Growth Marketing Manager

| Seattle
Convoy, one of the fastest growing startups in the U.S., is transforming the $800 billion trucking industry. Convoy offers the world’s largest companies the best option for moving their freight through its network of thousands of technology-connected trucking companies. Shippers get instant quotes, real-time GPS tracking on all shipments, and actionable business analytics to improve their supply chain. Trucking companies get access to free tools and resources that allow them to find loads they want, drive fuller trucks, and get paid quickly. Convoy is growing quickly and hiring in every area. Come join a company that is literally moving the world forward!
Founded in 2015, Convoy is backed by this century’s leading disruptors, including the founders and CEOs of Amazon, Salesforce, eBay, Linkedin, Expedia, Dropbox, KKR, Starbucks, Google, and others.
About You:
Growth Marketing Manager / Lifecycle Marketing Manager
You are an experienced digital marketer who is ready to apply their skills to a new challenge. You will be a crucial member of our Carrier Growth Marketing Team, acting as the channel owner and subject matter expert for SMS push and in-app messaging through our carrier mobile app.
You will work on all parts of the carrier lifecycle, from activation to customer engagement and churned customer re-engagement. You use data and performance metrics to inform new initiatives and improve existing campaigns. You’re not afraid to roll up your sleeves to get things done in a fast-paced, ever-changing environment.

You will help drive:

  • End-to-end management of all mobile marketing campaigns (push notifications, in-app messages, and SMS) for carrier engagement using Iterable (our marketing automation platform)
  • Create and develop our carrier SMS strategy
  • Manage and prioritize our backlog of mobile messaging experiments to prioritize and automate campaigns that drive the most impact
  • Work with product and engineering teams to develop, test, and troubleshoot additional capabilities to expand our potential use cases on these channels
  • Report on campaign performance using Iterable data and SQL
  • Create written documentation to communicate experiments and their results with the rest of the team and company, including lessons, action items and recommended optimizations
  • Perform A/B tests to optimize communications and automate positive results (increase app use, increase shipments taken)
  • Work with product marketing, design, and program teams to plan and execute in-app and push notification messages to engage carriers and support initiatives from external stakeholders
  • Take on ownership of new programs that will arise in the future (we’re a startup and our strategy is growing quickly!)

Required Skills and Experience

  • Bachelor’s degree
  • At least 3 years of experience in a digital marketing or agency role
  • Experience planning, building and optimizing mobile marketing campaigns that drive results (push notifications, SMS, mobile web)
  • Experience using data to report on performance (SQL experience preferred) and optimize effectiveness
  • Startup, tech, or freight brokerage experience a plus
  • Working knowledge of SQL is a plus
  • Embodiment of Convoy’s company values
  • Self-motivated; willing to be proactive and take initiative on open-ended projects with little oversight
  • Extremely attentive to detail
  • Collaborative approach and positive attitude
  • We’re a tight-knit team!

Convoy is an equal-opportunity employer and we welcome applicants from all backgrounds. If you’re a passionate team player who wants to have an outsized impact on a diverse and dynamic team, we’d love to hear from you!
Please note that Convoy does not currently offer sponsorship for this role.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • TypeScript Languages
    • GraphQLLanguages
    • ReactLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • DockerFrameworks
    • Amazon SageMakerFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • SnowflakeDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • FigmaDesign
    • AdobeXDDesign
    • ZeplinDesign
    • TrelloManagement
    • NotionManagement
    • WordpressCMS
    • SalesforceCRM
    • MandrillEmail
    • IterableEmail
    • MarketoLead Gen
    • OutreachLead Gen

Location

4th Avenue, Seattle, WA 98101

An Insider's view of Convoy

What's the biggest problem your team is solving?

Matching the right truck to the right load is one of the most expensive and manual steps in a traditional brokerage. Many people thought it couldn't be solved in an automated way because of the complexity. It took us 3 years and in Jan 2019 we announced that we had reached 100% automated matching.

Ziad

Chief Product Officer

How has your career grown since starting at the company?

My role has shifted from being just a product owner to taking on a more active role in leadership activities at the company. I contribute to hiring across the company, speak at various panels and events, help sustain our core culture through hyper growth, and act as a founding member of Women Discussion Groups at Convoy.

Himani

Senior Manager, Product

What projects are you most excited about?

Completely reimagining an industry core to our economy and making it as efficient as possible. Building the framework and models that allow Convoy to reduce inefficiencies at every stage of the shipping process, and in turn reduce empty miles, truck traffic, and the environmental impact of shipping, is both rewarding and intellectually stimulating.

Max

Senior Director, Data Science

What are Convoy Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Team owned deliverables
Team based strategic planning
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Professional Development Benefits
Lunch and learns
Acme Co. hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
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