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Head of Brand Marketing

| Seattle
This leader will develop the vision for our Brand Marketing team to ensure our brand comes to life in the hearts and minds of customers and carriers, shaping the experience and cultivating awareness and preference for Convoy. They will be responsible for developing, briefing, and managing all brand-oriented projects and for aligning brand-level messaging across all functions.
Strong candidates will operate with a relentless hunger for measurement and optimization, constantly in pursuit of ways to modernize and reimagine our creative and campaigns. A deep understanding of consumer research, and alignment on the core business problem to solve, is critical to guide your work. Additionally, you will collaborate closely with consumer insights and product marketing partners on go-to-market on campaign development inclusive of consumer research, positioning, message testing and more.

Responsibilities:

  • Communicate effectively with a heavy focus on results
  • Be a critical part of shaping and implementing new, holistic brand strategy
  • Manage campaigns, programs, messaging, and solutions to drive industry focus and deliver against key brand KPIs
  • Partner with the senior marketing leadership, as well as cross-team peers, to build full year brand plans, marketing calendars and go-to-market roadmaps
  • Develop market insights to shape & apply the output of primary research
  • Ensure brand consistency across collateral and channels

Ideal Experience:

  • 10+ yrs of Marketing experience.
  • A successful track-record of developing marketing strategies and delivering on performance targets
  • A sought after collaborator and team player, who thrives in a dynamic, fast-paced, and highly-fluid environment
  • An inventive problem solver with a high level of accountability and ownership
  • Strong project management skills including planning and prioritizing, driving alignment, and managing deadlines.
  • You are a talented storyteller, and with a proven track record for creating compelling brand architecture (purpose, promise, pillars, voice) fosters and reinforces customers’ deep emotional connection to the brand.
  • Your creative thinking starts with the customer and works backwards.
  • You are able to extract informative data from market research and consumer insights to guide positioning and messaging recommendations.

Convoy is an equal-opportunity employer and we welcome applicants from all backgrounds. If you’re a passionate team player who wants to have an outsized impact on a diverse and dynamic team, we’d love to hear from you!

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • TypeScript Languages
    • GraphQLLanguages
    • ReactLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • DockerFrameworks
    • Amazon SageMakerFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • SnowflakeDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • FigmaDesign
    • AdobeXDDesign
    • ZeplinDesign
    • TrelloManagement
    • NotionManagement
    • WordpressCMS
    • SalesforceCRM
    • MandrillEmail
    • IterableEmail
    • MarketoLead Gen
    • OutreachLead Gen

Location

4th Avenue, Seattle, WA 98101

An Insider's view of Convoy

What's the biggest problem your team is solving?

Matching the right truck to the right load is one of the most expensive and manual steps in a traditional brokerage. Many people thought it couldn't be solved in an automated way because of the complexity. It took us 3 years and in Jan 2019 we announced that we had reached 100% automated matching.

Ziad

Chief Product Officer

How has your career grown since starting at the company?

My role has shifted from being just a product owner to taking on a more active role in leadership activities at the company. I contribute to hiring across the company, speak at various panels and events, help sustain our core culture through hyper growth, and act as a founding member of Women Discussion Groups at Convoy.

Himani

Senior Manager, Product

What projects are you most excited about?

Completely reimagining an industry core to our economy and making it as efficient as possible. Building the framework and models that allow Convoy to reduce inefficiencies at every stage of the shipping process, and in turn reduce empty miles, truck traffic, and the environmental impact of shipping, is both rewarding and intellectually stimulating.

Max

Senior Director, Data Science

What are Convoy Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Team owned deliverables
Team based strategic planning
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Professional Development Benefits
Lunch and learns
Acme Co. hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
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