Email Marketing and Texting Coordinator

| Seattle
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Description

 

Trupanion is a leading provider of medical insurance for cats and dogs in North America. Our mission is to help the pets we all love receive the veterinary care they need. At Trupanion, we offer a collaborative, casual, and pet-friendly environment where everyone is encouraged to be themselves.

Position Summary:

As a member of the Digital Communications Team, this position will report directly to the Digital Communications Manager and assist in the execution and optimization of Trupanion's digital marketing communication campaigns and initiatives! This role will contribute to a team of coordinators in achieving Trupanion's conversion and corporate business goals. You will focus on optimizing current email and text campaigns, developing new digital marketing communication touchpoints and assets, auditing and maintaining campaigns, and creating insightful reporting on various channels and leads. This role will have a strong focus on providing constant insight into program performances and overall business impact.

Key Responsibilities Include:

  • Focuses on continuous improvement and ongoing success of all marketing programs, including marketing automation and email marketing programs and assets
  • Ensure Trupanion improves, maintains, and optimizes a fluid digital communication journey for leads throughout their experience with Trupanion
  • Develop research-informed and data-based hypothesizes in proposals for A/B tests for digital communication assets and channels
  • Propose creative content solutions to channel owners and the content team for review and approval, to make progress toward corporate objectives including enrollment and conversion goals
  • Assist the team in documenting, and the review of key performance measurements, including opens, clicks, unsubscribes, and conversion rates
  • Collaborate and support the Digital Communications team, and influencing increased cross-team collaboration in the interest of increasing conversion rate and meeting team objectives
  • Identify issues as they arise and work with the Digital Communications Team, Manager, and other internal partners to get resolutions
  • Document changes/findings/test results for the various digital communication platforms and outlets
  • Identify and research competitive players in pet insurance digital communications strategies and present actionable plans on how to incorporate competitive findings to improve email & text conversion and enrollments

Qualifications (Please include a cover letter with your application!)

Education, Registration & Certification:

  • Bachelor's degree in Marketing or Computer Science preferred

Experience:

  • 1-2 years of relevant experience

Skills, Knowledge & Abilities:

  • Ability to manage multiple priorities and projects efficiently
  • Effective verbal and written communication skills
  • Confident self-starter who can work both independently and with a team
  • Self-motivated, furiously curious, with a can-do attitude - and inspires the same in the team
  • Highly adaptable and flexible with the ability to change direction when needed
  • Possess strong time management skills, including efficient execution of tasks and the ability to communicate challenges/barriers to effective and efficient workflows
  • Knowledge in marketing email automation and A/B testing
  • Basic Excel and HTML
  • Exceptionally reliable and dependable as a key member of the team

Benefits and Perks:

  • Bonus opportunities
  • Full medical, dental and vision benefits at no cost to the employee
  • Four weeks paid time off
  • Five-week sabbatical after five years of employment
  • Restricted Stock Units
  • Open, casual, pet-friendly and fun office environment
  • Free dog walking services for office pets during business hours
  • Free medical health insurance for your pet (1 dog or cat)
  • Paid time off to volunteer at nonprofit organizations
  • Free on-site gym

About Trupanion:

We’re all about helping pets. We promote a cohesive and nimble team environment, and we hire, develop and promote team members. We trust each other. We are transparent and honest. We care about one another and want to see our team members succeed, personally and professionally. We strive to promote from within and reduce bureaucracy to allow creative thinking. We’re focused on providing continuous training and support to all team members to encourage long-term happiness and success.

Take a look inside our office and see for yourself:

https://www.facebook.com/Trupanion/videos/10155423763702974/

Things We Value

  • Caring: We care about each other.
  • Adhocracy: An adhocracy is intentionally ‘adhoc’ instead of bureaucratic. Adhocracies value the ability to adapt quickly, flexibility and employee empowerment.
  • Trusting: We trust one another with information
  • Sincere: We do what we say and say what we mean.
  • Devoted: We love pets.
  • Original: We are innovative and fair.
  • Genuine: We are free to express our true selves.
  • Simple: Simple is better.

For more information about Trupanion, visit http://trupanion.com/about

Trupanion is an equal opportunity employer and embraces diversity. We are committed to building a team that represents a variety of backgrounds, abilities, perspectives, and skills.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • SqlLanguages
    • MongoDBDatabases

Location

Georgetown is a blend of great restaurants, dog-friendly breweries, and bustling businesses.

