Description

Blue Nile is the largest online retailer of certified diamonds, engagement rings and fine jewelry. Our standards are amongst the highest of all jewelers. We provide a superior customer experience, extraordinary value and industry leading product quality and style. We obsess about our customers and are passionate about providing each customer with an amazing experience.

We embrace a culture of adaptability. Our team is nimble, innovative and resourceful and makes an impact on both the business and each individual customer’s personal experience. We value hard-work, flexibility and curiosity and collaborate to creatively solve problems, constantly improve and implement meaningful changes. Our team celebrates achievements and is inspired by success.

Blue Nile operates in over 40 countries. We are looking to develop our international strategy, uncover opportunities, execute flawlessly and turn the international business into a growth engine for Blue Nile. Blue Nile is looking for an International Digital Marketing Specialist – focused on Paid Search and Social, to drive International brand awareness, qualified traffic, revenue and new customers. This position requires a strong online marketing background, data driven and analytical thinking, excellent communication and cross-team collaboration skills.

 Responsibilities:

• Drive growth in the International business (non-US, non-China) by optimizing and innovating our paid search and social campaigns
• Partner with the digital marketing team to execute paid media programs with the right level of local customizations and optimization for the individual markets
• Monitor and analyze international paid search and social campaigns and make regular, proactive changes to improve performance
• Implement bid strategies, effectively manage budgets, test ad copy and landing pages
• Refine, organize and optimize existing Blue Nile campaigns
• Own metrics and reporting, including the use of statistical approaches to analyze, track and communicate results
• Work with marketing vendors and agencies as needed to develop, expand and grow search and social platforms
• Engage and collaborate with Marketing and Merchandising teams to plan promotional campaigns
• Seek and support new advertising opportunities to help build awareness
• Identify and implement frequent tests to find optimal ways to balance portfolio and International digital ad mix to improve profitability as well as to find innovative ways to grow programs

Qualifications:

• Bachelor’s degree in Marketing or related field, preferred
• 4+ years’ experience in paid search and social
• Experience with retail commerce and international markets, strongly preferred
• Ability to prioritize in a fast-paced and dynamic work environment
• Highly organized, detail-orientation, required
• Proficient in MS Office – specifically Microsoft Excel (filters, pivot tables), PowerPoint
• Strong interpersonal and communication skills are key
• Data-driven digital marketer, strong analytical skills with ability to drive meaningful actions from large data sets
• Data sleuth - SQL experience strongly preferred (e.g., data source identification, feasibility of joins, determines data reasonableness based on business insight)
• Experience with vendor / agency management, preferred
• Positive, resilient attitude

What we offer:

• Medical, Dental, and Vision Healthcare Coverage
• 401(k) with Company Match
• Paid Vacation
• Competitive Salaries
• Transportation Allowance
• Employee Discount
• Employee Referral Bonus
• Fitness Center Discount