You: Our high-growth company is seeking an energetic, innovative Field Marketing Manager with exceptional relationship-building skills to drive demand and accelerate existing opportunities in large enterprise accounts. In this role, you will partner with marketing teams, partners and field sales to develop and execute multi-touch, multi-dimensional programs that drive demand. You’ll leverage cutting-edge marketing technologies and techniques to deliver hyper-targeted ABM campaigns. You’ll get a first-hand look at how a fast-growing company builds a world-class brand and delivers world-class marketing programs.

Us: We are an ambitious and high-energy marketing organization building global awareness and demand for Apptio SaaS applications. We are passionate about what we do and are driven by a common mission to support and elevate the role of CIOs within their organizations. We believe deeply in Apptio’s potential to lead our market and disrupt the IT industry on a daily basis. We are team players with an entrepreneurial spirit and an eye on results. We are growing fast and need committed, driven professionals to help us meet our goals while building their careers.

What we want you to do:

Responsibilities:

• Accomplish sales territory pipeline generation goals for large enterprise accounts
• Create and deliver integrated marketing programs for target region, including digital marketing, Apptio events, 3rd party event sponsorships, direct mail, teleprospecting, etc.
• Create and execute integrated ABM content via digital marketing, email, prospecting, direct mail, events and more
• Collaborate with sales to ensure optimization of pipeline coverage, acceleration and alignment across territories. Support territory planning and sales alignment within region
• Represent field marketing performance and plans in all pipeline and regional sales meetings
• Partner with sales development team on targeting and lead follow up prioritization and progression
• Educate and enable sales team on new and planned marketing activities
• Measure and analyze field marketing performance against target plan
• Manage and balance regional field marketing budget and spend
• Work with marketing operations to analyze sales and marketing performance data, build dashboards, and track key metrics
• Improve waterfall metrics, including reach, conversion, velocity, value and return
• Develop and implement highly relevant messaging for single accounts and account clusters

Basic Qualifications:

• 3-5+ years of experience in field marketing or equivalent role in B2B enterprise marketing
• Highly knowledgeable about demand generation and marketing best practices
• Results–oriented with a passion for performance measurement and analytics
• Extensive content creation experience across a variety of mediums, from developing messaging platforms to creating persuasive copy for email, direct mail, digital ads, SDR scripts and marketing assets
• Experience developing regional plans to support account-based marketing
• Proven success in executing programs and events that drive demand, deal acceleration and return
• Demonstrated ability to build highly effective working relationships with sales and marketing

Preferred Qualifications:

Knowledge

• Bachelor's Degree with a Marketing or Business focus preferred
• Clearly articulate a market-specific value proposition and tailor it to fit a variety of program requirements
• Strong understanding of content creation to target audiences with a tailored messaging
• Experience in segmentation analysis, budgeting and building business cases
• Understanding of B2B sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration
• Excellent grasp of marketing performance metrics management to ensure optimal program performance and ROI
• How to market to a range of B2B buyers using a wide variety of offers (white papers, case studies, webcasts, digital marketing) and delivery mechanisms (email, call downs, direct mail)

Skills

• Experience with Salesforce, Marketo, 6Sense and/or other predictive analytics tools preferred
• Integrated marketing content creation and implementation experience
• Effective communication skills, including the ability to:
• Convey information to a wide variety of internal and external audiences;
• Write and deliver marketing-quality emails, presentations and collateral;
• Translate complex, technical information into value-oriented, persuasive copy

Behaviors

• Results–oriented with a passion for performance measurement and analytics
• Flexibility and “can-do” attitude
• Communication and influence – must be an energetic and passionate with ability to lead cross-functional teams to achieve regional marketing goals
• Ability to manage through multiple projects simultaneously with tight deadlines
• Self-starter
• Ability to evaluate and navigate complex problems with multiple, evolving variables

 **Apptio benefits include Company-Paid employee health, dental, vision, life, and disability insurance, and generous contributions to a health savings account. We also offer participation in a flexible spending account, 401k, and other voluntary programs.

The Company