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Manager, Content Strategy

| Seattle

Description:

New Engen is looking for a Creative Marketing Manager to lead strategy and execution for brand-building and lead-generating initiatives. Key initiatives include content strategy, digital media production, building processes for creative collaboration across the business, defining and upholding copywriting and brand expression standards, among others. The ideal candidate can own and drive multiple projects at once and work successfully with multiple teams and individuals across New Engen. The ideal candidate can successfully manage and coach others to drive output and increase overall team competence. A successful person in this role is intrigued by the challenge of helping marketing teams adopt a modern marketing mindset, excited to join a team driving towards that purpose, and motivated to help continuously refine this concept.


Key Responsibilities:

  • Champions an internal understanding of digital media, digital trends, and digital content formats to inform New Engen’s brand positioning, external customer messaging, and content production 
  • Develops and refines New Engen’s content strategy
  • Leads team to ensure strong storytelling components exist in all content
  • Leads development of New Engen brand expression guidelines and copywriting standards, in partnership with New Engen’s Creative Studio
  • Builds collaborative processes for partnering with Creative Studio
  • Leads cross-functional team in producing thought leadership content in a variety of formats
  • Champions creativity and innovation in content creation, distribution, and testing approaches
  • Measures content effectiveness across channels, uses data to recommend changes and testing to messaging, product, sales collateral, and more
  • Develops team members and elevates team capabilities
  • Other projects that support communicating New Engen’s unique brand and capabilities and lead generation


Experience, skills, mindset:

  • Bachelor’s degree, Masters of Communication in Digital Media or similar degree a plus
  • 5-10 years marketing experience, for a strong B2C or B2B brand, technology or SaaS a plus
  • Experience in developing content strategy, content development across multiple formats for multiple audiences
  • Experience creating and upholding brand guidelines
  • Experience with managing cross-functional teams, and strong background collaborating with creative teams
  • Strong and diverse copywriting skills
  • Familiarity with paid and earned media and website testing
  • Ability to effectively influence at multiple levels of the organization
  • Models leadership internally and can act as a trusted New Engen spokesperson externally
  • Creative and conceptual thinker matched with an executional ability to deliver output quickly and consistently
  • Experience managing at least 1-2 individual contributors and a function
  • Embraces data and measurement to inform action



Read Full Job Description

Location

Our company is located just north of downtown in Belltown. Lot's of coffee shops and food in walking distance.

An Insider's view of New Engen

What are some social events your company does?

We have done a lot of fun events together as group! We've gone wine tasting, been to Mariners game, and even went go kart racing!

Michelle

Recruiting Program Specialist

What are New Engen Perks + Benefits

New Engen Benefits Overview

New Engen offers progressive benefits for a young, growing company: flexible PTO so employees can take time when they need; flu shots to ward off cold and flu season; free beverages and healthy snacks; and more. The company encourages staying connected, and conducts cross-organizational events so employees can learn, leverage differences, share updates, accomplishments, ideas, and listen to each other to strengthen the culture.

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Team workouts
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Relocation Assistance
Professional Development Benefits
Lunch and learns
Promote from within

Additional Perks + Benefits

We promote an authentic, inclusive, no ego environment. Our weekly all company meetings are led by our CEO who shares regular updates, recognizes people, tells stories, solicits feedback and provides transparency will all employees. You can often see employees gathered, sitting on the floor, sharing, playing a game, hanging out with the office dogs, listening to music or sharing a beer with one another. Instead of closed behind office doors, most of our senior leadership team sit with their teams. On Slack, you can find our team collaborating, solving problems, joking, sharing funny pictures and videos about the work and all sorts of other topics. We are constantly reinventing ourselves - one of our core values - which we demonstrate by hiring adaptable and agile people who can learn, flex and change with our changing business.

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