An Insider's view of Trupanion

What’s the vibe like in the office?

We’re laid back yet efficient; fast-paced yet compassionate; silly yet emotive. The people here are happiest when they’re driving forward with results that help save pets’ lives. At the same time, every single person knows the absolute catharsis that happens when you spend a good 15 minutes snuggling with a pet on our office floor.

Marissa

Content Manager

What does your typical day look like?

When I arrive at the beginning of my day, I am always excited to call my hospitals. I review hospital activity reports to help identify engagement, and see how I can assist staff in processing claims through our software more efficiently. This role is exciting, challenging, and is never the same day to day.

Shannon

Account Manager

What are Trupanion Perks + Benefits

Trupanion Benefits Overview

We care deeply about our team members here at Trupanion. We provide a robust benefits and rewards package to our team members designed to help them be the best possible version of themselves with additional perks like paid volunteering time, recognition for good performance and cultural committees. Trupanion is more than just a pet-friendly office, with over 400 approved office pets, we are an industry leader in pet benefits.

Culture
Volunteer in local community
Our team members can take a paid day off to volunteer at a charity of their choosing.
Partners with Nonprofits
We partner with the Northwest Center to support people of all abilities.
Friends outside of work
Eat lunch together
Intracompany committees
Trupanion has several intracompany programs included: TruPride, TruFun, and TruLOVE (Leaders of Various Ethnicities).
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
We offer our team members the chance to participate in the healthcare FSA or limited healthcare FSA, and a dependent care FSA.
Disability Insurance
Trupanion provides all team members with short term and long term disability coverage. We also pay the full cost of the WA PFML premium.
Dental Benefits
Our dental plan covers 100% of preventive expenses and 100% of orthodontia up to $1,500 (lifetime maximum).
Vision Benefits
Our vision program provides for an annual exam and glasses and/or contacts.
Health Insurance Benefits
Trupanion offers two health plans and we pay 100% of employee only coverage.
Life Insurance
All full time team members receive company paid basic life and ADD insurance.
Pet Insurance
Team members may enroll one pet (cat or dog) in a Trupanion medical insurance policy at no charge.
Onsite Gym
Team workouts
In-office yoga offered by a certified instructor twice a month.
Retirement & Stock Options Benefits
401(K)
The Trupanion 401k offers pre-tax and Roth savings opportunities.
Company Equity
All team members are granted equity at time of hire.
Performance Bonus
Trupanion offers team members an opportunity to receive quarterly performance bonuses.
Child Care & Parental Leave Benefits
Child Care Benefits
Onsite daycare offers foreign language instruction, dance and soccer lessons, and constant communication with parents via an app updated throughout the day.
Flexible Work Schedule
Trupanion offers a flexible work schedule for certain positions.
Remote Work Program
Family Medical Leave
Team members are eligible for family medical leave.
Vacation & Time Off Benefits
Generous PTO
Trupanion team members start off at 20 days of PTO per year, and receive an additional day each consecutive year of employment.
Paid Volunteer Time
Our team members can take a paid day off to volunteer at a charity of their choosing.
Sabbatical
Eligible team members get 5 weeks of paid sabbatical after 5 years of working at the company.
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
We provide a company paid ORCA card and on-site parking to all team members.
Company Outings
Trupanion hosts all sorts or events and outings throughout the year!
Game Room
Our game room includes Ping Pong.
Stocked Kitchen
Trupanion has a stocked kitchen with unlimited tea, coffee, cocoa, and a Bevi machine.
Happy Hours
Happy hours are hosted At team's discretion.
Parking
We provide on-site parking to our team members at no charge.
Pet Friendly
With 300+ dogs and cats onsite daily, Trupanion is a mutant version of pet friendly! We provide corporate dog walking services and have two playrooms available.
Recreational Clubs
We have Craft Night and a weekly running group.
Professional Development Benefits
Job Training & Conferences
Trupanion offers team members professional development opportunities like the ability to attend job related conferences and seminars.
Diversity Program
Cross functional training encouraged
Promote from within
Online course subscriptions available
Paid industry certifications
We have annual budget for paid industry certifications.

Additional Perks + Benefits

In addition to the benefits and perks outlined above, Trupanion offers: paid bereavement time for the important beings in your life (human, furry, feathered, and reptilian), a rotating schedule of food trucks, and an array of discount programs and partnerships to our team members.

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