewelers.  We obsess about our customers and are passionate about providing each customer with an amazing experience. We are a Pioneer Square based team that embraces a culture of collaboration, curiosity, and the Scientific Method.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • SpringFrameworks
    • OracleDatabases
    • ConfluenceManagement
    • JIRAManagement
    • SalesforceCRM

Location

We are located in Seattle’s vibrant Pioneer Square district. We are close to transportation, restaurants, coffee shops and parks.

What are Blue Nile Perks + Benefits

Culture
Volunteer in local community
Blue Nile participates in local volunteer activities such as Fred Hutch Obliteride
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Blue Nile has an employee-led Diversity, Equity and Inclusion Advisory Council
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Diversity
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Blue Nile has an employee-led Diversity, Equity and Inclusion Advisory Council
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Set aside up to $2,650/year pre-tax to pay for eligible health expenses- including many over-the-counter products.
Disability Insurance
Dental Benefits
Blue Nile pays 100% of the employee premium and a portion of the dependent premium for full time employees on our Health Plans.
Vision Benefits
The vision benefits plan covers 100% for annual eye exams with $130 for glasses and contact lenses.
Health Insurance Benefits
Blue Nile pays 100% of the employee premium and a portion of the dependent premium for full time employees on our Health Plans.
Life Insurance
Employer paid life/AD&D insurance with a $50,000 benefit for each. Supplemental life/AD&D available for employees, spouses, and children
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Acme Co. provides employees with a flexible work schedule that includes Flexible start and end times.
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
All full-time regular employees receive $100.00 per month to aid with transportation costs. Pre-tax savings are available on bus and ferry passes as well as parking expenses.
Company Outings
Happy Hours
Happy hours are hosted Once per month by our Brewnile Club!
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Blue Nile offers employees professional development opportunities like The ability to attend job related conferences and seminars.
Cross functional training encouraged
Promote from within
Paid industry certifications

Additional Perks + Benefits

Benefits are effective the first of the month following your date of hire.

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