Trupanion is a leading provider of medical insurance for cats and dogs in North America. Our mission is to help the pets we all love receive the veterinary care they need. At Trupanion, we offer a collaborative, casual, and pet-friendly environment where everyone is encouraged to be themselves.
Email Marketing Manager
The Customer Marketing team is dedicated to creating effortless member experiences that help educate and support our members. As the Manager of the Email Marketing team, you'll report to the Director of Digital Operations for Customer Marketing. You'll be responsible for implementing email communications that engage, educate, and retain half a million pet owners, as well as building and scaling a team of email specialists for strategy and execution.
We are looking for a dedicated marketer who has a bias for action and the drive to get stuff done, as well as an approach that delivers both creativity and data-based decision making.
Key Responsibilities Include:
As a member of our team, you'll have the opportunity to make an immediate impact on the rapid growth of our company. You will be responsible for building email campaigns, from audience segmentation to content design and layout through deploying large-volume campaigns according to best practices. You will work with marketing partners to test, optimize, and continuously improve both the process and results of our email marketing for members. You will be part of a team of marketers that delivers an exceptional experience for our members and strong results for our business, in a high-performing environment.
Your responsibilities include:

• Partner with Customer Marketing and IT stakeholders to launch and continuously improve best-in-class triggered and transactional email & SMS campaigns to our growing member base.
• Translate business goals into accurate campaign requirements and plans, including coding emails, building segmentation & targeting logic, setting up automations, identifying dynamic content requirements, and driving continuous improvements within the Adobe Marketo platform.
• Identify and solve for program & team needs to continue scaling email & text marketing across a growing product and brand family.
• Be the team lead, responsible for hiring, coaching, and developing team members as well as the overall business results & effectiveness of team deliverables.
• Provide clear, consistent, and frequent communication with stakeholders to define and iterate on strategy, tactics, goals, and performance of campaigns, as well as campaign insights and program recommendations.
• Develop & implement strategies for using A/B testing to maximize engagement and improve email effectiveness through measurable KPIs.
• Develop and execute robust, efficient QA and release plans to support accurate delivery of email & texts that are deeply rooted in dynamic content and personalization.

Qualifications (Please include a cover letter with your application!)
Education, Registration & Certification:
Degree in Marketing, Communications, English or related field
Experience:

• 5-6 years in email & SMS production and deployment using enterprise-level platforms such as Marketo (preferred), Salesforce Marketing Cloud, or ExactTarget.
• Excellent responsive email coding knowledge (HTML, CSS, AMPscript).
• Ability to work independently and run multiple projects under tight timelines.
• Familiarity with project management software such as Workfront, Wrike, or JIRA.
• Experience working on multivariate or multiregional campaigns.
• 2-3 years of people management preferred.
• SQL knowledge preferred.
• Mobile marketing experience is a plus.

Skills, Knowledge & Abilities:
Successful team members:

• Use data to make decisions and drive performance
• Leverage experience to drive innovation
• Thrive in a fast-paced environment and adapt quickly to change
• Lean into a strong attention to detail
• Seamlessly lead several projects at once

Benefits and Perks:

• Bonus opportunities
• Full medical, dental, and vision benefits at no cost to the employee
• Four weeks paid time off and 9 paid float holidays (you can decide which days are most important to you!)
• Five-week sabbatical after five years of employment
• Restricted Stock Units
• Open, casual, pet-friendly, and fun office environment
• Free medical health insurance for your pet (1 dog or cat)
• Paid time off to volunteer at nonprofit organizations
• Seattle Office Amenities: Free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards.

About Trupanion:
We're all about helping pets. We promote a cohesive and nimble team environment, and we hire, develop and promote team members. We trust each other. We are transparent and honest. We care about one another and want to see our team members succeed, personally and professionally. We strive to promote from within and reduce bureaucracy to allow creative thinking. We're focused on providing continuous training and support to all team members to encourage long-term happiness and success.
Take a look inside our office and see for yourself:
https://www.facebook.com/Trupanion/videos/10155423763702974/
Trupanion Team DNA:
At Trupanion, we achieve great things together when we are:

• Caring: We are kind to each other and assume positive intent.
• Collaborative: We work together to achieve company goals (we not me).
• Courageous: We are determined, take risks, and make bold moves.
• Curious: We seek new information to continually better ourselves and our work.
• Honest: We believe candid communication leads to successful teamwork.
• Inclusive: We welcome and value all people and perspectives.
• Nimble: We readily adapt and evolve in pursuit of progress and innovation.

For more information about Trupanion, visit http://trupanion.com/about
Trupanion is an equal opportunity employer and embraces diversity. We are committed to building a team that represents a variety of backgrounds, abilities, perspectives, and skills.
We will ensure that individuals are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request accommodations.