Lifecycle Marketing Manager
Where we work
Ontra’s hybrid workplace allows for employees to choose their own adventure: remote, in-office, or a blend of both!
Available remote locations: United States (CA, CO, CT, FL, GA, IL, MA, MN, NC, NJ, NV, NY, OR, PA, TN, TX, UT, VA, WA), Hong Kong, Singapore, United Kingdom.
Current offices: London, Los Angeles, New York City, San Francisco.
Please note that we currently hire exclusively in the remote and office locations listed above and select jobs may have more specific location requirements.
About the opportunity
Ontra is seeking a Lifecycle Marketing Manager reporting to our Senior Manager, Digital Marketing.
This role is an incredible opportunity to join a rapidly growing company and contribute to a world-class marketing strategy.The Lifecycle Marketing Manager will build and manage our lead nurturing and re-engagement programs across digital ads, email, direct mail, chatbots, etc. and deliver content that delights our prospects and customers to drive conversion and revenue. In this role, the individual will have the opportunity to build the overall nurture strategy from scratch.
If you are passionate about playing a strategic role in owning the development of the customer journey, defining landmarks along the way, and executing programs that drive deeper engagement, we’d love to get to know you!
What you’ll do
- Nurture Program Management: Build and manage sophisticated nurture programs for leads and customers in various segments and stages of our funnel.
- Teamwork: Collaborate on content strategy and drive the content creation process, working cross-functionally with our copywriters and design team to move projects forward.
- Reporting: Regularly report on key lifecycle marketing KPIs and campaign performance, making recommendations on how to take the program to the next level.
- Process Improvement and Creation: Establish a rigorous AB testing agenda to test messaging, subject lines, CTAs, content, email cadence and timing to constantly improve performance.
- Partnership: Partner with a number of cross functional teams to uncover customer insights that drive better decision making and put our customers first.
- Email Marketing: Lead and be the email marketing expert for nurtures, but also be able to batch emails for campaigns from the Marketing team.
What you’ll bring
- Preferred experience: 2-5 years experience in lifecycle email marketing, with a minimum of 5 years total work experience
- Technical Skills: Advanced skills in marketing automation software, preferably Marketo or Eloqua; continuous appetite for learning new technologies and applying them in creative ways
- Written communication: A knack for writing or collaborating on great copy. Subject lines are your jam.
- Innovative: Proactive and creative; interested in building systems not yet in place and continuously improving the way we do things.
- Analytical: Strong analytical ability with a test and learn mentality. Intense curiosity about data and the insights it holds about our customers.
Colorado applicants only: The estimated annual cash salary for this role is $98,000. The total compensation package also includes benefits (as further detailed below) as well as unit-based compensation if applicable. Compensation for other locations may vary.*
About Ontra
Ontra, the global leader in Contract Automation and Intelligence, combines AI-enabled software with a global network of highly-trained lawyers to offer a comprehensive solution for recurring legal workflows. By streamlining repetitive legal processes and transforming contracts into structured data, Ontra lowers costs, improves quality, and reduces turnaround times. Ontra is headquartered in San Francisco, with global operations across North America, Europe, and Asia. Learn more at www.ontra.ai.
Our benefits
- Competitive salary
- Opportunity to participate in one of Ontra’s unit-based compensation programs
- Medical, dental, and vision insurance base plans at no additional cost
- Employer-sponsored retirement plans
- Hybrid/remote work flexibility & WFH budget (equivalent of $1K USD)
- Annual professional development stipend (equivalent of $2K USD)
- 4 months of parental leave (52 weeks for UK employees)
- Unlimited vacation
- Twice-weekly lunch perk
- And much more!
Inclusivity
Ontra is committed to the full inclusion of all qualified individuals. As part of this commitment, Ontra will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected].
*Note on Pay Transparency: Ontra provides an estimate of the compensation for roles that may be hired in Colorado as required by state regulations. Compensation for locations other than Colorado may vary based on (a) location, as Ontra factors in specific location when benchmarking compensation for most roles; (b) individual candidate qualifications; and (c) individual candidate experience. Additionally, Ontra leverages current market data to determine compensation, so posted compensation figures are subject to change as new market data becomes available.
Note on Employment Verification: All employees hired will be required to verify identity and eligibility to work in their particular location.
Note to External Agencies: We are not accepting any blind submissions or resumes/CVs from recruitment agencies. Any candidates sent to Ontra will NOT be accepted or considered as a submission without a signed agreement in place.
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