Dropbox
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Seattle, WA
Remote

Email Marketing Manager

Sorry, this job was removed at 10:25 a.m. (PST) on Tuesday, May 31, 2022
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Role Description

We’re looking for a technical Email Marketing Manager to own email marketing and automation as part of the Lifecycle Marketing team. The Email Marketing Manager will be responsible for executing and managing Hellosign’s email campaigns to drive user acquisition, engagement, and retention. This role will maintain and further develop our existing email marketing programs with a focus on qualified customer acquisition, lifecycle trigger programs and engagement campaigns.

The ideal candidate should be results-driven with exceptional attention to detail and knowledge of email metrics and ROI analysis.

Responsibilities

  • Own CRM user profile fields structure and evolution
  • Set up triggered messages based on existing events
  • Be the subject matter expert for all email marketing efforts
  • Assist in creation, revision, and QA of marketing campaigns across multiple clients
  • Establish and manage targeting and list segmentation strategies.
  • Develop test and learn plans to optimize KPI’s 
  • Provide recommendations based on trends and insights to Marketing, Product, and Design teams
  • Ensure compliance with consumer protection laws (CAN-SPAM, CCPA, TCPA, GDPR, CASL, etc.)
  • Report on campaign performance and identification of new opportunities

Requirements

  • 2+ years of experience in lifecycle/email marketing with a B2B brand
  • Experience in user database management, subscriber attributes, and the scheduling of email campaigns
  • Strong project management and prioritization skills
  • Has a good understanding of what engagement, retention and upsell campaigns are
  • Experience with Marketo (or comparable email marketing platforms)
  • Experience with A/B testing
  • Ability to work cross-functionally and manage various stakeholders
  • Core understanding of subscription products and self-service sales preferred
  • B2B experience required; SaaS experience is a plus
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What are Dropbox Perks + Benefits

Dropbox Benefits Overview

We’re proud to offer benefits that help all Dropboxers take care of their holistic selves, so they can keep flowing at work.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Employee resource groups
Employee-led culture committees
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Restricted work hours
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Sabbatical
At Dropbox, this is called 'Recharge'
Paid holidays
Office Perks
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Recreational clubs
Relocation assistance
Fitness stipend
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

In order to be successful in our Virtual First environment we needed to make changes that would allow employees to have more control over both where and how they work. Therefore, we embrace “non-linear workdays” with defined core collaboration hours that overlap across time zones. Beyond that, we encourage employees to design their own schedules to balance collaboration with needs for individual focus. We’ve also moved from “all day syncs” to an “async by default” culture, reserving meetings for discussion, debate, and decision-making, and handling all other work in our deep focus hours.

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