Marketing Manager - Campaigns

| Bellevue

You: The Campaigns Manager is responsible for driving integrated global marketing campaigns that support the entire buyer’s journey including top of funnel, mid funnel and upsell / cross sell programs. The qualified candidate will be a driven and engaged marketer with a successful track record of developing global campaigns through an omni-channel, needs-based, and highly personalized approach. They will be highly skilled at program management and hold best-practices in campaign execution.

The person who fills this role will have experience with digital marketing, events, tradeshows, and virtual events. Additionally, this role will work cross functionally with key groups such as product marketing, field marketing, digital marketing, communications, sales, and account management, etc. The position will be focused on delivering campaigns targeting our IT financial management GTM so experience and knowledge within the industry is a plus.

Us: This position will work within the Campaigns Team which is part of the Marketing organization. We are highly collaborative, team-oriented, and a results focused group. The Campaigns Team drives an end-to-end approach to delivering consistent pipeline across the buyer’s journey for Apptio: including planning, execution, reporting and continual optimization and improvement. 

What we want you to do:

Planning

  • Planning with key marketing leaders across Product Marketing, Geo Mktg, Digital, Content, Design, Communications, Customer Marketing and Sales Development
  • Develop a campaigns plan including goals, objectives, target audience/personas, messages, tactics, key partners, and asset requirements - across the entire buyers journey
  • Create and oversee the campaign calendar 
  • Yearly, quarterly and periodic plan reviews and updates as needed

Execution

  • Program manages deliverables and activities for our integrated marketing campaigns
  • Drives development of key assets including whitepapers, website content, online assets, event kits, etc.
  • Regularly drives meetings with virtual global key execution stakeholders across Field Marketing, Digital, Sales Development, Communications, Customer Marketing, Content and Design to ensure activities are being executed and provide updates on assets being delivered, and in planned
  • Coordination with key strategic partners for activities and content development

Reporting and Optimization

  • Establish goals and KPIs for campaigns based on historical or projected results, and tie back actual performance and revenue impact
  • Track and report out results across the entire buyers journey
  • Tracks DB health and growth for key personas
  • Test and optimize messaging and assets

Basic Qualifications:

  • Experience driving global persona campaigns that support the entire buyer’s journey – omni-channel, personalization, needs-driven
  • 3-5+ years of marketing experience at a B2B company, preferably in enterprise software
  • Bachelor degree in business or related field
  • Experience supporting events, tradeshows, digital / online and sales development

Preferred Qualifications:

  • Experience working cross functionally with key groups such as product marketing, field marketing, digital marketing, communications, sales finance, etc.
  • Marketing a SaaS-based product
  • Knowledge and experience marketing to IT personas

 **Apptio benefits include Company-Paid employee health, dental, vision, life, and disability insurance, and generous contributions to a health savings account. We also offer participation in a flexible spending account, 401k, and other voluntary programs.

The Company 

Apptio is the leading software to fuel digital transformation. We help technology and finance leaders make smart decisions as they plan, analyze, and optimize technology investments in pursuit of digital transformation. Apptio’s software uses machine learning to translate technology costs and utilization across on-premises systems, vendors, projects, agile and cloud systems into a holistic, business-centric view. With Apptio, IT leaders make smarter digital transformation investments. Companies of all sizes and geographies trust Apptio to fuel their digital transformation, including 50% of the Fortune 100. For more information, please visit www.Apptio.com. 

Apptio Inc. is not open to 3rd party solicitation or resumes for our posted FTE positions. Resumes received from 3rd party agencies that are unsolicited will be considered complimentary.

Apptio, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Apptio, Inc. complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • D3JSLibraries
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • FlaskFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases

Location

Bellevue is just across the lake from Seattle. A 5 minute walk to transit, free parking, food trucks, and plenty to do after work.

An Insider's view of Apptio

What are some social events your company does?

Apptio has an annual company holiday party and an annual company summer picnic. In Products & Engineering, we also have release parties, hackathons, white elephant gift exchanges, and teams occasionally host a 'Bite of Apptio', which is a food happy hour with different themes. The social events are a great way to meet coworkers from other teams!

Kalise Ball

Software Development Engineer II

What projects are you most excited about?

We’re improving our deployment methods and it’s really exciting. We’re using modern technologies to reduce deployment failures, increase developer velocity and empower engineers to own their own applications. We’re exploring cutting edge technologies and contributing to well-known and highly regarded open-source.

Lee Briggs

Principal Infrastructure Engineer

What does career growth look like on your team?

Each person is empowered to make choices every day that have direct impact on everyone's success. All ideas are given fair consideration. In my 5+ years here I have seen great career growth - everything from junior engineers right out of college up to highly experienced leaders encouraged to take that next big step.

Tanner Means

Senior Software Development Engineer

How do you empower your team to be more creative?

I constantly ask what is speeding them up or slowing them down. I ask for things to be thought of as "what if" and "why not". Oftentimes, especially in a team setting, a solution is simpler than expected. Collectively, we can solve most problems on our own, but for the things that need muscle or grease, I make those my priority.

Jarod Greene

VP, Product Marketing

What are Apptio Perks + Benefits

Apptio Benefits Overview

Apptio benefits include Company-Paid employee health, dental, vision, life, and disability insurance, Apptio stock and generous contributions to a health savings account. We also offer participation in a flexible spending account, 401k, employee stock purchase plan and other voluntary programs.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
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