About the Role: 

*This fully remote role is open to candidates in most U.S. states. Working remotely from a primary residence outside the United States is currently not permitted for this role.

Are you passionate about RealSelf and all things email? If so, our fully remote Email Marketing Manager role could be a great fit.

As the Email Marketing Manager, you are responsible for and passionate about the RealSelf email, SMS, push, and notification strategy, increasing brand loyalty and conversion. You identify growth opportunities for our existing programs and identify new ways to engage with our consumers via these channels. You lead our email team, prioritizing high-impact work and providing direction on how to execute. You are continually tracking and evaluating efforts and love seeing the changes the team makes to create business value. You take a leadership role by mentoring and growing team members and reporting on successes and learnings.

In this role you will: 

• Be the trusted resource, subject matter expert, and point of contact for consumer email, push, and notifications at RealSelf.
• Develop marketing programs that drive customer engagement, traffic, and conversion.
• Own and drive metrics improvements for email, push, SMS, and notifications campaigns and programs
• Build and deploy emails, push and browser notifications, and teach others to do the same.
• Direct our email, push, and notification strategy, including ideating new ideas with calculated impact.
• Monitor the effectiveness of campaigns and prioritize further improvements.
• Identify and create new monetization opportunities for our partner brands and doctors.
• Manage a cross-functional team (overseeing their daily activities and ensuring continuous improvement and incorporation of best class email practices), building, deploying, and optimizing emails.
• Work cross-functionally as the subject matter expert for email and lifecycle marketing capabilities, creating partnerships to drive results for all RealSelf programs.
• Utilize A/B testing to develop and run test and learn strategies across all marketing placements and vehicles.

Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

About You: 

You are data-driven and can dive deep. You don’t mind rolling up your sleeves and doing what it takes to drive results. You are a natural leader who ensures that your team is always supported and knows their value to the organization. You are passionate about how the right consumer touchpoint at the right time drives the business and provides consumer value. You pair a natural ability to see the big strategic picture with understanding the consumer and communicating with them. You can juggle multiple campaigns with complex segmentation and varying objectives.

You may be the right fit if you have: 

• 6+ years of experience in email marketing, push and direct marketing, or a related field
• 2+ years of experience leading a team in a fast-paced Agile environment.
• HTML/CSS knowledge
• Competency or expertise with Iterable, Looker, MySQL, and Google Sheets/Excel.
• Experience working with complex databases and email/lifecycle marketing programs, including personalization algorithms.
• Experience managing complex projects with matrixed dependencies.
• Strategically think and translate the strategy into tactics for implementation.
• Analytical and able to derive meaning from data through testing and optimization
• Excellent written and verbal communications skills; ability to share ideas in a clear, concise manner

Travel:

Travel is not anticipated for this role.

Work Environment:

RealSelf employees work from 26 states in the United States; while we have offices in Seattle, Washington we are a remote-first company. 

*This fully remote role is open to candidates in most U.S. states. Working remotely from a primary residence outside the United States is currently not permitted for this role.

We believe in inclusiveness, equal pay, and giving back. With COVID-19 we have become a more remote and distributed workforce that understands the value of internal connections and collaboration across all teams. 

About RealSelf:
RealSelf.com is the leading consumer destination in the $32B US medical aesthetics market. We make the experience of choosing a procedure and connecting with the right doctor easy, personal, and trusted. Since 2006 our authentic reviews, unbiased ratings, and expert answers from board-certified doctors have helped tens of millions of people explore their options, from skincare to laser skin resurfacing to highly considered cosmetic surgery. With the backing of world-class investors, we’re growing RealSelf into a global business with a broad range of services. Come join our super talented and passionate team!

Check out our realselflife Instagram account to keep up on company updates and learn more about life at RealSelf.

RealSelf values and supports Diversity, Equity, and Inclusion and is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.