Employment Brand Manager
Our mission is to protect life.
We’re out to make the world a safer place by solving big problems and taking on the public safety challenges of our time. From our company's inception building the TASER device to a full suite of hardware and software solutions, we are focused on providing police agencies with state-of-the-art devices and services they need to successfully serve and protect us. In the next few years, we're going to eliminate the burden of paperwork in policing, so officers can increase the time they spend building relationships and serving in their communities. We’ll put video at the heart of police records so our justice system can get to the truth faster. And we won't stop innovating until the bullet is rendered obsolete.
It’s a big mission, but it’s one we’ll pursue relentlessly every single day.
Your Impact:
You will fill a critical role on the Marketing and Communications team, serving as a true content specialist & strategic owner, tasked with building an impactful and engaging Employee Value Proposition (EVP). Along with employer brand projects and EVP strategic activation, you will be responsible for employer brand awards, targeted creative campaigns, blog content, social media campaigns, and other engagement tactics aimed at increasing our EVP and hiring brand. You will be responsible for developing a unique, relevant and compelling EVP in order to attract, engage and retain the best talent. The ideal candidate is a self-starter with a strong aptitude for information gathering and a demonstrated ability to navigate complex stakeholder and vendor relationships in order to take multiple projects over the finish line.
Responsibilities:
- Develop and deliver strategic plans, roadmaps, and KPI’s to drive employee brand value proposition
- Partner with the People Operations and Talent Acquisition leadership to clearly define Axon’s EVP and position the organization as a top employer to attract, retain and engage key talent
- Act as a strategic storyteller by engaging with global employees and teams to develop authentic stories that understand and strengthen Axon’s differentiators across technology, human capital, inclusion and more
- Own engaging and consistent communications and content that highlight Axon’s mission, its core values, its culture and employees
- Analyze employee analytics to develop strategies for our employee engagement and effectiveness with strategic action plans to address gaps
- Develop strategies for promoting digital assets across various media channels
- Build and execute paid and organic campaigns that that target audiences in multiple countries and locations and ultimately drive candidate pipeline for key talent segments
- Develop SOPs for employment brand and maintain scorecard and progress reports throughout the year
- Report insights and trends that impact brand positioning performance: industry, market, competitor and customer
Qualifications:
- Bachelor’s degree in Marketing, Communications or related field
- Four or more years of experience in digital marketing with expertise in social media planning, content development, advertising, measurement and rapid response required
- Four or more years of experience leading employer branding, ideally within a fast-growing tech business
- Exceptional storyteller with outstanding writing skills (both technical and emotional), as well as prior experience developing content marketing is required
- Established relationships with potential employer branding partners, eg. platforms or branding organizations
- Ability to gather and leverage metrics to demonstrate success in building /strengthening a company’s employer branding proposition
- Experience in using data to tell compelling stories and secure buy-in from stakeholders
- Strong interpersonal skills, the ability to work effectively with a wide range of internal clients and partners of varying levels of seniority
- Resourceful with an ability to think creatively and cost effectively
- Excellent research skills - always on top of industry changes and trends
- Passionate, proactive, solution orientated, creative and able to think and learn quickly
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.