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Manager, Conversion Optimization (CRO)

| Seattle

At Remitly, we help immigrant communities around the world send over $6 billion a year to their loved ones. Sending money is faster, easier, and costs less with our all-digital money transfer platform. Our vision is to transform the lives of immigrants and their families by providing the most trusted financial service products on the planet. At Remitly, your work has a direct and positive impact on people around the globe. Your work matters, every day.

As the Manager, Conversion Optimization, you will be responsible for the global landing page strategy on both web properties and app; merchandising and marketing those pages always with the goal to move customers into the conversion funnel. You will work with the product team to develop, scope and implement initiatives to drive conversion rate optimization. You will use data and a keen sense of UX/UI to drive ideation, decision-making and web journeys using segmentation, audience selection, and targeting rules. You have a deep understanding of A/B testing tools, Google Analytics, and how to turn prospects into revenue. You’re obsessed with our customers and work relentlessly to optimize their experience on our site.

Responsibilities

  • Partner with the Product team to drive conversion improvement on Remitly’s website and app through rigorous testing and planning
  • Drive the product merchandising strategy of our home page, landing pages, and app
  • Create well-informed hypotheses and develop prioritized, organized testing plans which balance optimization of our existing largest markets and growing emerging businesses. Constantly test, measure, learn.
  • Build scalable, streamlined solutions that will allow Remitly to efficiently expand into and localize for new markets.
  • Collaborate with marketers, UI/UX, designers and developers to implement initiatives
  • Analyze performance data and metrics and make decisions regarding test direction based on the analysis
  • Identify growth initiatives that will drive engagement and lead generation in new and innovative ways on our web properties
  • Manage and optimize landing pages, promo messaging, website calls-to-action (CTAs), and lead-generating forms
  • Build strong partnerships with content marketing, product development, SEO and design leads to deliver results
  • Own reporting on programs and be able to share key implications to non-technical stakeholders
  • Be the resident expert in our in-house CMS, work closely with the product teams to further improve this tool, and relentlessly document and share best practices with marketing and product teams
  • Have a thorough understanding of the customer journey from different channels and help channel owners optimize conversion and reduce friction as customers move through the funnel

Qualifications

  • 5+ years of experience in Marketing and site optimization
  • Mobile-first mentality
  • A sound understanding of the methodology and mathematics behind effective testing
  • Proven proficiency in web analytics, specifically Google Analytics
  • Experience implementing and managing A/B and multivariate tests
  • Experience with customer segmentation and targeting
  • Strong analytical and creative problem-solving skills
  • Growth mindset that is excited to test new web concepts to engage prospects
  • Deep analytical mindset that is obsessed with tracking and improving KPIs
  • Some experience with UX design, wireframing, and usability principles
  • Experience with development, ability to implement code tests a plus
  • Experience in a highly cross-functional environment a plus

Remitly is an independent digital remittance company that transfers over $6 billion in annualized volume through its proprietary global money transfer network across Africa, Asia, Central, and South America. Its reliable and easy-to-use mobile app makes the process of sending money faster, easier, more transparent and less costly by eliminating the forms, codes, agents, extra time and fees typical of the traditional, century-old money transfer process. Remitly is backed by industry-leading investors, World Bank's International Finance Corporation (IFC), Naspers' PayU, Silicon Valley Bank, Stripes Group, DFJ, DN Capital, QED Investors, Trilogy Equity Partners, Bezos Expeditions, Founders' Co-Op, and TomorrowVentures. The company is headquartered in Seattle, with additional offices in London, the Philippines, and Nicaragua. For more information, visit remitly.com.

Remitly is an Equal Opportunity Employer. Individuals seeking employment at Remitly are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

Remitly is an eVerify Employer.

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Technology we use

  • Engineering
  • Product
    • GolangLanguages
    • JavaLanguages
    • KotlinLanguages
    • ReactLibraries
    • JIRAManagement

Location

Remitly is in the heart of downtown Seattle. Situated near tons of bars and restaurants, with easy access to public transport, it's an ideal location.

What are Remitly Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Remitly's executive leadership is as diverse as our staff, and our Director of Diversity & Inclusion is focused on continuous improvement of our D&I initiatives.
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Company sponsored family events
Remitly sponsors family-oriented events semi-annually (e.g., holiday party and company picnic).
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
All King County-based employees receive the ORCA Card transportation benefit on day one. The ORCA Card can be used on all regular buses, Regional Rail, and a few other modes of transportation.
Game Room
Our game room includes Ping Pong, Foosball.
Stocked Kitchen
Remitly has a fully stocked kitchen including unlimited snacks, coffee, tea and the flavored Bevi water you can handle.
Parking
We offer employees a parking subsidy in the building's below-ground garage.
Professional Development Benefits
Lunch and learns
Remitly hosts lunch and learn meetings on occasion.
Cross functional training encouraged
Promote from within
Continuing Education stipend
We offer $1000 annualy for continuing education.
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