Growth Lifecycle Manager - Location Flexible
Role description
Dropbox has over 500 million users worldwide, and the Lifecycle Marketing team builds email and notification programs to guide, educate, and up-sell these users at scale. We’re looking for a Growth Lifecycle Manger to build programs for our Business users to help them understand and ultimately continue using their paid plans. You’ll work with analytics and product teams to understand key moments in the user experience and build campaigns to address these obstacles and reduce user churn. As the expert in this stage of the user lifecycle, you’ll also be responsible for optimizing existing programs that are significant drivers of revenue for Dropbox.
Responsibilities:
- Develop lifecycle marketing strategies for our paying users at key conversion and retention touch points
- Build and execute campaigns across email, in-product messaging, and mobile
- Work with growth and marketing analytics teams to measure our initiatives and maintain performance of multi-million dollar revenue programs
- Partner with user research, messaging, and growth product teams to ensure the creation of thoughtful user experiences across campaigns and in-product
Requirements
- 3+ years cross-channel CRM marketing (email, mobile, in-product) for large user or customer bases
- Experience using CRM platforms like Iterable or Salesforce Marketing Cloud to build scaled, evergreen lifecycle programs
- Analytical thinker with experience in tools like Google Analytics and/or SQL databases
- A/B testing or growth marketing savvy